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How to Get More Referrals blog post image

How to Get More Referrals

How to Get More Referrals blog post image

Want to know how to get more referrals? We talk with Steve Woodruff, the King of Clarity, about what it takes to be referral-ready. Made possible by FinancialFreedomTool.com.

It’s #SmallBusinessWeek and we’re talking about how small businesses can prosper. On The BIGG Success Show today, we’re joined by Steve Woodruff – the King of Clarity. He’s here to talk to us about his new book, Clarity Wins: Get Heard. Get Referred*. Here’s a summary of our conversation.

Competition isn’t our biggest concern

We think of competition as companies that have similar offerings as us. Steve says this is one level of competition. But it isn’t our biggest concern.

Read more

Are You Talking to the Right Person

talking.jpgWe each have a story about a wacky experience on the phone. Unfortunately for us, they’re true stories.

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marylynnI called Michael, our tech guy. I started talking about an issue with which we needed his help. Suddenly, the guy on the other end said, “Who is this?” I said, “It’s Mary-Lynn.” He said, “Oh, hey Mary-Lynn, how are things?” At that point, I didn’t know who was on the other end of the phone! It turns out I had called a different Michael, my old personal trainer.

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georgeI called my parent’s house. A woman answered the phone. I said, “Hey mom, it’s your son.” I asked how she was doing. She said, “Fine.” I asked if dad was there. She said, “Yes, I’ll get him.” A man came to the phone. I started to explain why I was calling. He said, “What are you talking about?” At that moment, I realized I was talking to a dad, but not my dad. Even worse – I had also talked to a mom, but not my mom in the same conversation!

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Consequential conversations

These conversations made us think about how important it is to talk to the right person. In our stories, there weren’t any repercussions. However, there are times when talking to the wrong person can have major consequences.

Nothing gets accomplished by talking to the wrong person. It’s a huge waste of time – for both you and the person to whom you’re talking.

If you’re talking to the wrong person, you may get misdirected. You could become discouraged. You might even lose your focus.

So we want to discuss three situations where it’s important to talk to the right person.

Are you talking to an expert?

A friend of ours says this best. If you want to make a million dollars a year, don’t talk to someone who’s making $999,999!

Don’t seek advice from someone who hasn’t achieved everything you’re trying to achieve. A lot of people like to give their opinions. They may be family or friends. We love them dearly, but they can’t help us if they haven’t done what we’re trying to do.

It doesn’t mean they don’t have anything to offer. It just means you have to filter what they say.

Are you talking to the decision-maker?

This is particularly important when you’re trying to make a sale. By “sale”, we don’t just mean in the typical sense of the word. You may be trying to sell someone on giving you a loan. Can they make the decision? If not, find out who can and talk to them.

This also applies to buying. You may want to negotiate a better deal. Does the person you’re talking to have the authority to give you a better deal? If not, find someone who does.

Are you talking to the person who knows the person to whom you need to talk?

You may not know the person to whom you need to speak. Do you know a person who knows him or her? Do you know The Connector?

If there’s more than one person between you and the person with whom you want to have a conversation, it’s tough. It will probably be more productive to get a direct referral to the person who can help you reach bigg success!

Do you have a funny story of talking to the wrong person?

We sure hope we’re not alone!

Please share your story with us by leaving a comment below, calling us at 888.455.BIGG or sending us an e-mail at bigginfo@biggsuccess.com.

We thank you so much for reading our post today!

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Next time, a member of our community shares what life on his own terms means to him. Please join us. Until then, here’s to your bigg success!

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5 Marketing Strategies to Get the Most Bang for Your Buck During a Recession

By Bigg Success Staff
05-30-08

Bigg Success in Business

bullseye 

When times get tough, businesses often cut their marketing budgets. This may not be the best move you can make, but it may be necessary. If you need to cut back, there are ways to do it without destroying your future prospects.

Here are five ways to get the biggest bang for your buck during a recession.

Current customers

It’s much less expensive to market to your current customers than to find new ones. So share the savings with your customers! Find a way to save them money and they’ll be more likely to buy from you, even in tough times.

Contacts

Step up your networking efforts. The more people you meet, the more likely it is that you’ll find someone who needs what you sell. You may spend less money on marketing during a recession. Make up for that by investing more time in your marketing endeavors.

Referrals

The best way to get referrals is to ask for them! Ask your current customers for people they know who would benefit from what you offer. You may even offer an incentive to them for doing it. And don’t forget to work your contacts for referrals as well.

Customers like your customers

If you can identify people who share the characteristics of your current customers, you can target them efficiently. Check with your mailing service. They should be able to compare your customer base to their databases to find these prospects. This will also help you later with all your marketing efforts.

Counter-cyclical segments
Some products or services do better in a recession. Identify the areas of your business that are likely to gain more attention during tough times. Use those areas as a way to keep people buying from you and to gain new customers. Invest in what’s going to bring in dollars now.

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