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Getting aTwitter About Networking

cutweetupGetting all aTwitter, we like that! We recently attended a Tweetup, which is an organized event that brings tweeters in a community together. In addition to being a great networking opportunity, we saw this as a chance to get twitter advice from our fellow tweeters. So we asked people at the #cutweetup to share their "twisdom" with all of us.

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Getting Started

Many people still just don't "get" Twitter. We think @debbyAuble shared a great analogy for what Twitter is:

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debbyaubleIt's like a spider web…a communication web so then you can reach out to all the other conversations people have, and it's simple and it's easy, and it's short and concise.

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So catch some great conversations in the web you cast on Twitter!

Andrew Timms is another great guy to follow on Twitter, @SpectraArt. He shared this advice for beginning twitterers:

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spectraArtPeople are interested in sharing what they have to say, so come to Twitter prepared to listen more than you're prepared to express. And and share value. Try to find things that you think the people that you are associated with will want to know more about.

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We think this is something to think when using all forms of social media. Listening is a key part to communication.

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marylynnI remember when I first got on Twitter, I had a hard time getting used to that 140 character limit.

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georgeYou know who's not on Twitter? Muammar Gaddafi. Maybe they should put limitations on all political speeches to 140 characters.

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marylynn
I think you are on to something, George!

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Our friend @kbfoster told us how the character limit has helped her:

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kbfosterIt has taught me how to condense my thoughts so that I can communicate with others and be brief.

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Twitter for Business

We get asked all the time how businesses can best use Twitter. We asked @mhowie, who manages the account for @news_gazette how they benefit from using Twitter:

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mhowieProfessionally for us, it's a great resource. People are very good at sending us information when there is an accident in town, when there's a power outage, when a storm is coming. We're able to pass that information along then to build this online community.

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All businesses can use Twitter to solicit feedback, to share expertise, and to communicate with existing and potential customers.

Finding People of Interest

How do you find people in your area on Twitter? @cumomOf2 has done such a good job of making local connections, she's recognized when she goes out to eat because of her Twitter profile!

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george
She's the Shaq of Champaign!

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Here's what she did:

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cumomOf2I started following people I knew like @devivo and @mrschicken. Then, I just did searches for "champaign" and used some of the online directories to find people. Lots of people in your area follow your local news organizations on Twitter, so follow them to connect with more people in your community. Think about other organizations too like your local library or farmers market…look at who they follow to find even more local people to follow.

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Another thing that is great about Twitter is how you can meet people in your profession or an area of special interest to you from all over the world. @Tricon is a pro at this and here's what he suggests:

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TriconWell now that Twitter is so focused on search, check the sidebar to find trending topics and use the search box to search for things that you are interested it and find other people that are like-minded. That's the easiest and most direct way to do it. Also when people follow you, you can see who they are talking to, so get involved in their conversations as well and make contacts that way.

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Multiple Twitter Personalities & Summoning a Tweet

Some individuals and businesses manage multiple Twitter accounts, like our friend Steve. He manages a personal account @holstein, a radio station account @wixy and his radio show prep service account @interprep. Here's the free tool he uses to manage them with ease:

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holsteinI'm using Hootsuite. I can tab between my accounts to update the individual accounts whenever I want to. Another great feature is that I can schedule tweets in advance, so I can be tweeting without actually tweeting while I'm here at the Tweetup.

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Thanks to @news_gazette and @boltini for hosting our #cutweetup, and thanks to all the tweeters who offered up their tips.

What Twitter advice would you like to share? Leave a comment.

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marylynn
Find us on Twitter, we'd love to connect! I'm @marylynn3

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george
And I'm @gkrue

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JeromeRitcheyA good friend of ours, and one of the most talented people we know, @JeromeRitchey, was able to summon the spirit of the late, great Cubs broadcaster, Harry Carey.

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HarryCareyHoly Cow! Click on the play button to hear what I said about Twitter to close The Bigg Success Show.

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How to Chase Away Your Website Visitors

running_awayMost businesses and non-profit organizations have a web site by now. Good thing since more and more people are searching online for services instead of using the phone book.

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There’s a lot of advice about how your website should look. It’s important to pause to realize …

It's the experience that counts the most!

Just like in the bricks-and-mortar world, people value the experience.

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marylynnI've had two bad user experiences recently. The first one has to do with a local not-for-profit organization for which I volunteer. I produce the audio for the radio and television commercials that promote the event. The commercials mention a web address to get more information. However, that address takes you to the organization's national website. I spent ten minutes trying to find the page with information about our local event.

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george If memory serves, Mary-Lynn, you told me that you saw a link, “Find your local event.” But it directed you to sign up or log in to get more information.

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marylynnRight! It’s crazy. I shouldn't have to sign up to simply get information. Regardless, I finally recovered my user name and password. Then I logged in, but I still haven't found the local page. I ran out of time and will have to go back.

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george People who aren’t as invested as you probably wouldn’t put that much effort into finding the local information. Worse yet, they may never go back to the site.

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Tip #1: Create a landing page specific for what you are promoting.

Make it easy for people to find the information they want. For example, our local branch could have a page that ends with the name of our city. They could set up an address like this: nameoforganization.com/champaign.

That's a landing page. It’s the address you want to promote to people in your area for information about your local organization – especially when you’re using local TV, radio, or the newspaper.

Here's another example for a business: If you are promoting a deal, use a web address like one of these:

yourbusinessname.com/deal

yourbusinessname.com/summersale

Create your landing page in advance. It can reiterate the most important points of your advertisement and provide more information. Also provide links to your home page and any other pages that people interested in this promotion might find useful.

Integrating your offline marketing with online marketing makes all your marketing more productive. It’s a time-tested strategy. If visitors to your site get the information they want quickly, they’ll be more likely to take the time to visit other areas of your site.

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marylynnThe second bad experience occurred when I read an article online about a local tech series that is free and open to the public. The article was on our local newspaper's website. It gave details on the upcoming session and offered a link to the organization's website to get more information on all of the sessions in the series.

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george So you went to the website to find out more information, and I remember hearing a … how should I describe it … a frustrated sigh coming from you.

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marylynnThat’s a good way to say it. I was frustrated because I couldn't find anything about the series. I clicked on several page links, including their events link. Nothing. I used their search tool to search for the name of the event. Still nothing. Finally I went to their calendar and typed in the exact date. The first session in the series came up. It contained the same information that was in the article. Nothing further about the entire series. I was planning to put all of the dates on my calendar. I guess I’ll have to call them.

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Tip #2: Make it easy to find the information you promote.

If you want people to know about your events, make it easy to get that information. Especially if your event is getting press!

Create a page like we suggested above. If you prefer to link people to your home page, create a link and highlight it so people can find it quickly and easily. For example, in the case we mentioned above, you could highlight it this way:

"Tech series starting in August"

Make it very visible on your site. When people click on that link, it will take them to the page you've created with all the information about that event.

Your site is an excellent tool to compliment your other marketing efforts. But if you don't make it easy for people to find what you’re promoting, they won't participate in your sale or event.

Prepare your web site for visitors before you advertise or send out a press release. That will help make your campaign a bigg success!

Do you have any tips from your bad user experiences? Or maybe a good experience combining your web site with traditional media? Share that with us by leaving a comment below, calling us at 888.455.BIGG (2444) or e-mailing us at bigginfo@biggsuccess.com.

Thanks so much for reading our post today. Please join us next time when we’ll discuss artificial dissemination. Yes, you read that right! Until then, here’s to your bigg success!

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Direct link to The Bigg Success Show audio file:
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(Image in today's post by woodsy)