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change your attitude about money for BIGG Success

Is Your Attitude About Money Keeping You From Getting More Money?

change your attitude about money for BIGG SuccessHow much is your attitude about money costing you?

How much more money could you have if you changed your attitude?

Listen to this post! Click a player to hear George & Mary-Lynn on The BIGG Success Show Podcast (Duration: 4:43)


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There’s a dangerous undercurrent running through our society. It’s not new – this persistent attitude about money has been with us since at least 1526.

But it seems the Great Recession has it roaring its ugly head.

What is it?

It’s the attitude that money is evil.

Therefore, people who have money are evil. This attitude manifests itself in a number of ways. We’ll share three of them.

A lack of money is superior to an abundance of it. Wrong!

Somehow, not having money is a higher order. There’s no dignity in being poor. There is only dignity in being yourself.

You’re not a bad person because you don’t have money. You’re not a bad person because you do have money.

You are who you are. Your circumstances don’t define you unless you let them.

The journey to BIGG success begins by accepting your present conditions so you create your dream future.

It’s your decision and your decision alone.

If you want more money, you can get it. You can get it with honor. But it won’t happen if you don’t feel like you deserve it.

Increase your self-worth to build your net worth.

When someone wins, someone else loses. Wrong!

Hollywood propagates this myth. Washington seems to buy in to it as well. So do many of our fellow citizens. This myth holds good people back.

It’s zero-sum thinking. Sure, there are a few zero-sum games.

For example, futures exchanges have a person on each side of a contract. One gains the exact amount the other person loses.

However, the intention of these exchanges was to provide insurance for producers. So any loss is like paying your insurance premium.

We live in an abundant world if we can only see it. Your gains can lead to gains for others, not losses.

You don’t hurt other people by getting more money. You help them.

You help them get a job. You create opportunities for promotions. You help them make more money.

They in turn, help others…and YOU! It’s the wonderful nature of our economic system. We all help each other – if we have the right attitude about money.

Social entepreneurship is superior to traditional entrepreneurship. Wrong!

Social entrepreneurs are not a higher order than entrepreneurs who create wealth.

Yes, social entrepreneurship is valuable to society. But so is traditional entrepreneurship.

One might even argue that entrepreneurs who create wealth are the higher order. They don’t just build a sustainable organization that solves problems for its constituents, but also one that creates wealth for its stakeholders.

Wealth which creates more wealth, as other entrepreneurial firms spin off. Entrepreneurship begets entrepreneurship.

Our point is that neither is superior. They both have their roles, their time and place.

The harmful thing is when we think getting rich is a bad thing. Getting filthy rich is even worse. There’s no such thing as filthy rich.

You can be rich and filthy, but you can also be poor and filthy.

Money is a tool. It can be used for good or bad.

It doesn’t have anything to do with the money. It has everything to do with the person who has the money.

It’s a good thing to legitimately build a fortune. And contrary to popular opinion, most millionaires and even billionaires today weren’t born with a platinum spoon in their mouth.

They worked hard for years. They faced adversity after adversity. They overcame them. They deserve what they have.

See yourself as deserving and you’ll be a BIGG success!

How has a change in your attitude helped you earn more money?

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00846-012413.mp3

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Success as an Entrepreneur Takes More Than One Year

BIGG Success 5th AnniversaryWe launched this site and The BIGG Success Show on November 12, 2007. So BIGG Success is now five years old!

And what a five years it has been.

Listen to this post! Hear George & Mary-Lynn on The BIGG Success Show Podcast (Duration 5:27)


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Like all entrepreneurs – especially in this economy – we’ve had our ups and downs. When we say – entrepreneuring is the greatest roller coaster ride you can imagine – you can know we speak from personal experience.

After all, we’ve survived the Great Recession. Our business was less than a month old when it started.

[George] I’ve been an entrepreneur for three decades and, for nearly twenty years now, I’ve taught entrepreneurship at the best school in the world – The University of Illinois. But I feel like I’ve gotten an advanced degree in entrepreneurship these last five years.

That’s because so much is changing.

The way we start businesses has changed. So has the way we run them. From how we finance them to how we market them to our facilities and the workforce – everything, including how we plan, is changing dramatically.

It’s an exciting time to be an entrepreneur!

And we want to say a special thanks to you for riding this crazy ride with us.

But enough about our business, we really want to share one thought with you today. We recently saw a great quote that we saved for this anniversary post. Perry Marshall quoted Glenn Livingston who said:

“Most people greatly OVER-estimate what they can do in one year. And they greatly UNDER-estimate what they can do in five years.”

Do you relate to that? We sure do.

Year after year, we set BIGG goals. And we’re often disappointed at what we don’t accomplish. But here we are – five years in – and I can’t believe how much we have accomplished!

[Mary-Lynn] For example, many of you know that a one-minute version of our podcast got picked up by a national radio syndicator. I was in radio for nearly two decades and never got an opportunity like this! But we were able to do it by building our own brand online.

And that’s the point we want to make to you – we live in an incredible time. Yes, it’s tough at times. You have to learn to live with more uncertainty.

But there are opportunities now like we have never seen in our lifetimes and probably won’t see again. Now is a great time to be an entrepreneur.

But you have to think in terms of five years. Sure, you’ll want to break that down into annual goals. Just don’t be too disappointed if you haven’t hit all your targets.

You’re a BIGG goal-getter. You expect a lot of yourself. And that will pay off in the long run.

Give it your all for five years. See what you can do. You just might find BIGG success!

When you look back five years, are you amazed at what you’ve accomplished?

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00836-111312.mp3

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How to Be a Success and Feel Empty

Be full not empty for BIGG SuccessIn regards to the economy, while we haven’t faced a full-blown depression, author Umair Haque over at the Harvard Business Review Blog wonders if we’re in psychological recession.

Listen to this post! Click a player to hear George & Mary-Lynn on The BIGG Success Show podcast. (Duration 8:55)


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He cites some statistics from a study about our general state of being, or our level of happiness. Here’s what it shows:

  • 9.8% of adults strongly agree that their life is close to their ideal.
  • 19% of adults strongly agree that they are satisfied with their life.
  • 21% of adults strongly agree that their life has a clear sense of purpose.
  • 30% of adults strongly agree that on most days they feel a sense of accomplishment from what they do.

Turn Emptiness into Success with Life On Your Own Terms

So, how do we live well? How do we feel more of a sense of purpose?

BIGG Success is life on your own terms. It’s about being the entrepreneur of your life.

What causes us to feel empty? What can we do to live with more meaning and purpose? Ask yourself these 4 questions:

Are you defining yourself too narrowly?
Maybe you have a high powered job and that’s how you identify yourself. Maybe you are defining yourself by your salary. That’s fine if it works for you, but what if that goes away?

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Mary-Lynn FosterI had an identity through my job of 20 years. I was known by all around me as a radio DJ. While I loved that identity, I had to create my own when I left the industry, which I’ve done with Bigg Success!

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Are you placing too much emphasis one particular aspect of your life?

If you aren’t feeling a sense of purpose at work…what are you doing outside of work? What are you doing to improve your situation? By working towards a goal, your job is a means to an end, which alleviates the feeling that you aren’t accomplishing anything.

Are you putting too much stress in your life?

We’ve said this before, your lifestyle affects your work. If you are spending too much, you’ll have to work more to pay it off, which will hold you back from going after the life that you want.

Are you giving away your power?

The easy way out is to blame circumstances. But looking for a scapegoat doesn’t help you improve your situation. Bigg goal-getters don’t let obstacles stop them in their tracks. Be honest with yourself. Think about what you really want, what’s holding your back, and what you can start doing today to work towards that goal.

No, it won’t be easy, and it may take years before your life plan falls into place.

But, working to live life on your own terms, rather than denying yourself the possibility of achieving it, WILL give you peace of mind, a sense of purpose, and satisfaction. That’s BIGG Success

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Entrepreneurs Must Be Crazy

crazy entrepreneur | BIGG SuccessYou have to be crazy to be an entrepreneur. That’s what a lot of people say.

And many, many more think it; they just don’t say it out loud.

This opinion is expressed in many forms. We’ve grouped them into two ways of thinking: the old school approach and the new edition.

Hear this post! Click a player to listen to George & Mary-Lynn on The BIGG Success Show Podcast.


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[haiku url=”http://traffic.libsyn.com/biggsuccess/00738-092211.mp3″ title=”The BIGG Success Show #738″]
The old school

The old school said that the only people who become entrepreneurs are people who no one else will hire.

They aren’t smart enough.

They don’t have the skills.

They can’t keep a job.

They don’t have a choice.

BULLoney!

The new version

The new version of this thought process is a little more subtle.

It says that if you can get a job instead of starting a business, do it. It’s much easier.

We agree.

But it begs the question: Is easy your goal?

The problem with this way of thinking is that it assumes it is.

What if your goal is personal and professional fulfillment?

What if your goal is to make a difference?

What if your goal is to see how far you can go?

What if your goal is to directly see the results you can create?

If that’s the case, then NOTHING beats entrepreneuring.

Risk

But being an entrepreneur is risky. Working for someone else is less risky.

Again, we call BULLoney!

Tell that to all the people who got laid off in the Great Recession who are still looking for work.

Tell that to all the people who have started a part-time business just to feel like they have some control over the lives.

Tough is not crazy

Is it tough? Of course it is.

BIGG success in any endeavor is NOT easy. BIGG goal-getters don’t care.

If you want to do something BIGG with your life, it’s going to be hard. You’re blazing a trail few people dare to go down.

And if you’re a real entrepreneur, you don’t care. It’s just part of the game.

Besides, you’re too busy saving the world – or at least your corner of it!

That’s BIGG success!

Do you have an idea for a full- or part-time business but aren’t sure where to go with it? Maybe we can help.

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00738-092211.mp3

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Beware of Being Too Kind to Your Customers

money-in-handA recent MSNBC article says there aren’t many shopaholics left due to the recession. Then it explores how retailers are responding to frugal consumers for the upcoming holiday season, which accounts for up to twenty percent of annual sales for many of them.

Last year, holiday sales were down 3.4%. This year, even more Americans are dealing with job loss, fear of job loss, wage cuts, a drop in home prices and a rise in credit card interest rates.

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So what will consumers do? What's a retailer to do?

Working twice as hard but not making anymore
Let’s start with retailers. Dropping prices to push out inventory has become the norm since last year. Offering extreme discounts is a tactic many will use to try to get customers in their doors. Here's what that means:

Let’s say you have a product that costs you $10. You normally sell it for $20, leaving you with a $10 profit. You decide to cut your price by 25% to $15.

So now you make $5 every time you sell a product. You have to sell twice as much of this item just to make the same amount of money!

In this example, we used a product sale to keep it simple. However, many small businesses sell a service. So think about it this way:

Carrying forward the numbers above – if you cut your hourly rate by 25% – you would have to work twice as much but you wouldn’t make anymore.

Is it worth it? Would you be better served pursuing another strategy?

Consumers are more price-sensitive, but value is still king
Now, let's look at those customers. Experts cited in the article say consumers will shop for good value on items they want and need. Note the term “value”, not price.

Consumers are more price sensitive than ever. However, because they have been bombarded with super-low prices, they are beginning to think that those products are worthless.

Furthermore, they will pass up an offer – even if the price seems too good to be true – if they think they just don’t need the item. If you cut prices too much, you may kill your business by killing your customer with kindness!

3 strategies for a tight-belt economy:

  • Divide your product or service offerings into three categories – must have, need and want. In this economy, focus on the must haves. Which customers must have your must have product? Focus most of your efforts here.
  • Is there a way to bundle a “need” with a “must have” or a “want” with a “need”? Offer a special deal on the bundle rather than the individual product or service. You may find that you can sell more without having to work a lot harder.
  • Think about your customer’s bottom line. How can you add value to your product or service and boost your customer’s bottom line at the same time?

For example, is there some essential knowledge that you could impart to help your customer use your product or service to save money? If so, they’ll be much more likely to buy – even now.

How are you compelling your customers to buy your products or services?

Share that with us by leaving a comment, e-mailing us at bigginfo@biggsuccess.com or leaving a voice message at 888.455.BIGG (2444).

We think you’re too kind for checking in with us today. Thanks so much!

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There’s a popular celebrity who says it took him 26 years to get one mile down the road. Please join us next time and we’ll fill you in on his story of bigg success. Until then, here’s to your bigg success!

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Direct link to The Bigg Success Show audio file:
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