This week on The Bigg Success Show, we’re taking a look at opportunities and threats in 2009. Today, we continue the five-part series by looking at business opportunities.
In the last quarter of 2008, we witnessed some significant shifts in consumer behavior. We’ve written an article on hot businesses for 2009 after doing extensive research on how these shifts will affect businesses.
You gotta know when to hold ‘em
One of the things we learned is that people are holding on to what they have longer. So if your business idea involves replacing something old, think again about starting up in 2009.
But if you know how to repair something, or can partner with someone who does, 2009 is a great time to get started. For example, one of the hottest businesses in the country right now is shoe repairs. People are repairing, rather than replacing, even the basics.
Every second counts
Somewhat related to repairs, if consumers have to replace an item, they’re often looking for something used. Businesses that sell second-hand items are thriving right now. Resale clothing shops are reporting record sales. From kid’s clothes to wedding dresses, consumers are buying previously worn garments.
Used office furniture suppliers are also doing well. While buyers are feeling stingy, they’re finding it hard to resist some of the premium quality furnishings flowing out of financial institutions these days.
Used book stores are also reporting strong sales as people return to reading as an inexpensive form of entertainment.
It’s a small world after all
The overwhelming majority of businesses are really, really small businesses. They consist of one or two people, in many cases operating from their home. It appears that these tiny businesses – which have been dubbed micro-businesses, are only going to continue capturing a larger share of the total business pie.
What special skills do you have? What are you an expert at … or could you be an expert at? Thinking along these lines may help you discover your opportunity. A lot of the best opportunities are businesses you rarely hear about because they’re small niches within a larger category so they’re hardly newsworthy.
Just like other consumers, businesses are looking for ways to save money. If they can contract for needed services, rather than hiring an employee to provide them, they don’t have the costs that go with a full-time employee. They can also maintain more flexibility to adapt in a rapidly changing world, which is worth money to them.
From your perspective, look at it this way – instead of a job serving one employer (think of your employer as your only customer), would you feel more secure if you had ten employers (since it’s your own business, you’d call them clients)? If one of them stops doing business with you, you might only lose ten percent of your income.
It may sound crazy to many people to even think about starting a business right now. But keep in mind that many of the most successful businesses began in a downturn. You may discover it’s the perfect time to find your bigg opportunity!
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Thanks for reading our post today. Again, check out the article we've written for more information on businesses that will be hot in 2009. Join us next time as we continue this series by looking at threats to be aware of in 2009. Until then, here’s to your bigg success!
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(Image in today's post by MISHA)