Posts

BIGG Success Logo boxed

Profitable Passions – Part 2

career_renegade Today, we continue our conversation with Jonathan Fields, author of the great new book Career Renegade: How to Make a Great Living Doing What You Love.

Last time, Jonathan discussed why it’s so important, especially in tough times like these, to understand how to operate online because it’s an inexpensive way to swap work for money. Let’s get back to the conversation …

___

___

___

georgeJonathan, I believe that really good entrepreneurs are masters at minimizing risk. I think one of the great secrets of being online is that you can test concepts with a relatively small amount of money compared to what it used to cost us in the real world. You find out fairly quickly whether or not that concept can get traction. If it doesn’t, you move on. If it does, you keep funding it.

___

___

jonathanThat’s such a great observation. We were talking briefly before we started recording. You said that it seems like everything I do is a success. And I said, “No, everything that lasts that I do is a success.”

___

Test, listen, adapt

___

marylynnBecause you have two successful blogs, you have this book and then you have best yoga center in New York? You have the magic touch.

___

___

jonathanI do a lot of different things. I’ve had failures offline and I’ve had failures online. I will continue to have many more failures in both worlds. I can tell you, hands down, that I have lost so much less money in my online failures. I’m able to jump back in to the next adventure in the blink of an eye online. Whereas when something goes wrong offline, you have a substantial amount more money, overhead or time invested in it. Everything is recoverable in my mind, but it takes longer. It may take months or years. In the online world, I’m sort of off and running. I have tried and failed online too many times to count, but that’s just part of being an entrepreneur. You’re constantly testing. The ability to listen and adapt are critical to survival, whether you’re online or offline.

___

Getting started online

___

marylynnSo for our audience, Jonathan – they may be thinking, “This sounds interesting. I may like to explore this online world. But I have no idea how to build a web site. I have no idea how to get started with an online business.” What would be some critical, career renegade, first steps for someone like that?

___

___

jonathan
Step 1 – Buy my book!

___

___

marylynn
Ha-ha, good suggestion! Does your book help walk people through that?

___

___

jonathanIt’s interesting. When I started writing this book, I didn’t intend for it to have so much online advice, but it turned into a massive encyclopedia of references answering that question. So, if you’re interested in blogging, starting an information business, or figuring out how to turn your knowledge into a revenue stream – not just little products but real businesses – the book offers a ton of information. It also offers a ton of links and resources to other places where you can go a lot deeper because I don’t believe any one book is capable of covering the entire space. Beyond that, though, there is so much free information when you start to explore the blogosphere. I would start out with an idea, with what interests you. Search on it. Find the blogs where people write on a regular basis. To me, one of the critical things for almost anybody who is trying to build a reputation as a leader in any field is blogging. That’s something you can leverage into working for someone else or starting your own business. To me, it’s an amazing way to position yourself as the go-to person in your field of interest in an astonishingly short period of time. Anybody can start a blog, probably in less than an hour, and it costs almost nothing to do.

___

___

georgeI became a renegade because I couldn’t find anybody to pay me what I thought I was worth. Then I found out I couldn’t afford to pay myself what I thought I was worth. What do you do about that? I had to adjust the value a little bit, but over time it’s been just fine!

___

A very special offer

Jonathan amazed us with a special offer for you. He’s put together a sixteen-hour video training course called Career Renegade Flight School. You could expect to pay $1,000 for similar programs. He’s giving it away for a short while with proof that you’ve purchased his book. Go to Career Renegade to learn more.

Thanks, Jonathan, for the great advice!

___

Get the tips and tools you need to be a BIGG success.
Subscribe to the Bigg Success Weekly – it’s FREE!

___

Thanks so much for stopping by our site today. Next time we ask, “Is your idea worth your money?” Until then, here’s to your bigg success!

 

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00320-013009.mp3

Related posts

Profitable Passions – Part 1

Seth Godin on Tribes: Part I

Freedom Or Security – Which Do You Choose?

(Image in today's post by Career Renegade)

BIGG Success Logo boxed

Profitable Passions – Part 1

career_renegade We are privileged to have a special guest on The Bigg Success Show today. Jonathan Fields is a lawyer, entrepreneur, and author of the recently released book Career Renegade: How to Make a Great Living Doing What You Love.

___

___

___

marylynn
So Jonathan, you’re a renegade. That sounds so fun … so dangerous.

___

___

jonathanWell you know I live my life all around danger. But the renegade side is just taking a different approach to how you earn a living. It’s almost like taking everything everybody says you can’t do and won’t succeed at and then somehow figuring out how to do it.

___

The limitations of others

___

georgeI think that’s a great point. It doesn’t matter if it works for anybody else. As long as it works for you, that’s all that matters.

___

___

jonathanAbsolutely. And it’s funny … people think it’s age-dependent to a certain extent and I’ve had people who were 16 come to me and say, “Hey listen. I can’t get anybody to take me seriously because I’m 16 years old, but I have mad skills in the IT world.” And then I’ve had people come to me who are 55 and say, “I have this idea and nobody will take me seriously because I’m too old or I have too much on the line.” But the reality is that you make your own opportunities in life. When people say, “You can’t do that” what they’re really saying is, “I can’t do that. So who do you think you are to try?” You have to understand that and step outside that limitation. Realize that it’s their limitation and not yours. If there’s something you truly believe in, just do it.

___

Becoming a renegade

___

marylynnLet’s go back to your renegade story. You were a lawyer making good money and you decided to walk away to follow your passion. What motivated you to do it and how did you get past your fears and go for it?

___

___

jonathanDepending on how you look at it, I had the good fortune or the bad fortune of having a bit of a health issue. I was actually not too deeply into my law career at the job and the career and the firm that everybody wants to be at making a great living. After working a three-week stint with very little sleep and very little downtime, my immune system essentially shut down. My body was, literally, physically rejecting my career. So I started making a list of things that I thought would be really cool to do, that I love to do, and that I could somehow figure out a way to make a living at.

___

It’s not the hours

___

marylynnDoesn’t being an entrepreneur take as much time? I hear a lot of people saying that they don’t want to be a business owner because of the time that it takes.

___

___

jonathanAbsolutely. Being an entrepreneur takes as much time, if not more time. But it’s not so much the hours that you put in, as it is how you spend those hours, which determine your satisfaction with what you’re doing. I put in a lot of hours – between writing and running different businesses – but I have control over those hours. I’m a family person so there’s nothing more important to me than having time with my wife and my daughter. So I wrap those business hours around the time that I know I want to spend with my family. I make breakfast and lunch for my daughter. I hang out with her in the morning. I pick her up from school. And then I may work a little bit in the evening after everybody goes to bed. The flip side is that when I wake up, I can’t wait to work. I’m bummed when I can’t work because I love what I do so much. So when that’s how you define work, hours don’t really mean a whole lot anymore. The bigger challenge becomes balancing multiple passions so that you have enough time to intelligently honor whatever your commitments to those passions are.

___

Is now the right time?

___

georgeJonathan – it would seem like the objection a lot of people might have – there are times to start a business and there are times not to start a business. Like right now, is this a good time to be a renegade?

___

___

jonathanThat’s a great question. In my mind, it’s a phenomenal time. Some of the biggest companies that are out there today were started during the last substantial recession. Within any time where there’s economic challenge, very often the people who are willing to take risks, when everybody else is awash in a sea of paralysis, are the people who end up being in a phenomenally better place once we emerge from whatever’s going on. They tend to be really well positioned to move forward aggressively. The challenge with what’s happening now is credit. A lot of people are saying, “Listen, I would be willing to take a risk.” Hundreds of thousands are out of a job. They’re saying, “I can’t go back to that job. If I had access to money, I actually might take the risk but I don’t.” But what’s really interesting is that there is a massive move to creating entrepreneurship online where you can swap work for money. It’s not so much that people don’t have the money anymore because you don’t need a whole lot. It’s that they don’t have the knowledge of what’s capable when you tap the online world. All you need for that is a broadband connection and a little bit of money to get going. You can literally transform a lot of knowledge that you have into monetizable businesses if you know how to do it.

___

___

marylynnSo if your specialty is marketing, you can create your own brand online. Instead of just having your local clients, now you can have a shot at international clients.

___

___

jonathanYeah. Being online opens up a worldwide market to you – whether it’s marketing or making kooky hats. There may be only 100 people in your town that would support a kooky hat store. But if you open up your market to online, maybe there’s thousands, or tens of thousands, or hundreds of thousands. You also don’t have to pay the rent for a storefront. You’re cutting a massive amount of your fixed overhead. I’ve been an entrepreneur, both online and in the brick-and-mortar world, so I understand the issues of overhead very well from both worlds.

___

Learn more about Jonathan at his Career Renegade site.

___

Get the tips and tools you need to be a BIGG success.
Subscribe to the Bigg Success Weekly – it’s FREE!

___

Thanks so much for stopping by our site today. Join us next time when we continue our discussion with Jonathan. He gives more great advice for all you career renegades who want to get a business going. Until then, here’s to your bigg success!

 

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00319-012909.mp3

Related posts

Profitable Passions – Part 2

Seth Godin on Tribes: Part I

Freedom Or Security – Which Do You Choose?

(Image in today's post by Career Renegade)