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Shape Shifting Leads to Bigg Success

dog-shape-shifting.jpgLast time, we discussed the two ways to create wealth: other people’s money and other people’s labor (i.e. their time and talent). Historically, there’s been more focus on other people’s money as the lever to riches. Now, other people’s labor holds more promise.

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Today’s show extends that concept and is inspired by one of the characters from the HBO hit series, True Blood. Sam Merlotte, who owns the bar, is a shape-shifter. He can change forms – from human to dog and back.

So here’s a little behind the scenes here at Bigg Success: we often get asked how we get ideas for our shows. We’ve been thinking about this shape-shifting thing for some time as a possible fun topic. Then we saw a Harvard article about a new business strategy.

The words “a shape-shifting enterprise” leapt off the page. Voila … a show was born!

Back to the article – it discusses how many large companies are starting to outsource core activities in order to focus resources on solving customer problems.

The author postulates that the future value of companies will be the sum total of all their arrangements. Let’s emphasis that – using words we use more often here at Bigg Success – the future value of businesses, both large and small, will be in the total value of its relationships.

But a key thing to keep in mind is that businesses don’t have relationships; it’s the people in those businesses who have relationships.

You may have a relationship with a customer who has a problem. How many other customers like this customer have the same problem? With how many do you have relationships?

Once you’ve identified that, who in your network can best solve that problem? By becoming the customer’s go-to person (or company) – by delivering the right product or service at the right time for the right price, you’ll create value for your business.

The Harvard article we talked about references a Fortune article about how Chinese and Indian companies are structuring themselves. The answer: they’re positioning themselves to be shape-shifters!

Shape-shifting is a key for us, as entrepreneurs, to survive and thrive in all economic conditions. It extends well beyond outsourcing. It’s an even deeper relationship, which will create more opportunities for small businesses to work with large companies.

To become a shape-shifter:

Watch your operating leverage. The more fixed costs your business has relative to its total costs, the greater your degree of operating leverage. Just like with financial leverage, higher operating leverage can work against us if things take a downturn.

That’s one of the secrets to being able to be a shape-shifter. If you keep your fixed costs low, you can quickly maneuver your organization to take advantage of opportunities that may present themselves.

Seek out strategic alliances. Explore opportunities to collaborate or joint venture with other people and organizations. The do-it-all-yourself mindset is so yesterday. Focus on what you do best and work with people doing what they do best. This is another key to shape-shifting.

Work with anyone and everyone where it’s mutually beneficial, including your competitors. You may find ways to do more together than either of you can do on your own.

Sometimes you may take the lead; sometimes they may take it. You don’t care. You’re shape-shifting yourself to bigg success!

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We thank you so much for reading our post today. Please join us next time when we’re “getting to know you.” Until then, here’s to your bigg success!

Subscribe to The Bigg Success Show in iTunes. 

Subscribe to the Bigg Success feed.

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00417-061609.mp3

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(Image in today's post by wundel)

A Formula for the Blues

unhappy It’s Monday of the last full week of January. You know what that means? It’s Blue Monday – the most depressing day of the year, according to Dr Cliff Arnall, a Cardiff University psychologist.

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He devised a formula to find out when people are unhappiest. It’s based on many factors – the weather this time of the year in many parts of the developed world, Christmas bills coming in as we try to figure out how to pay them, our New Year’s resolutions starting to fall by the wayside, and more.

It’s been reported that fewer people went into debt this Christmas compared to prior years. So maybe it won’t be so bad this year. On the other hand, we get blasted daily with reports of layoffs, store closings and other bad news. Many people are feeling like they’re not in control of their own lives. So this may be a particularly blue Blue Monday.

Rock bottom up!

We can see the glass as half empty or half full. We could just sit around feeling sorry for ourselves. Or we could look at it this way – if today really is the most depressing day of the year, then it can only be better for the rest of the year!

It reminds us of J.K. Rowling’s address to last year’s Harvard graduates. She said that, before her success with Harry Potter, she reached rock bottom. She found it very liberating because she knew she had nowhere to go but up.

Dreamin’ and schemin’

That’s what we call our formula for getting over the blues. It works for just about any situation that you’re unhappy about. So use this to get back on track with that New Year’s resolution, for financial problems, and just about anything else. Well, it won’t help with the weather!

Step 1: Allow yourself to mentally escape. For just a little bit, stop thinking about where you are. Instead think about where you want to be. Picture it as clearly as you can. Then write it down.

This has helped us innumerable times. By focusing on where we want to be for a short time, our motivation returns. We find we have new energy to return to the problem that got us down in the first place. Now we have the strength to return to the present and move to the next step.

Step 2: Schedule your steps. With your written description from your mental escape in Step 1 in front of you, think about your current situation. What will it take to get from where you are to where you want to be? Write down every step that you will need to take, focusing of course only on things you can control.

Step 3: Take the first step. This is really the most important step. Taking even the smallest step helps you lose that feeling of powerlessness. It gives you a reason to pat yourself on the back. It gets positive energy flowing to solve your problem instead of being frozen by it.

This is something that helps us get over the blues. What works for you?

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Oh, and if you’re feeling down today, hang in there. Dr. Arnall has also calculated the happiest day of the year. That happens in June!

Thanks so much for reading our post today.

Tomorrow, we’re inaugurating a new President here in the United States. He’ll swear that he will “preserve, protect and defend the Constitution.” Join us next time when we ask, “Does your organization need a Constitution?”

Until then, here’s to your bigg success!  

Subscribe to The Bigg Success Show in iTunes. 

Subscribe to the Bigg Success feed.

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00311-011909.mp3

Related posts

In A Bad Mood? 7 Ways To Get Over It Fast!

The Art Of Seeing Opportunity In Adversity

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The Single Most Destructive Thought You Can Have

(Image in today's post by aprilbell)

Marketing in Tough Times: Part 1

marketing1 Today on The Bigg Success Show, we begin a discussion with John Jantsch. John is the author of the great book, Duct Tape Marketing – The World’s Most Practical Small Business Marketing Guide. Forbes chose his Duct Tape Marketing blog as one of their favorites and Harvard features it on their marketing site. He also writes a monthly column and does a podcast for Entrepreneur magazine.

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marylynn
That’s a long intro and it’s not even everything!

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john
That’s good … we wouldn’t want to bore people right off the bat!

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marylynnJohn, I have to tell you. You’re the guy we wanted to come to because with everything going on with the economy, small businesses are struggling right now. A lot of the money that they might have had for advertising and marketing just isn’t there right now. So we want to talk with you about how to promote yourself on a shoestring budget.

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johnA lot of small business owners have done that. The headlines are that the Dow is down. Big companies are cutting back all kinds of jobs. The newspaper industry is in turmoil because of losing advertisers. But the typical small business owner is not putting out hundreds of thousands of dollars in advertising. In many cases, they have gotten to where they’ve gotten because they worked on a shoestring anyway. I wrote a column this week for a publication and talked about the natural competitive advantages of small business. I think that we can have this tendency to get in this “the sky is falling” mode and quite frankly, my experience at least is, that it’s not falling on the small business owner. The small business owner is now finding that the market momentum, sheer momentum, is perhaps not carrying them and that they have to get better at doing some of the things that maybe they should have been doing anyway. But my current soap box right now is to say, “Hey, everything is okay. Let’s just buckle in and do some things right.” So that was my long-winded intro to answer your question. Right now is the best time ever to get closer to your customer.

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george
So what are some customer-building strategies that don’t require spending a lot of money?

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johnYour customer, whether it’s a business or an individual, is feeling some of this economic pressure as well. This is a great time to huddle up and say, “What more can we be doing with you, for you? How can we get together and help each other?” Strategic partnerships have always been a great way to go for folks who are strapped for making the phone ring. Go out and find other people that have your ideal customer in mind. Find ways to co-brand some of your marketing materials, put workshops on together, or maybe just literally pass out each other’s materials. One of the greatest partnerships I ever put together was a plumbing contractor. They were going into people’s house every day. So we said to them, “Let’s find an electrical contractor, a roofing contractor, and three or four other people who treat their customers the way you like. Why don’t you all start going in and recommending each other?” You know how that happens – once you develop trust with a customer, they’ll ask you for every resource you can give them! So doing things like that – things people should be doing, good times and bad. It really does put the spotlight on them now if you haven’t been doing them.

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Get the tips and tools you need to be a BIGG success.
Subscribe to the Bigg Success Weekly – it’s FREE!

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Thanks for reading today’s post. Next time, we’ll continue our conversation with John. He discusses ways to add value for customer loyalty. Until then, here’s to your bigg success!

Subscribe to The Bigg Success Show in iTunes. 

Subscribe to the Bigg Success feed.

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00308-011409.mp3

Related posts

Marketing in Tough Times: Part 2

Marketing in Tough Times: Part 3

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(Image in today's post by duchessa)

What’s Hot in 2009: Threats

maple_leaf_foods_logo This week on The Bigg Success Show, we’re taking a look at opportunities and threats in 2009. Today, we continue the five-part series by looking at threats.

We recently posted an article where we shared seven threats facing us in 2009. We’ll discuss two of them today.

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Downturn expected to hit higher and harder

The first threat is the recession. It is now expected to be deeper, longer, and different than any other downturn that we’ve witnessed in our lifetimes. As with any recession, layoffs will be part of the mix.

In the past, layoffs have occurred mostly at the lower end of the career spectrum. What makes this recession different, and the reason we feel it’s important to emphasize this to the members of our community, is that this recession is expected to hit hardest at the upper end.

It was recently suggested in an article on Harvard’s site that this recession be dubbed “The Great Disruption.” It certainly has been disruptive, hasn’t it? It appears that volatility is something we need to get used to going forward.

Moving out is moving up

Another important threat is continued outsourcing. This is also something that we feel may disproportionately affect the people in our community in the coming year.

We’ve already witnessed it, but jobs outside manufacturing are now at risk. It was interesting to see manufacturing start coming back onshore as the price of fuel rose. With the digital revolution, the cost of moving information around the world costs practically nothing. So white-collar jobs may be the most at risk now.

We’ve seen that already with lower skill jobs. Now it seems that some higher level careers may also be at risk. We see two factors in jobs that are safe:

  • an on-site presence is necessary to perform the work
  • face-to-face contact produces better results

The article also mentions a great resource that describes occupations that are and aren’t likely to be moved offshore as well as the other five threats. Check it out!

We like to think positively, but it’s also important to realistically assess those impediments to achieving our goals. We call that positively real thinking … that’s what it takes to succeed bigg!

___

Get the tips and tools you need to be a BIGG success when you
subscribe to the Bigg Success Weekly – it’s FREE

___

We’re really grateful that you took time out of your day to read our post today. Join us next time when we look at some questions which will help you tie the opportunities and threats to the right career or business for you. Until then, here’s to your bigg success!

Subscribe to The Bigg Success Show in iTunes. 

Subscribe to the Bigg Success feed.

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00303-010708.mp3

Related posts

What’s Hot in 2009: Careers

What’s Hot in 2009: Businesses

(Image in today's post by MISHA)

What's Hot in 2009: Threats

maple_leaf_foods_logo This week on The Bigg Success Show, we’re taking a look at opportunities and threats in 2009. Today, we continue the five-part series by looking at threats.

We recently posted an article where we shared seven threats facing us in 2009. We’ll discuss two of them today.

___

___

Downturn expected to hit higher and harder

The first threat is the recession. It is now expected to be deeper, longer, and different than any other downturn that we’ve witnessed in our lifetimes. As with any recession, layoffs will be part of the mix.

In the past, layoffs have occurred mostly at the lower end of the career spectrum. What makes this recession different, and the reason we feel it’s important to emphasize this to the members of our community, is that this recession is expected to hit hardest at the upper end.

It was recently suggested in an article on Harvard’s site that this recession be dubbed “The Great Disruption.” It certainly has been disruptive, hasn’t it? It appears that volatility is something we need to get used to going forward.

Moving out is moving up

Another important threat is continued outsourcing. This is also something that we feel may disproportionately affect the people in our community in the coming year.

We’ve already witnessed it, but jobs outside manufacturing are now at risk. It was interesting to see manufacturing start coming back onshore as the price of fuel rose. With the digital revolution, the cost of moving information around the world costs practically nothing. So white-collar jobs may be the most at risk now.

We’ve seen that already with lower skill jobs. Now it seems that some higher level careers may also be at risk. We see two factors in jobs that are safe:

  • an on-site presence is necessary to perform the work
  • face-to-face contact produces better results

The article also mentions a great resource that describes occupations that are and aren’t likely to be moved offshore as well as the other five threats. Check it out!

We like to think positively, but it’s also important to realistically assess those impediments to achieving our goals. We call that positively real thinking … that’s what it takes to succeed bigg!

___

Get the tips and tools you need to be a BIGG success when you
subscribe to the Bigg Success Weekly – it’s FREE

___

We’re really grateful that you took time out of your day to read our post today. Join us next time when we look at some questions which will help you tie the opportunities and threats to the right career or business for you. Until then, here’s to your bigg success!

Subscribe to The Bigg Success Show in iTunes. 

Subscribe to the Bigg Success feed.

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00303-010708.mp3

Related posts

What’s Hot in 2009: Careers

What’s Hot in 2009: Businesses

(Image in today's post by MISHA)