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Holiday Marketing Tips SBAchat

Holiday Marketing Tips for Your Business to Ring Up Sales

Holiday Marketing Tips SBAchat

Here are some holiday marketing tips you can implement for Black Friday, Small Business Saturday, Cyber Monday, and the entire holiday season.

These ideas come from some of the best organizations that serve small business. We were invited to participate in a Twitter Chat hosted by the U.S. Small Business Administration, along with AMEX Shop Small, SCORE, Google Small Business, Square, Ebay, Small Business & Entrepreneurship Council (SBE Council), and more.

In this post, we’ve compiled some holiday marketing tips that you can implement in your business right away. You’ll also find direct links to valuable free resources for your business.  See all of the tips and resources offered during the chat by searching the #SBAchat hashtag on Twitter.

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3 Ways to Spend Black Friday to Make Next Year a Success

Black Friday alternatives for your BIGG SuccessThe day after Thanksgiving.

Black Friday.

The official start of the holiday shopping season.

Get out of bed in the middle of the night.
Get out to the stores well before sunrise.
Wait for the doors of the store to open.
Rush in with the mass of people gathered.
Fight for the bargains.
Shop ’til you drop.
Come home exhausted.

It’s the Olympics of shopping. And the competition is stiff.

Listen to this post! Click the player to hear George & Mary-Lynn on The BIGG Success Show Podcst.


iPhone/iPad Podcast Player
[haiku url=”http://traffic.libsyn.com/biggsuccess/00756-112511.mp3″ title=”The BIGG Success Show #756″]

People invest time and money. Like an entrepreneurial endeavor, the returns are both financial and psychological. You may save money. And you experience a shopper’s high from finding a great deal.

But BIGG goal-getters rise above the crowd. So instead of talking about retailers getting into the black, let’s talk about how you can get into the black, to make more money.

We’ll discuss three ways to spend Black Friday to make next year a BIGG success.

And the best part is…you won’t have to lose sleep or fight the hoards to do any of them.

Spend the day learning

Let the herd spend the day spending their money. Spend your day learning how to make more money.

People in the know tend to have.
People who know not tend not to have.

So go to the library. Do some research online. Read a book.

Browse for ways to improve a specific skill. Check out a new opportunity.

The possibilities are as long as the lines at the checkout. The lines you won’t have to stand in.

Spend the day planning

Instead of chasing deals in the stores, spend your day calculating how to reach BIGG success.

What are your goals for next year? What needs to happen before year end to set yourself up for BIGG success next year?

Start this holiday season figuring out how to make spirits bright next holiday season.

Then sample the eggnog!

Spend the day organizing

Let the crowd place orders. Spend your day creating order.

Get a jump on your year-end organizing. Get your files set up for next year. Get this year’s files ready to put away.

Don’t worry about sorting out the deals from the duds, like the masses. Sort out what you need to keep and what you don’t now. Clear out the clutter instead of creating clutter.

Warning: You may miss a good deal or two.

But you will save yourself time and money. And set yourself up to make more money.

And here’s the bonus: Black Friday only offers one time deals. Spend your day learning or planning or organizing. It will help you get in the black and stay there. Now that’s BIGG success!

How have you made Black Friday a productive day?

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00756-112511.mp3

Image in this post from Flickr

Small Businesses Can Sell the Black Friday Way

black_fridayHere we are … it’s Black Friday – the day when, historically, retailers get into the black. So they’re hoping that people shop, shop, shop.

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marylynnBlack Friday has almost become a sporting event. I just don’t enjoy shopping that much so it’s not for me. But plenty of people sure do enjoy trying to find that irresistible bargain.

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georgeI don’t like standing in line for anything but I especially don’t like doing it to spend money! Crowds are great – at a concert or a ball game!

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In honor of Black Friday, we want to talk about merchandising in your business. We’ll discuss four lessons you can learn from retailers about selling your wares.

Price check in Lane 123
If you’re a true retailer – you buy goods at wholesale and resell them – it’s easy to determine your cost.

If you’re a service business, it’s more difficult. But you have to know how much anything you sell costs or you risk charging too little. A lot of small business owners fail for this very reason. 

Attention K-Mart Shoppers. There’s a blue light special on …
K-Mart had scrapped this program. They brought it back earlier this year.

Surprise your good customers with a special deal now and then. We heard about a car dealer who would occasionally pick a customer whose car was getting serviced and give them their service that day for free. It created tremendous goodwill.

It would be a customer who had bought the car from him and did all their service with him. In other words, a customer on whom he made a lot of money. Occasionally giving them free service was just a small rebate.

But it paid dividends to the car dealer as well – he got a lot of word of mouth advertising.

Manager on duty to the front of the store please
The front of the store makes us think about the psychology of buyers. Have you ever noticed how most grocery stores have a fairly similar layout?

Research shows that most people walk into a store and turn to the right. So what do you want to put in the front of the store on the right side?

High margin items, of course!

In a grocery store, you notice the milk and eggs are usually in the back – nowhere near the bread. They want you to walk through the whole store so you see more things you might buy on impulse.

Every business has customers who behave in similar ways. Get to understand how you can naturally show your customers more of your products and services.

Clean up in aisle 5
Just about every business that handles inventory ends up with some slow moving items. You need to clean them out so you can get new inventory in that will turn faster so you make more money.

The mistake some small business owners make is being afraid to discount an item – especially for lower than cost. But the sooner you get an item that isn’t selling off your shelf, the better.

Another version of this is displaying a discounted item with a full-priced item. Think about it …

How many times do you see a skirt that’s on sale displayed with a full-priced top?

You like the combination so you buy it. You may be able to do the same type of thing in your business.

Retailers have become pretty sophisticated at discounting items to draw people to their store. They know the law of averages means these people will buy a lot more than just the sale items. Find the lures to bring in your customers and you’ll be a bigg success!

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Get the tips and tools you need to be a BIGG success.
Subscribe to the Bigg Success Weekly – it’s FREE!

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Thanks so much for reading our post today. Please join us next time when we’ll look at the only three ways to get more done. Until then, here’s to your bigg success!

Subscribe to The Bigg Success Show in iTunes. 

Subscribe to the Bigg Success feed.

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00526-112709.mp3

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Close Encounters of the Rude Kind

rude Does anything bring out rude behavior more than the holiday shopping season? People cutting you off in traffic, stealing your parking spot, talking on their cell phone while being checked out, leaving their garbage in stores, and even being physically aggressive on Black Friday!

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Oprah recently did a show on rude behavior where she highlighted these statistics:

  • Eighty percent of Americans think rudeness is a serious national problem.
  • Yet ninety-nine percent say that they themselves are not rude.

So we can only conclude from these results that all of the rudeness must stem from one percent of all the people! Evidently, most of us think that almost everyone else is rude, but we’re not.

Test yourself

To see how you stack up, she provides a quiz. Here are a few of the questions:

Are you chronically late? 

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georgeI would have to say n…yes. I want to say “no”, but there may be some people who would disagree with me! Too often I think I can squeeze in one more call or answer one more e-mail before heading off to that next appointment.

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marylynnOprah answered the same way. I know I need to work on this … I tend to be five minutes late to meetings.

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Have you ever interrupted a face-to-face conversation to take a non-urgent cell phone call?

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george
I can’t ever recall a time when I’ve done this. Hey, that means I got one right!

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marylynn
I’m good at ignoring the phone when I’m talking to someone face-to-face.

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Have you gone through a supermarket 10-item express lane with more than 10 items?

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georgeWell, that depends on how you define the word “item”. If I have multiples of a single item that does only count as one, doesn’t it?

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marylynn
I’m guilty by association because I go to the store with you, George.

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george
Oh thanks, Mary-Lynn, for blaming it all on me! That’s rude!

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These questions made us think – things that we don’t necessarily think are rude may be perceived as rude by others.

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georgeI get annoyed with oblivious shoppers. When it’s December 24th and I’m starting to shop for Christmas, it’s just rude for people to wander around like they don’t have anything to do. They get in the way of us serious shoppers!

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marylynnFor me, it’s rude drivers – they don’t use their turn signal. They don’t get over when I’m trying to merge even though there’s plenty of room. Drivers who don’t pay attention are inconsiderate!

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What rude behavior is a pet peeve for you?

3 rules of civil behavior

During her show, Oprah talked with Dr. P.M. Forni, author of Choosing Civility: The 25 Rules of Considerate Conduct.

He says our society is structured to encourage rudeness. We’re stressed, fatigued, and in environments with a lot of people we don’t know. For example, we may be one of hundreds of people in a store or traffic jam. His book points out three rules to behave more civilly:

Pay Attention
Without attention, no meaningful interaction is possible. When we relate to the world as if we were on automatic pilot, we can hardly be at our best in our encounters with our fellow human beings.

Acknowledge Others

Acknowledge others' existence, their importance to you, their feelings, and the things they do for you. A simple "Good morning" as you walk past a co-worker in the hallway is a perfect example.

Think The Best
When we approach others assuming that they are good, honest, and sensitive, we often encourage them to be just that. Yet from the results of this study, it appears that we assume the worst in others while thinking the best of ourselves. Sometimes it is dissatisfaction with ourselves that makes us judge others unfairly.

Finally, Dr. Forni also says being polite is a healthier way to live. Going through life behaving rudely can make you physically sick. 

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Get the tips and tools you need to be a BIGG success!
Subscribe to the Bigg Success Weekly – it’s FREE!

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We really appreciate that you took the time to read our post today. Tomorrow is Thanksgiving here in the U.S. We’re going to put a different spin on it and talk about thanksgetting. Until then, here’s to your bigg success!

Subscribe to The Bigg Success Show in iTunes. 

Subscribe to the Bigg Success feed.

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00273-112608.mp3

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(Image by Abdulic Monkey, CC 2.0)