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How To Succeed The George Costanza Way

By Bigg Success Staff
01-24-08

Timeless Principles

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Do you remember the Seinfeld episode where all the characters turned into their opposites?

George was unattached, unemployed and still living with his parents. He decided that every decision he had ever made was wrong because he was 180 degrees from the life he wanted.  

Since his life was the complete opposite of what he wanted, George decided that he would do the opposite of what his instincts told him. Then he should get his dream life.

Guess what? It worked! The next thing you know, George had a girlfriend, a job with the New York Yankees, and his own place.

We can learn a timeless lesson from George Costanza. There are two ways to succeed.

  • Do what successful people do.
  • Do the opposite of what unsuccessful people do.

We’ve heard it before – successful people do what unsuccessful don’t. While this saying is easy to remember, it doesn’t explicitly state an important fundamental of success.

It’s often easy to do something once. It’s a little harder to do it twice. It’s very difficult to make it a habit. Yet successful people have different habits than unsuccessful people.

That’s the difference – the habits!

You have to consistently pursue success. Moment by moment. Day after day. Year after year. It doesn’t happen in a flash.

It’s not always exciting. It’s about the nitty-gritty. Paying attention to little things.

It’s self-discipline. To do what you need to do, not what you want to do.

It’s delayed gratification. Accepting less now so you can have more later. 

It’s persistence. You have to keep on keeping on. No matter what. Overcome obstacles and keep pushing. Never give up.

Remember this basic principle …
If you continue to do what you’ve always done, then the best you can expect is what you already have.

If you don’t want more of the same, you’ll have to change your habits. Find out what makes successful people successful and do that, or look at unsuccessful people’s habits and do the opposite.

That’s how to succeed the George Costanza way!

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(Image by norax, CC 2.0)

The Marshmallow Test

The Marshmallow Experiment was conducted in the 1960s by Walther Mischel at Stanford University. It was popularized by Daniel Goleman, perhaps best known for his books Emotional Intelligence and Social Intelligence.

The test
The researchers gathered a group of four-year olds in a room. A researcher set a marshmallow in front of each kid. The kids were told that the researcher needed to run an errand. If the kid didn’t eat the marshmallow before the researcher got back, the kid would be given a second marshmallow. However, if the kid ate the marshmallow, he or she would not get another one.

Picture yourself at four-years old.
Could you have resisted that tasty marshmallow?

Some ate their marshmallow before the researcher even got out of the room! Others seem to have no problem not resisting the temptation. Some turned their back on the marshmallow. Others sang a song or distracted themselves in other ways. One kid reportedly even licked the table around the marshmallow!

The reward for waiting was pretty good – a 100 percent increase in marshmallows! Interestingly enough, ALL the kids expected a second marshmallow – even the kids who ate theirs!

The follow-up
The researchers tracked these kids in the subsequent years. They surveyed their parents and their teachers. They found that, in general, the kids who had been able to resist the marshmallows were better adjusted and more dependable.

They were more competent socially and more self-assertive. They were able to cope with frustration and stress much better. They embraced challenges rather than seeing them as a huge obstacle. They also scored 210 points higher on their SAT exams.

So what’s your marshmallow?
We’ve all heard about rock-n-rollers who came to fame and fortune early. They make a lot of money; then blow it all. They think it will always be there.

Some time later, we hear they’re out touring again, because they’re out of money. They have to start over because they don’t have any marshmallows left. Obviously we’re stereotyping rock-n-rollers … they haven’t all fallen into this trap.

Here’s the ironic thing — by resisting that treat now, you can have more later! Here are some thoughts to help you get the most marshmallows.

#1 – Keep your eye on the final prize.
Focus on what you ultimately want, not your marshmallows. 71 What’s your dream life]? Keep that in front of you. You’ll resist the marshmallows now so you get more later.

#2 – Find techniques that work for you.
Just like with the kids, we each need to find what works best for us. For example, you may find that paying yourself first helps you resist your marshmallows. Many people have found that as long as they don’t see the money, they don’t miss it.

Other people won’t buy anything unless they have the cash to pay for it. This simple requirement helps them resist many marshmallows.

Mary-Lynn shared her technique – she focuses on her needs, rather than her wants. She’s ready for a new smart phone. She wants an iPhone, but she’ll get a phone that’s a couple of hundred dollars less. It suits her needs just fine.

 

How do you resist the marshmallows in your life? Leave us a comment.

#3 – Reward yourself when you reach a desired goal.
A couple of days ago, we talked about 144 The Stairway To Success]. We discussed the steps that will get you to the top of your stairway. When you reach a desired goal – reward yourself.

Don’t overdo it – you do want to enjoy a marshmallow now and then … just don’t get so full that you can’t make it up the stairs!

 

Get our FREE Bigg Goal-Setters Workbook.

It’s a great tool to help you set your marshmallow marks – those points where you give yourself a treat! Just sign up for the Bigg Success Weekly newsletter – It’s FREE, too!

Our Bigg Quote today is by the great Brian Tracy:

“The ability to discipline yourself to delay gratification
in the short term in order to enjoy greater rewards in the
long term is the indispensable pre-requisite for success.”

So plan your life and live your plan …. and go ahead, have a marshmallow now and then!

Next time, we’ll answer a question from one of our listeners who wants to know if he should count on his employer’s counter offer.

In the meantime, we’re off for a cup of hot chocolate … topped with marshmallows, of course! Until then, here’s to your bigg success!

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