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Scare Up More Profit

haunted_houseWe include an audio clip of the two of us going through a real Haunted House. If you want to hear it, listen to today’s show!

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georgeMary-Lynn and I recently went out on a date and it was scary!

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marylynn
Even scarier than our first date!

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george
Watch it!

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marylynnWe went to a Haunted House; actually a Haunted Factory. They did a great job and it worked its magic on us. I was spooked. George laughed.

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georgeIt’s funny when you get spooked, Mary-Lynn! I don’t know if you’ve ever held me that tight before!

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marylynnI love going through Haunted Houses. I just don’t like to be touched. George was my barrier. But I looked back one time and he wasn’t there. A devil had gotten between us! I thought I was going to have a heart attack.

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We were coming out of this room where they had about a half dozen people dressed up as devils. These guys were on stilts or something because they were all about 8’ tall. Besides that, they could go from one end of the room to the other in a flash. To top it all off, you had to duck underneath them to get out.

There are probably local ghoulish attractions in your area – many of which support great causes or are run by local hauntrepreneurs. You can have some bigg fun and support a local organization at the same time.

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marylynnAs a radio DJ, I helped promote a number of Haunted Houses over the years. Some that involved you, George.

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georgeYeah, when I was a Jaycee, I helped with more Haunted Houses than I can count. I remember running out once to clear out our cash drawer. I opened the door and these young women screamed. The problem is I didn’t even have my mask on!

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It’s really fun to be a volunteer at a Haunted House. In addition, it’s amazing how much money many of them give to worthy organizations.

A frightening affect on your bottom line

This was play time for us, but we recommend integrating work and play. While we were there, we saw something that could help you scare up more profit.

Like many Haunted Houses, they often had long lines. People waited an hour or more to get in. So they set up two different prices.

You could pay the regular price – which in this case was $10 – and wait in the regular line. Or you could pay a premium – their price was $15 – and go right to the front of the line.

Now you might be thinking, “If I had waited an hour and someone got to go through before me, I would just scream!”

They did a great job with that. They set their lines up so the people in the regular line really wouldn’t know that other people were coming in before them. The express line was camouflaged with corn stalks – yes, we’re in the Midwest – so you really couldn’t see it from the regular line.

But even if they did, everyone had the same opportunity to purchase the higher priced ticket.

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Service Level Pricing

Are there ways to give your customers the opportunity to choose their level of service?

Research shows that if you give your customers two choices, they will choose the least expensive option. But it’s get more interesting when you add one more level. If you give them three choices, people tend to choose the middle one.

The good – better – best scenario helps you upsell. Let’s be clear – this is not bait-and-switch. We’re talking about legitimate offerings that allow your customers to segment themselves.

It’s a great way to give your bottom line a BOOst! Happy Halloween!

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Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00512-103109.mp3

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Why Work Life Balance Doesn’t Work

An increasing number of people have given up on the balancing act. They have found that it’s impossible to draw a line in the sand and divide their lives into two parts.

We only have one life to live, so why complicate it by trying to reach our goals in two separate worlds as if one doesn’t have anything to do with the other one?

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You might find that it pays to NOT try to balance your life!

Thus the emerging trend of work life integration. This concept is still in its early stages, but more and more people are finding that it works better for them than trying to keep things in balance.

Work life integration is all about flowing seamlessly from one area to the other. Your spouse may say something that helps you at work. Your co-workers may give you insight for things at home.

Pay attention to all the important people and priorities in your life all the time, rather than thinking that you need to segment them.

A paradigm shift

That’s the essence of work life integration. It requires a paradigm shift … thinking about your life a different way. Instead of putting pressure on yourself to be great in two separate areas of your life, focus on doing your best in your single life. Remove the limitations that you’ve placed on yourself.

Limitation #1 – Place
Work only occurs at the office; personal only occurs at home. We shouldn’t mix the two. It’s how we’ve been trained to think. The problem is … it doesn’t work!

Limitation #2 – Time
Many people think they of work as the activities they do during certain times of the day (e.g. 9 to 5). Then they live their personal lives. It may make sense for you to adjust your schedule, depending upon the flexibility your employer allows.

A recent study by Hudson, a leading international recruiting firm, showed that nearly one-third of the people surveyed ranked flexibility as their #1 priority in considering a new job offer.

Limitation #3 – Daily reconciliation

We think that we need to achieve balance every day. In reality, sometimes work demands more of us; at other times, our personal life needs the most attention. Give yourself permission to focus on what’s most important. Don’t worry about whether everything is balanced every day.

If you think about it, work – life balance is sort of an unnatural expectation. Work – life integration is more congruent with how most of us actually live. It’s just more natural.
How we use work – life integration

Here at Bigg Success, we understand this concept very well because we live it. We work together, often at home. We play together. We often get to travel together, combining some pleasure with the primary purpose of the trip. We also find that a lot of personal conversations lead to ideas like the one you’re reading now.

Of course, not all spouses can (or should) work together. Do what works for you. The good news is that, according to the Chartered Management Institute, there will be a blurring of boundaries between work and family because more and more of us will be working virtually.

Our bigg quote today comes from Karl Weick.

“Simply pushing harder within the old boundaries will not do.”

So pull yourself together … integrate your lives.

Next time, we’ll discuss four things to pay attention to that pay off. Until then, here’s to your bigg success!

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