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helicopter view

Why the 30,000 Foot View is Worthless

helicopter view

Listen to this post! Click play to hear George & Mary-Lynn take flight in this BIGG Success Show Podcast (Duration 3:20)

When it comes to strategic planning, you often hear people talk about the 30,000 foot view. We’ve even talked about it.

The idea, of course, is to get up high enough to see the BIGG picture.

But recently, we’ve really been taking a look at how we plan. We’ve been thinking about the business planning process of the entrepreneurs we coach.

And we’ve reached a conclusion…

The 30,000 foot view is worthless! It’s a bad metaphor.

The 30,000 foot view from ze plane, ze plane
You’re in a plane flying at 30,000 feet. You look down to see the tiny houses and other buildings.

You can see vehicles in motion – there must be a human being inside. But you can’t see them.

You also can’t fully understand the landscape. You can see mountains, but you can’t tell whether they reach a height of a few thousand feet or 10,000 feet plus.

It doesn’t really matter to you – you’re flying over it at 30,000 feet.

But it sure does matter to the people you can’t see – the road over a small mountain is certainly easier to navigate than one over a tall mountain – if there’s a road at all.

At 30,000 feet, you just can’t get the proper perspective.

A better way than the 30,000 foot view from a plane
So we’re convinced we need another metaphor. Let’s descend from 30,000 feet. Let’s land that plane.

What do you say we hop in a helicopter? Let’s look at the view from 3,000 feet?

Of course, the cool thing about a helicopter is we can quickly get even closer to the ground if need be. OR we can quickly rise up if it would be helpful to get a view from a little further from the ground.

OR to get over a really BIGG mountain!

In our helicopter, we’ll really be able to read the terrain. If we see something we want to investigate further, we can hover over it.

We can even land easily just about anywhere if we really want to get the lay of the land. Or talk with the people – the people we want to serve.

We need to put boots on the ground so we can see what they’re experiencing. Then we can jump back into the helicopter to see what lies ahead.

So for planning, we recommend giving up the plane with a 30,000 foot view so you can give a whirlybird a whirl. You’ll gain the perspective you need to reach BIGG success!

What do you think – is entrepreneurial planning best done in a plane at 30,000 feet or a helicopter?

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00873-080613.mp3

Image in this post from Flickr

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615 Tips to Manage Your Business Better

By Bigg Success Staff
05-15-08

Bigg Success in Business

615

Update to this article 11-10-17:

When we posted this article back in 2008, there was a source that equaled 615 tips for your business.

BIGG Thanks to to Tom Keller of Digital.com for letting us know that some links here were no longer working, due to changes to the SCORE website.  But if you visit SCORE.org and click “Browse the Library” you’ll find a tool that lets you narrow your search results to find resources that best suit your situation. Smart!

They also have a page with a round-up of small business trends.

Between these 2 updated links, we’re sure you’ll find at least 615 tips if not more for your business.

Original article (with links removed)

Need a tip on business planning? How about 55?

Want a hint on raising capital and managing your finances? How about 55?

Would you like a pointer on marketing and public relations? How about 65?

There’s a great resource at SCORE called Top 5 Business Tips.

On this page, you’ll also find pointers about sales, customer service, office management, human resources, training, leadership, legal, taxes, e-business, and the web.

All on one page. 615 tips spread over 123 articles!

These articles are short and easy-to-digest. There’s not a lot of detail in each article, but they make fantastic thought-starters.

In case you’re not familiar with SCORE, it is a non-profit organization aligned with the United States Small Business Administration. When you need help for your small business, and you don’t have money for high-priced consultants, check out SCORE, the “Counselors to America’s Small Business”.

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(Image by Roadgeek Adam,CC 2.0)