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Why a Start Up Business is Like a Wedding

weddingBigg success is life on your own terms. It’s about entrepreneuring your life – taking control to design and build the life of your dreams. Entrepreneurs must make the most of the resources available to them.



Think of it like a wedding ceremony. As with any wedding, it’s customary to bring four good luck charms: something old, something new, something borrowed and something blue.

Something old
The first good luck charm at this wedding of resources is something old. One of the most important resources you bring to your start-up business is your experiences.

All of your experiences have brought you to this point. When you’re thinking about your start-up business, consider how your education and the skills you’ve gained along the way have added to your expertise.

Many people have some trouble with this one. You might find it useful to unplug – to retreat to a quiet place where you can search your heart, mind and soul for the common threads in your experiences. 


marylynnI used to be a radio DJ. Doing a podcast isn’t much different than doing a radio show. But Bigg Success goes beyond that for me. I’ve been an audio production geek for as long as I can remember. Even when I didn’t get paid for it, I hung out in the production room at the radio station. When I was considering my career options after radio, I realized that I also really like gadgets and new technology. That’s one of my roles here at Bigg Success.



georgeAlong those same lines, every position I’ve ever held in business and many of the roles I filled as a volunteer required me to do what we do here at Bigg Success, sharing knowledge. I just never did it this publicly before.


Something new
The second good luck charm at this wedding of resources is something new. You don’t want your start-up business to be just like your competitors. You want to differentiate yourself somehow.

Your vision is a tremendous resource for your start-up business. A clear vision helps you say “no”. It keeps you focused on what you’re trying to accomplish. 

When we launched Bigg Success, we didn’t really have a clear vision other than “build a community”. Granted, we looked at that as the first phase. We don’t recommend that you do it our way.

It may sound like we’re saying, “Do as we say, not as we did.” We’re really saying, “Learn from our mistake.”

Something borrowed
It’s time for the third good luck charm at the wedding or resources: something borrowed. Now you may be expecting us to talk about money here. But there’s a resource more important than money that you can leverage.

It’s your network – people you know and people that they know.

It’s amazing what can be accomplished when you tap the power of your network. Let people in your network know about your start-up business, even when you’re just forming the idea.

Something blue
Finally, we come to the final good luck charm at this wedding of resources: something blue. One of the best resources you can bring to your start-up business is customers that are blue in the face.

And they don’t have to be blue hairs!

But you do want a blue-ribbon strategy to tell them about your unique cost-effective solution to their problem.

And then show them the love!

Before you know it, your start-up business will be a blue-chip company.

We now pronounce you a bigg success!


Direct link to The Bigg Success Show audio file:

(Image in today's post by meisax)