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A New Media Maverick

Walter-CronkiteThere was a young man who jumped into new media. The established people in his industry didn’t want to do it. They thought it was beneath them.

They decided they didn’t want to play the game at all. They said it was just a fad. It didn’t have legs for the long term. No serious person would ever get involved in this silly stuff. It was child’s play.

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But the young man didn’t listen. He saw his bigg opportunity. So he jumped in with both feet.

Something interesting happened. This new media had more impact than the old pros would have ever dreamed. By the time they realized it, the young man was established. The old pros never caught up.

The new media we’re talking about here is television. The young man was Walter Cronkite. He said he didn’t become who he was because he was better. He became the most trusted person in the United States because he was there early.

History repeats itself

You may have thought we were talking about social media. And you would be right to think so. We hear a lot of the same kind of things said about it. A lot of people think it is just a passing fancy.

Because they don’t get it. They don’t understand that the genie is out of the bottle. That business communications have changed forever again.

Social media’s impact on sales

There was a study released a while back that looked at large company performance. More specifically, it looked at social media activity and sales growth.

It was conducted by Wetpaint, a social media platform, and Altimeter Group, a digital consulting firm. They looked at the top brands in the world and rated their social media activities. Then they compared the level of activity to the change in sales over the last year.

On average, they found that the more active a company was in social media, the more likely they were to see an increase in sales. The most active companies increased sales by 18% while the least active saw sales decline by 6%.

Companies with dedicated teams performed the best. However, these teams take social media to the whole organization. They view social media as a tool they can’t live without. They are conversational, not promotional.

How does this apply to small businesses? We think the opportunity is even greater. But you, the owner, have to get it. You have to learn how to use these new tools to increase your sales.

Walter Cronkite found his bigg opportunity by jumping on the train early. You’ll find bigg success by integrating social media into your business communication strategies.

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Thank you so much for reading our post today.

Next time, we’ll talk about thinking entrepreneurially with your personal finances.

Please join us. Until then, here’s to your bigg success!

 

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00484-091809.mp3

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(Image in today's post from Newsroom-magazine.com)

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Mixing Business with Pleasure

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We took the Bigg Success Show on the road for today’s post. Here’s what we talked about on the show …

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We’re in the Bigg Success Mobile Studio, broadcasting to you from Las Vegas. We’re here for the New Media Expo, which started yesterday.

This is the fourth annual New Media Expo, but it’s only our second. Last year, when we attended, Bigg Success was just an idea. We had our name, an idea and some business cards – that was it!

Now we’re recording Show #200!!

What a difference a year makes!

This year, the New Media Expo is so much different for us. Last year, we were completely green. It seemed like we didn’t know the first thing about launching a site or doing an online show. We got back to our room every day just exhausted.

Thinking is hard work!

Just like last year, we’re splitting up because there are so many great sessions with fantastic speakers. We’re learning a lot about the business side of our online venture. 

A chance to connect … and reconnect

Just like last year, the fun and education doesn’t end with the daily sessions. Every evening, there’s a networking party or three. We’ve already made some new friends – people we admire who are doing great things. They gave us some great advice!

We’re also reconnecting with people we met last year, as well as meeting some people in person for the first time who we know from networking online.

All work and all play

We’ve said before that work – life balance doesn’t work for us. We do better integrating the two together.

That’s what we’re doing on this trip. When we booked it, we found out that it was a lot cheaper to fly out of Vegas two days later than we originally planned. So much cheaper in fact that it paid for our hotel!

So we took the cue – we’ve planned a little extra downtime into this trip. We have a couple of days after the conference just for fun. For time together away from work. Yet it’s because of our work that we’re able to do it.

We feel lucky to get to work together and play together. That doesn’t work for everyone, but it does work for us. That’s the important thing – find what works for you and go for it! 

 

 

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