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Differentiate Your Offer When You List Your House for Sale

By Bigg Success Staff
04-02-08

Life Changes

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When you’re ready to sell your house, we recommend that you 290 list it with a realtor]. They will prove to be an invaluable resource in moving your home relatively quickly for a reasonable price.

A good realtor helps you in many ways. One of those is making recommendations, based on the market at that time, to make your house and your offer attractive to prospective buyers.

So you’ll want to discuss incentives with your realtor. A good realtor will welcome a seller willing to consider incentives because it shows that you are serious about moving your property.

Here are some common incentives for buyers that you may consider:

  • pay for the buyer’s home warranty coverage for a year
  • prepay the buyer’s homeowner’s association dues for a year
  • offer a credit toward the buyer’s closing costs

Of course, what you offer depends on the value of the home you’re selling. You still want to come out ahead, but don’t be afraid to get creative.

For example, if your situation allows, consider a travel voucher (for a weekend away or longer). Buy this house and you’ll get a vacation for free! Would that get your attention?

Another thing to consider is that your realtor’s compensation is negotiable as well. A lot of sellers try to negotiate down. Among other things, this may unintentionally signal that you’re not serious about moving your house quickly.

Consider doing the opposite – give them a higher rate. Instead of that, you may consider a bonus if the house moves within a certain time frame. Good realtors don’t base which homes they sell on what they get paid. However, they may put forth a little extra early effort, and even spend more money, getting the word out about your listing if there is a reason to do so.

In the end, your professional realtor will weigh the options you’ve discussed and make some recommendations about which incentives will be best. The odds are that they’ll direct you to toward buyer’s incentives, if your listing price allows them.

You’ll have to make the final decision. Balance what you need and want from the sale of your home with how quickly you want it to move to create a price with incentives that is likely to meet your goals.

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How Will Your Realtor Market Your House?

By Bigg Success Staff
03-25-08

Life Changes

house 

We highly recommend that you enlist the services of a professional realtor when it comes time to sell your house. Good realtors pay for themselves!

Your realtor will list your property on a multiple listing service so every associated realtor in your area can show it. If your realtor is not associated with a service like this, consider going with one who is.

You should also discuss with your realtor upfront how he or she plans to get the word out. This discussion should take place before you contract with them.

Ask them for something in writing that commits to what they will do to market your home. You can’t expect them to guarantee results. You can expect them to commit to certain activities. By getting it in writing, you both have something to refer to throughout the process.

Keep in mind this is just a marketing PLAN. The plan may change as get into the process.

There are many ways to get the word out about your house. What you want from your realtor is an attack on multiple fronts. Here are some ways it may be done:

Web site

Will your house have a prominent position on the realtor’s web site? For how long? Do they have a featured area that you will be placed in? Do they have an area that highlights their newest listings?

Newspaper advertisements
Does your realtor advertise in the newspaper? Will your house be listed? How often?

Specialty publication advertisements
Does your realtor advertise in publications of homes for sale? Will your house be listed in one of their ads? How many times?

Direct mail advertisements

Does your realtor regularly mail to a list of prospective home buyers? Will your house be featured in an upcoming mailing? When?

Signage
What signage will be put up in your yard? When? Will signage also be placed at the end of your street to direct buyers your way?

Brochure / Flyer
Will your realtor have a professional brochure prepared for your home? If not, will they prepare a flyer?

Open house

Will your house be featured in one or more open houses? When?

Many home sellers see open houses as the panacea of real estate marketing. Houses rarely sell at open houses. They bring exposure for your property, but they should be part of an overall plan to market your home.

Realtor caravan
Will your house be part of a realtor caravan? When?

You may find that a realtor caravan is more productive than an open house. It gives a number of realtors the chance to view your property without a buyer tagging along.

Other
What else, if anything, will your realtor do to market your home?

They may be creative and have just the right solution to get the word out.

The single most important thing you can do when it comes to marketing your house is hire the right realtor. Then, discuss a marketing plan with him or her so you know exactly what will be done to move your house so you can move on!

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Hear today's lesson and laugh on The Bigg Success Show. 

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