Posts

A Makeover for Bigg Success

paintIf you’re one of our regulars, you probably immediately noticed our new look. With the help of the great people at Headway, we’ve gotten a makeover!

___

___

___

georgeMost people may not be surprised to hear me say this, but I’ve never had a makeover, Mary-Lynn.

___

___

marylynnYou’ve never gone to the make-up counter for the “before” and “after” thing, huh?

___

___

george
Oh, well now that you put it that way!

___

___

marylynnWell, I’ve certainly had my share of makeovers. From long hair to short. Back to long. Then to medium length hair.

___

___

georgeIf I had hair, maybe I could do that! Another popular makeover is a home makeover. Here’s the way ours works. I move the furniture to a new spot per Mary-Lynn’s order. Then I generally move it back to where it was originally per Mary-Lynn’s order!

___

___

marylynnYou can paint your rooms to give them a new feel. And for you, George, you just clean off your desk so you can see it again!

___

Planned remodeling

In the retail business, there’s an unwritten rule that you should remodel your store about every seven years.

Your web site is your online storefront whether you’re in the retail business or not. There's a rule of thumb in web design that you should update your site every two years.

Whereas you might spend tens of thousands of dollars to remodel your bricks-and-mortar store, it costs relatively little to give your virtual store a makeover.

You don’t have to make drastic changes. You can add new tools or highlight things in which your site visitors might be particularly interested.

For instance, do you have a great resource page? Is it highly visible on your home page?

Do you publish a newsletter? Is it easy for your visitors to sign up?

Why the change?

We’re almost at the two year mark so we felt it was time to remodel. The look is different but the overall feel is not.

Another reason is that more people are accessing our site via mobile devices. Our old design wasn’t very friendly to these devices. You had to scroll through a lot of extraneous information to get to our post for the day.

Thanks to our graphic designer, Liz McMillen, we have an updated logo. It incorporates our tagline – Life on Your Own Terms – into Bigg Success.

Making Headway our Theme

We also had planned to upgrade to a premium WordPress Theme anyway. Our friends at Headway came out with their fantastic product at just the right time. (In the interest of full disclosure, we are now an affiliate of Headway.)

We do business with people we know and trust. Grant and Clay Griffiths certainly fit that description. They’ve done a great job with Headway and we expect it to be a bigg success.

Other people we know and respect are using the template too. There’s nothing like social proof! Chris Cree, Michael Martine – a.k.a. Remarkablogger – and John Haydon are all using Headway now for their blogs.

Headway makes it easy make updates to any site as it continues to evolve. It is easy to customize without having to know code. That’s a bigg time saver for any business owner looking to upgrade his or her site.

They have a great support forum that is both informative and robust. Clay and other Headway users do a great job of responding to technical and design questions.

Your thoughts?
Check out the “before” if you want and compare it to now. We'd love to hear your thoughts on the new design.

Do you like it? Any suggestions?

You can leave a comment, e-mail us at bigginfo@biggsuccess.com or leave a voice message at 888.455.2444 (BIGG).

Thanks so much for visiting the new Bigg Success site today. Please join us next time when we’ll discuss entrepreneuring your personal finances. Until then, here’s to your bigg success!

Subscribe to The Bigg Success Show in iTunes. 

Subscribe to the Bigg Success feed.

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00485-092109.mp3

(Image in today's post by ratnesh)

Social Media and Karaoke Night

karaokeKaraoke Night. Some people love it. Some people hate it.

Some people sing. Some people make fun of the people who sing.

___

___

___

george It makes me think of that time, Mary-Lynn, when you were still in radio and we ended up at Karaoke Night with one of my favorite bands of all time, Cheap Trick.

___

___

marylynnYeah, I had interviewed Rick Nielsen, their lead guitarist, on my show that day. He arranged for backstage passes which was awesome. After the concert, they invited us back to the hotel bar to hang out.

___

___

george It just happened to be Karaoke Night. A woman attempted, and I’m being generous here, to sing Pat Benatar’s Hit Me with Your Best Shot. Robin Zander, Cheap Trick’s lead singer, made a face I’ll never forget.

___

___

marylynnI kept hoping someone would sing one of their songs, but that never happened. It was still a fun night!

___

Enough about karaoke. That’s just one half of the topics for today’s post.

We talk to a lot of people about social media. A lot of people in the bricks-and-mortar world are trying to get it. And like a lot of things that are new, it seems complex.

So let’s see if we can take away some of that complexity by comparing Karaoke Night to social media. We’ll look at three things we need to make a successful Karaoke Night and apply those to social media. It comes down to 3 P’s:

Place

With karaoke, we usually think of a bar or a coffee shop. Someone has to organize it and promote it.

In social media, the place may be a blog or a site like Facebook or Twitter. They organize and promote their place so people will come there and hang out for awhile.

People

Karaoke wouldn’t be much fun if there was no one there. It’s the people that make it interesting. Similarly, Facebook and Twitter are great places to be because there are so many people there.

Performers

If no one ever sang, how much fun would karaoke be? It’s fun because of the variety of talents and interests displayed. You learn about people by the songs they choose to sing.

In social media, everybody can be a performer. Of course, there’s the blogger or podcaster. There are people who leave comments; they’re performing, too.

Every tweet in Twitter or status update on Facebook is just like singing a song at Karaoke Night.

They’re both networking

Karaoke and social media both bring people together with something in common. They both allow people to show off their talents and interests. They both allow you to meet new people. They’re both an opportunity to share experiences and build relationships.

If you pick the right song when you karaoke, everybody will sing along. If you share something people find intriguing or useful, they’ll share it too. Do it enough and you might just become a celebrity with your own group of fans!

Can you think of other ways that karaoke is like social media? Share that by leaving a comment below, calling us at 888.455.BIGG (2444) or e-mailing us at bigginfo@biggsuccess.com.

To connect with us on Facebook, Twitter, etc. visit our About Page.

Thanks so much for reading our post today.

___

Get the tips and tools you need to be a BIGG success.
Subscribe to the Bigg Success Weekly – it’s FREE!

___

We’re going to continue talking about social media tomorrow. We’ll look at some new research to discover if social networking can help you live longer. Until then, here’s to your bigg success!

Subscribe to The Bigg Success Show in iTunes. 

Subscribe to the Bigg Success feed.

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00449-073009.mp3

Related posts

Apologies – The Good

Social Networking – The Line Between Work and Play

Merge Your Networking Worlds 

(Image in today's post by fensterbme,CC 2.0)

How to Chase Away Your Website Visitors

running_awayMost businesses and non-profit organizations have a web site by now. Good thing since more and more people are searching online for services instead of using the phone book.

___

___

There’s a lot of advice about how your website should look. It’s important to pause to realize …

It's the experience that counts the most!

Just like in the bricks-and-mortar world, people value the experience.

___

marylynnI've had two bad user experiences recently. The first one has to do with a local not-for-profit organization for which I volunteer. I produce the audio for the radio and television commercials that promote the event. The commercials mention a web address to get more information. However, that address takes you to the organization's national website. I spent ten minutes trying to find the page with information about our local event.

___

___

george If memory serves, Mary-Lynn, you told me that you saw a link, “Find your local event.” But it directed you to sign up or log in to get more information.

___

___

marylynnRight! It’s crazy. I shouldn't have to sign up to simply get information. Regardless, I finally recovered my user name and password. Then I logged in, but I still haven't found the local page. I ran out of time and will have to go back.

___

___

george People who aren’t as invested as you probably wouldn’t put that much effort into finding the local information. Worse yet, they may never go back to the site.

___

Tip #1: Create a landing page specific for what you are promoting.

Make it easy for people to find the information they want. For example, our local branch could have a page that ends with the name of our city. They could set up an address like this: nameoforganization.com/champaign.

That's a landing page. It’s the address you want to promote to people in your area for information about your local organization – especially when you’re using local TV, radio, or the newspaper.

Here's another example for a business: If you are promoting a deal, use a web address like one of these:

yourbusinessname.com/deal

yourbusinessname.com/summersale

Create your landing page in advance. It can reiterate the most important points of your advertisement and provide more information. Also provide links to your home page and any other pages that people interested in this promotion might find useful.

Integrating your offline marketing with online marketing makes all your marketing more productive. It’s a time-tested strategy. If visitors to your site get the information they want quickly, they’ll be more likely to take the time to visit other areas of your site.

___

marylynnThe second bad experience occurred when I read an article online about a local tech series that is free and open to the public. The article was on our local newspaper's website. It gave details on the upcoming session and offered a link to the organization's website to get more information on all of the sessions in the series.

___

___

george So you went to the website to find out more information, and I remember hearing a … how should I describe it … a frustrated sigh coming from you.

___

___

marylynnThat’s a good way to say it. I was frustrated because I couldn't find anything about the series. I clicked on several page links, including their events link. Nothing. I used their search tool to search for the name of the event. Still nothing. Finally I went to their calendar and typed in the exact date. The first session in the series came up. It contained the same information that was in the article. Nothing further about the entire series. I was planning to put all of the dates on my calendar. I guess I’ll have to call them.

___

Tip #2: Make it easy to find the information you promote.

If you want people to know about your events, make it easy to get that information. Especially if your event is getting press!

Create a page like we suggested above. If you prefer to link people to your home page, create a link and highlight it so people can find it quickly and easily. For example, in the case we mentioned above, you could highlight it this way:

"Tech series starting in August"

Make it very visible on your site. When people click on that link, it will take them to the page you've created with all the information about that event.

Your site is an excellent tool to compliment your other marketing efforts. But if you don't make it easy for people to find what you’re promoting, they won't participate in your sale or event.

Prepare your web site for visitors before you advertise or send out a press release. That will help make your campaign a bigg success!

Do you have any tips from your bad user experiences? Or maybe a good experience combining your web site with traditional media? Share that with us by leaving a comment below, calling us at 888.455.BIGG (2444) or e-mailing us at bigginfo@biggsuccess.com.

Thanks so much for reading our post today. Please join us next time when we’ll discuss artificial dissemination. Yes, you read that right! Until then, here’s to your bigg success!

Subscribe to The Bigg Success Show in iTunes. 

Subscribe to the Bigg Success feed.

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00442-072109.mp3

Related posts

Marketing in Tough Times: Part 1

Get Free Publicity for Your Business as a Radio Expert

Increase Your Sales without Spending a Dime on Advertising

(Image in today's post by woodsy)