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Artificial Dissemination – A Tool for Bigg Success

spinToday we’ll wrap up our discussion about artificial dissemination. Last time, we talked about three dangers of misstatements and exaggerations.

There’s another side to artificial dissemination. It can also be a tool if used carefully and properly. We’ll look at two ways to do that.

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Honest vs. Kind

Sometimes we face a battle. It’s not a battle between good and evil. It’s a battle between two competing forces for good. Should we be honest? Or should we be kind?

Picture this … your best friend just had a baby. He’s so proud that the buttons on his shirt are popping. He takes you to see the little guy. Now, the little guy is the ugliest baby you’ve ever seen. He’s so ugly you’re not even sure he’s human!

So your friend turns to you and says, “Isn’t he the best looking baby you’ve ever seen?”

Panic sets in. What do you say? Beads of sweat start forming on your forehead. Do you tell the truth? Or should you be nice?

Artificial dissemination can be used as a tool for kindness.

Authentic vs. “Fake it until you make it”

Now we want to talk about telling the truth, the whole truth and nothing but the truth.

That’s another battle which we must fight every day. We often hear that we should be authentic. Yet we also hear people say that you have to “fake it until you make it.”

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george I’m authentic every day … when I first get up. If I wanted to be authentic, I would never shave!

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marylynn
I wouldn’t wear any make-up!

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It is important to be true to yourself. People can spot a fake. But “fake it until you make it” doesn’t necessarily mean being someone you’re not.

Artificial dissemination can be a tool for casting yourself in the best light.

We’ve talked before about the entrepreneurial roller coaster ride. But people like to do business with successful people. When you’re at the bottom of the ride, you don’t have to tell the world. Just confide in a few close friends or trusted advisors and project an image of success to the rest of the world.

The whole world doesn’t have to know the whole truth. In many cases, with most people, part of the truth will suffice just fine! You’re not on the witness stand for crying out loud!

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marylynnI think with social media we sometimes broadcast things about ourselves, not remembering that hundreds or thousands, or hundreds of thousands, of people are going to see it.

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george
You have to manage your reputation just like companies manage their reputations.

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marylynnI remember seeing a tweet from a person I follow. She had just lost her job. I don’t remember what she said, but it was something that would have been better left unsaid.

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george The stories you tell about yourself shouldn’t be fiction. But occasionally, you may think of them as part of a docudrama. You can put a positive spin on things. Sometimes that leads to bigg success!

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Authentic or fake it until you make it. Where do you come down in the debate? Share that with us by leaving a comment below, calling us at 888.455.BIGG (2444) or e-mailing us at bigginfo@biggsuccess.com.

Thanks so much for reading our post today.

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Please join us next time when we’ll discuss a surprising thing that others expect from you. Until then, here’s to your bigg success!

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Direct link to The Bigg Success Show audio file:
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(Image in today's post by clix)

Is Entrepreneurship the Fountain of Youth?

one You probably intuitively know this but studies have proven it as well – our willingness to take risks declines with age. A banker we know says that the difference between junior lenders and senior lenders is …

Junior lenders want as high a lending authority as possible because that shows confidence in their abilities. Senior lenders want as low a lending authority as possible because that gives them cover!

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Entrepreneurs are hot about hot decisions

Scientists at the University of Cambridge recently released a study on “cold” and “hot” decisions by two groups – managers and entrepreneurs. By their definition, “cold” decisions involve little emotional involvement whereas “hot” decisions involved taking risk. The outcome of these hot decisions is unknown in advance; it could go either way – good or bad.

Both the managers and the entrepreneurs in the study were about 50 years old, on average. The researchers found that the managers took risks consistent with their age.

Entrepreneurs, however, made hot decisions –
accepted risk – like someone twenty years younger.

So we can only conclude that entrepreneurship is the fountain of youth. By taking risks, we act younger than we are!

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marylynn
I thought taking risk was the cause of some of the gray hairs I have to cover!

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george
And I thought it was the reason I have a lot less hair than I used to!

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We know that, right now, a lot of us aren’t in a risk-taking mood. But if the past is any indicator, it will be risk-taking entrepreneurs that turn our economy around and start creating jobs.

Risk-taking can be learned

This study also showed that risk-taking can be learned. So you can tap into the fountain of youth by learning how entrepreneurs are able to manage the risk they take.

Contrary to popular belief, entrepreneurs aren’t risk lovers. They are willing to accept moderate risks, in general. However, as we see again in this study, they’re more willing to accept risk than the general population. We can think of four reasons why they do this:

Entrepreneurs may read the situation differently.

They often have insights that people on the outside don’t have so they’re able to interpret the situation differently. We may look at a situation and see a lot of risk. The entrepreneur knows it’s much less risky because of his or her unique knowledge.

Entrepreneurs aren’t paralyzed by risk.

Many people are willing to do everything right up to the point of taking action. They develop analysis paralysis and never pull the trigger. Entrepreneurs analyze to a point, but then they just go.

Entrepreneurs are often able to shift a portion of the risk to others.

It could be the firm’s employees, customers, vendors, or financiers. As entrepreneurs get others to buy in, no matter what the form, the level of risk they are taking goes down to a manageable level. Then they know they can act.

Entrepreneurs are able to handle and live with “entrepreneurial terror.”

They can handle the stress that comes along with the risk. They are able to ride the ups and downs of the entrepreneurial roller coaster ride.

So what we learned today is that entrepreneurs don’t act their age. And that’s one of the secrets to their bigg success!

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Would you like more secrets to be a bigg success?
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Thank you so much for reading our post today. Join us next time when we talk about another study that shows that a happy friend is worth $20,000 in the bank! Until then, here’s to your bigg success!

Subscribe to The Bigg Success Show in iTunes. 

Subscribe to the Bigg Success feed.

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00284-121108.mp3

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(Image by Kreon)