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5 Steps to Become a Star

starU2 is on tour again. They’re playing at sold-out stadiums and getting rave reviews. Before a crowd of 60,000 people in Norman, Oklahoma recently, lead singer Bono said something we found particularly interesting, “It took us 26 years to travel one mile.”

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He was referring to the band’s 1983 performance at the Lloyd Noble Center. There were four to five times as many people in the crowd this time compared to a quarter century earlier.

Becoming a star takes a lot of time and hard work

Is there another alternative?
We heard this story about U2 through a great post by Kris Dunn, the hr capitalist. He said that there is another way: instead of working your butt off, you can eliminate everything that doesn’t lead to bigg success. (Okay, we’ve paraphrased what he said a little bit!)

The problem with the second choice is that it’s often hard to know, in advance, what will ultimately lead you to the success of which you dream. You may unwittingly eliminate the thing that will put you over the edge.

And we’re not talking about The Edge from U2!

Overnight success is a misperception
Internationally best-selling author Chris Brogan (we love adding that tag to his name) has a great series of posts on being an overnight success. He says in the first one:

“Overnight success doesn’t sleep in. Overnight success doesn’t watch a lot of TV. Overnight success doesn’t have a whole lot of hobbies right now.”

We live in a society where we think overnight success is a reality. The problem is that it’s almost always a misperception. We need to look behind-the-scenes where bigg success is created.

Let’s shed some light on becoming a star:

Find your delight.
Bigg success is life on your own terms. So set your terms and get started on the path to bigg success. But remember that, since you’re setting the terms, bigg success will set the price. Paying the price is much less of a burden if you’re doing what you love. 

Keep your eyes on your lighthouse.
Fair weather or foul, light or dark, you have to keep going. In your darkest moments, the only consolation you may have is that you can still see your lighthouse. Your vision of success can’t be taken away from you. Keep focusing on it to keep going.

Work by candlelight.
There’s one simple difference between people who reach bigg success and people who don’t. People who reach bigg success are willing to do whatever it takes to get there.

Yes, you have to be willing to work hard. Yes, you have to be willing to work in the face of opposition. Even if the power goes out, you’ll light some candles so you can keep on keeping on!

Highlight what’s most important every day.
It’s easy to get distracted. It’s easy to waste time. It’s easy to go nowhere.

It’s hard to focus all your efforts and energy exclusively on what’s most important today to move you closer to your dream life. It’s hard to keep it in front of you. It’s hard to get right into your next task or project when you complete one.

Relight your torch every day.
Bigg success is a long journey. You have to fuel your fire. You may get your daily mojovation here at Bigg Success. You may meditate. You may listen to great music while you work out.

If it works for you, it works. Just do something – anything – to keep your torch burning.

The bottom line is this:
Lightweights don’t ever get to step into the spotlight.
You have to work hard and smart to become a star.
You have to persevere if you want to be center stage.
And isn’t this ironic … you have to risk failure to reach bigg success. 

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Get the tips and tools you need to be a BIGG success.
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Thanks so much for reading our post today. You light up our life! Can you believe we’ve gone from U2 to Debby Boone in one short post?

Next time, we’ll discuss two things you should know about your customers. Please join us. Until then, here’s to your bigg success.

Subscribe to The Bigg Success Show in iTunes. 

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Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00518-110909.mp3

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(Image in today's post by srbichara)

Marketing in Tough Times: Part 3

marketing3 We wrap up our conversation with John Jantsch on today’s Bigg Success Show. John is the author of the fantastic book, Duct Tape Marketing – The World’s Most Practical Small Business Marketing Guide. So far, we’ve discussed:

Part I: getting closer to customers and building your business with strategic partnerships

Part II: how to add value to improve customer loyalty

Let’s continue …

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marylynnJohn, what if you’re a business that’s been around since … 1942. You’ve gained trust, you’ve been reliable, but you notice customers trying out your new competitor. What do you need to do?

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johnOne thing that’s happening, just like you described, is that the way in which people are finding companies and the way they are getting information has forever changed because of this little thing called the Internet. I have found that companies may be doing a great job, but they have not embraced the new ways in which people want to get information – the Internet, blogs, search engines, e-mail marketing, and mobile marketing. If you’re not at least trying to understand how your market is changing, you probably are going to get left behind. So when people ask me what they should be doing in 2009, I typically say to embrace the web and create web presence as opposed to thinking that the web site you put up five years ago is good enough.

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georgeIt’s interesting … I was talking with a business owner not long ago whose customer base is 45 and older, very well-to-do and educated. His perception is that his customers aren’t on the Internet because they’re older. But that’s no longer true.

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johnNo, and another misperception, of course, is that “I’m just selling stuff here in town. I don’t need to sell stuff on the World Wide Web.” I read a statistic out of Forrester the other day that said that 83 percent of adults are now going online to search locally for products and services. That’s shoes, legal services, and the plumber across town … as opposed to buying a sweater at some online store across the world.

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georgeIn times like these, advertisers are hungry for that revenue too. With your competition cutting back, isn’t this an opportunity to really stand out in a way you can’t in good times?

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johnWell, I think there are a couple of opportunities. One is that there are deals to be had in print and broadcast advertising. I’m not saying that we want to prey on bad times necessarily. But there are opportunities to buy some lower cost advertising right now, to the tune of ten cents on the dollar. But the thing that I would focus on, in addition to getting closer to your customer, is building a systematic approach to converting leads. In some cases, this doesn’t cost anything. But in most cases it pays the greatest dividend. One thing that happens in good times is that the phone is ringing a lot. You get a little bit lazy. Sometimes you say, “Hey, I could be there on Tuesday … maybe” or “Call me back again. We’re a little bit busy right now.” We get some bad selling habits, bad lead conversion habits. When the number of leads starts drying up, then it becomes really, really important – when you do get those opportunities – that you turn them into customers. I’ve found that, by creating a systematic approach that really focuses the entire brand on making every sales and marketing touch a positive one, it can dramatically impact the percentage of leads that you’re closing.

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marylynnAnd you have all sorts of systems that small business owners might be interested in – from how to get more referrals to creating a marketing system.

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johnYeah, in essence that’s what Duct Tape Marketing is. Duct Tape Marketing is a brand that is meant to represent very simple, effective and affordable marketing tips, tactics and tools. Essentially it is a system that says, “If you follow these principles and go from Point A to Point Z – then decide that you’re going to do it again next year, but you’ll do it bigger and better – small business owners start to realize that marketing is a system. It’s not an event or the idea of the week, which is how most people treat it. We also have a network of coaches that use our system and actually install our system into small businesses. With a foundation and a set of principles, marketing doesn’t have to be that creative or expensive. It just has to make sense. It has to work and you have to work the system consistently. Once small business owners understand that, then marketing doesn’t seem so hard.

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george
And marketing is everything … all the time. That’s what you’re saying.

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johnI tell people … it doesn’t matter what your business makes, ships or sells … that you are essentially in the marketing business.

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We thank John so much for sharing his time and wisdom with all of us. Learn more at his site, Duct Tape Marketing.

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Get the tips and tools you need to be a BIGG success.
Subscribe to the Bigg Success Weekly – it’s FREE!

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And we thank you for spending time with us today. According to some people, Monday is the unhappiest day of the year. Join us next time when we discuss how to escape the Monday blues. Until then, here’s to your bigg success!

Subscribe to The Bigg Success Show in iTunes. 

Subscribe to the Bigg Success feed.

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00310-011609.mp3

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(Image in today's post by duchessa)