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A Crucial Part of Your Personal Brand

business_cardBigg success is life on your own terms. We’ve said that the reason for the redundancy – “your own” – in our definition of bigg success is to explicitly show that you are the entrepreneur of a very important enterprise – your life.

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If life on your own terms means building your own personal brand, there’s a very important principle to keep in mind:

You’re the entrepreneur, the CEO, and the brand manager!

With their careers, some people fall short in reaching their potential because they just sell a service. They exchange their time and knowledge for money.

As bigg goal-getters, we don’t want to just sell a service. We want to create our own brands.

But we don’t want to just create a personal brand, we want to build our lives on our own terms.

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Would you like more tips and tools to live your life on your own terms?
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One crucial key to building our personal brands is consistency. There are at least three areas where this holds true:

Promotion

One of the things the biggest brands do very well is convey a consistent brand image. Yet that’s one of the mistakes that we make most frequently in building our personal brands: we’re inconsistent in showing ourselves to the world.

You want to convey a consistent message across all the media you use – your resume, your cover letters, your e-mails, notes you send, social media you might use, clubs you join, and on and on. With these materials, you create the image of who you are.

You also want to keep in mind who you’re trying to relate to in order to create the best promotional materials for your brand. Promotion sets the expectations. What can I expect from you? That’s your brand promise.

Performance

You want to meet, or better yet exceed, the expectations you set. Believe it or not, it’s better to deliver at a consistently lower level than to perform poorly at times and superbly at others.

Kind of counterintuitive, isn’t it?

However, think about your experiences as a customer. Aren’t you happier if your expectations are low but satisfied, than if your higher expectations aren’t met?

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georgeFor a very simple example, think about getting an e-mail from me today that is written well and has no typos. Tomorrow, I send you an e-mail that’s just full of typos. What would you think?

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marylynnI might think, “What’s going on with George today? Is he sick? Is he too busy? Is he just this careless sometimes?” It raises a lot of questions.

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At the start, strive to meet expectations all the time. Then find ways to gradually improve your performance so you exceed expectations regularly. That leads to bigg success!

Persona

Have you ever dealt with a person who is very chatty and friendly one day and may seem somewhat aloof at other times?

It’s okay to be moody; we just don’t need to share it with the world! We have to find a way to control our emotions so we present a consistent temperament.

Sweatin’ to an example

Think about Richard Simmons. He’s done pretty well for himself. He’s always dressed in the same kind of clothes, complete with the shortest of shorts. He’s wacky and upbeat. He’s always empathetic and dancing to the oldies!

You may not want to emulate Richard Simmons. We can understand. However, he has done an outstanding job of building his brand. You know what to expect and he consistently delivers.

All someone has to do is say Richard Simmons and you get a clear image in your mind of who he is and what he’s about.

That’s the lesson for all of us. Consistently – in your promotion, your performance and your persona – build your personal brand so you can live your life on your own terms. That’s bigg success!

What are you doing to build your personal brand?

You can share that with us by leaving a comment below, calling us at 877.988.BIGG or sending us an e-mail at bigginfo@biggsuccess.com.

Thanks so much for personally reading our post today. We brand that a good day!

Please join us next time when we share how recent bad luck and bad timing almost kept us from life on our own terms.

Until then, here’s to your bigg success!

 

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00364-040209.mp3

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Own Your Life

image of confident woman for the post Own your life
Last time, we talked about the definition of bigg success. We said that bigg success is life on your own terms.

You might wonder if we’re being redundant when we say “your” “own” terms. We can understand why you might think that, but we felt that it was important to convey ownership explicitly.

We’ve heard about Brand You. It’s useful to think about the brand image we present and how we market ourselves, but we think it doesn’t go far enough. When it comes to creating your dream life, you are an enterprise level manager, not a brand manager.

A new paradigm

A new paradigm about the role we play in our own lives is gaining traction. Our definition of bigg success – life on your own terms – encompasses this new mindset.

You are the entrepreneur of your own life.

We normally think being an entrepreneur means “I own my own business.”  We’re saying that, whether you’re employed or self-employed, you are an entrepreneur.

You own your life.

You run it as you see fit.

You create the life that you want to live. Life on your own terms.

You bring together the resources necessary to build that life. You put the structure that is needed in place to achieve your bigg dream.

That’s what an entrepreneur does.

Your life is your enterprise

It’s not just about the work that you do. Your life is about more than that.

Entrepreneurs don’t just sell a product or a service. They build a business, an entire enterprise.

Your life is your enterprise and you build the life you want. This encompasses both your professional and personal lives.

As the entrepreneur of your own life, it’s crucial to find ways to make all the parts of your life work together. Even more than that, find a way to get all parts of your life working in synergy –  with one part adding to another and vice versa. Now that’s bigg success!

CBS resisted, but Lucy insisted

Lucille Ball was the star of a popular radio show called My Favorite Husband. We’re not sure how many husbands she had, but this show was about her favorite one!

She played the wife of a bank vice president. With the advent of television, CBS wanted to move her show to the new medium. But Lucy wanted her real-life husband, Desi Arnaz, to play her TV husband.

CBS resisted, but Lucy insisted.

The CBS executives eventually gave in and I Love Lucy became a bigg success.

Lucy was an entrepreneur! She lived her life on her own terms.

A unique solution for raising the kids

We know a couple who are divorced. They have young children.

Instead of fighting over custody, they have chosen to add on to their house so they can each go on with their lives and their children can be with both of them every day.

This is a unique solution that is working for them. What else matters? Some people think it’s kind of strange, but why should these two people care?

They are entrepreneurs, living their life on their own terms.

A merger that works

We decided we wanted to work together, to merge our professional lives as well as our personal lives. We created Bigg Success to allow us to do that.

We travel together. We work together. We live together. We see each other all the time.

It wouldn’t work for many couples, but it works for us. We’re living our lives on our own terms.

How about you?

What does life on your own terms mean to you? How are you taking ownership of your life?

Leave us a message.

Thank you for sharing your time with us today.

Join us next time when we’ll talk about the “terms” of life of your own terms.

See the entire series

What is BIGG Success

Own Your Life

The Power of Defining Your Terms

The 5 Elements of Bigg Success

The Bigg Idea Behind Bigg Success

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00357-032409.mp3

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The Best Way to Build Your Personal Brand

By Bigg Success Staff
03-26-08

Personal Branding 

Just like companies, you can use personal branding to differentiate you from everyone else. However, with personal branding, there is no difference between you and your brand. You are your brand!

Therefore, your personal reputation is your brand image. Brand image is how people perceive your brand today. If you’re not happy with that image, you have to change your brand identity.

Brand identity is the way your brand is presented to people. It is the promise you make for the future. It conveys the benefits of your brand.

Your brand image will follow your brand identity if, and only if, you deliver on your promises. You build your brand by building your reputation.

The best way to build your brand is to never fail to deliver on a promise!

Your brand is centered on promises – promises that must be fulfilled.

You can be great at creating awesome marketing materials for your brand. You can impress people with what you say and how you say it.

Those are important things for promoting your brand. However, if you don’t deliver on your promises, you’ll destroy your reputation.

But you’re only human. Occasionally (and that’s a very important word when it comes to building your reputation), you’ll fall short of a promise.

How you handle that shortfall is very important to your reputation … to your brand.

Admit your shortfall. Then do everything in your power to rectify it.

If you don’t do this, your brand will go down as nothing more than a group of false promises. However, if you do this, you will become known as someone who takes his or her promises seriously.

Promise what you’ll deliver, then deliver what you promise. When you miss the mark, demonstrate by your actions that you take your promises seriously.

These things are essential to building your brand. Your reputation precedes you!

 

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