Hard work alone just makes you tired. Passion is overrated. So what is the key to success? We can state it in four words.
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We discuss the key to success on The BIGG Success Show. See the summary of that conversation below.
We did this show as a reminder to ourselves. We hope it helps you too.
What’s the key to success? We can reduce it to four words.
The key to success is…
Today we introduced a new segment on The Bigg Success Show – Tutors on TV. You really might enjoy listening because we can’t fully replicate the experience in text!
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One of our favorite TV shows is How I Met Your Mother. On a recent episode, two of the characters, Barney and Marshall, were discussing that there could be more layoffs at the bank at which they both work.
Barney says he’s not worried about it because he has too much on them. But Marshall is worried.
Barney tells Marshall he needs a “thing” – something that makes him fun and well-liked. Barney points out the guy in Account Services who’s known as “The Food Guy.” There’s “Fantasy Guy”, “YouTube – Clip Guy”, and even creepy “Back Rub Guy.”
After several attempts, Marshall came up with “Sports Guy” – he ran the fantasy sports league at the office.
Although this is a comical way at looking at how to stand out, it probably isn’t going to help you keep your job. But there’s an underlying lesson that will help you build your personal brand.
Our friend, Jay Ehret, The Marketing Guy, recently left a great comment on a show we did about personal branding. We said it was important to have a consistent persona. Jay added that it was also crucial to have at least one memorable characteristic.
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People tell me all the time that they love my laugh. It’s funny – I don’t know how to develop a good laugh. But I know when I hear anyone in my family laugh, I get a kick out of it. I guess I’m lucky enough to share the same genes.
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George’s laugh makes people feel good. And he has a natural ability to make them laugh. People love that about him.
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So what about you makes you stand out? For what do people remember you? What’s your thing? It can be as simple as a handshake. You may be sincerely likable. There are a lot of possibilities.
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But it goes beyond personal characteristics. It’s also about what you’re really good at. I think I’m pretty good at audio production. I have experience, but also a real passion for it.
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People often comment about the production quality of The Bigg Success Show. I tell them Mary-Lynn gets all the credit for that. For example, she created the fun sound effect for our show today as well as all the sound you ever hear on our show.
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You may be the go-to person or the connector – you’ve got a great Rolodex. You may be the person who can lead people others can’t. Once again, there are a lot of places to find your thing.
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We think you often find your thing where your passions meet your proficiencies. What do you love? What are you really good at? They’re not always the same, but they often are.
If you’re a really humble person, it may be hard to think about what your thing is. But fortunately, there’s a really good solution …
Ask!
Ask your family, friends, and closest associates what they think that thing is for you.
We want to do more segments of Tutors on TV. We’d love it if you help us out. Have you learned a thing or two from a TV show?
Please share that with us by leaving a comment below, calling us at 877.988.BIGG or sending us an e-mail at bigginfo@biggsuccess.com.
We thank Jay for sharing his fantastic insight with us. And we thank you so much for reading our post today.
Please join us next time when talk about sharing toys. Until then, here’s to your bigg success!
Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00379-042309.mp3
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(Image in today's post by lilie)
Bigg success is life on your own terms. We’ve said that the reason for the redundancy – “your own” – in our definition of bigg success is to explicitly show that you are the entrepreneur of a very important enterprise – your life.
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If life on your own terms means building your own personal brand, there’s a very important principle to keep in mind:
You’re the entrepreneur, the CEO, and the brand manager!
With their careers, some people fall short in reaching their potential because they just sell a service. They exchange their time and knowledge for money.
As bigg goal-getters, we don’t want to just sell a service. We want to create our own brands.
But we don’t want to just create a personal brand, we want to build our lives on our own terms.
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| Would you like more tips and tools to live your life on your own terms? Subscribe to the Bigg Success Weekly – it’s FREE! |
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One crucial key to building our personal brands is consistency. There are at least three areas where this holds true:
One of the things the biggest brands do very well is convey a consistent brand image. Yet that’s one of the mistakes that we make most frequently in building our personal brands: we’re inconsistent in showing ourselves to the world.
You want to convey a consistent message across all the media you use – your resume, your cover letters, your e-mails, notes you send, social media you might use, clubs you join, and on and on. With these materials, you create the image of who you are.
You also want to keep in mind who you’re trying to relate to in order to create the best promotional materials for your brand. Promotion sets the expectations. What can I expect from you? That’s your brand promise.
You want to meet, or better yet exceed, the expectations you set. Believe it or not, it’s better to deliver at a consistently lower level than to perform poorly at times and superbly at others.
Kind of counterintuitive, isn’t it?
However, think about your experiences as a customer. Aren’t you happier if your expectations are low but satisfied, than if your higher expectations aren’t met?
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For a very simple example, think about getting an e-mail from me today that is written well and has no typos. Tomorrow, I send you an e-mail that’s just full of typos. What would you think?
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I might think, “What’s going on with George today? Is he sick? Is he too busy? Is he just this careless sometimes?” It raises a lot of questions.
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At the start, strive to meet expectations all the time. Then find ways to gradually improve your performance so you exceed expectations regularly. That leads to bigg success!
Have you ever dealt with a person who is very chatty and friendly one day and may seem somewhat aloof at other times?
It’s okay to be moody; we just don’t need to share it with the world! We have to find a way to control our emotions so we present a consistent temperament.
Think about Richard Simmons. He’s done pretty well for himself. He’s always dressed in the same kind of clothes, complete with the shortest of shorts. He’s wacky and upbeat. He’s always empathetic and dancing to the oldies!
You may not want to emulate Richard Simmons. We can understand. However, he has done an outstanding job of building his brand. You know what to expect and he consistently delivers.
All someone has to do is say Richard Simmons and you get a clear image in your mind of who he is and what he’s about.
That’s the lesson for all of us. Consistently – in your promotion, your performance and your persona – build your personal brand so you can live your life on your own terms. That’s bigg success!
You can share that with us by leaving a comment below, calling us at 877.988.BIGG or sending us an e-mail at bigginfo@biggsuccess.com.
Thanks so much for personally reading our post today. We brand that a good day!
Please join us next time when we share how recent bad luck and bad timing almost kept us from life on our own terms.
Until then, here’s to your bigg success!
Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00364-040209.mp3
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(Image in today's post by blary54)
By Bigg Success Staff
09-11-08
Life Skills
The difference between those who are successful and those who succeed bigg is confidence. Elite athletes and those who are peak performers in their career have high self-confidence.
Here are some of the techniques they use to be at the top of their game:
The only way to be ready to "step up" is to put in the work. When the game is on the line, the Yankees are always happy to see Derek Jeter at the plate. When the pressure is on, Derek shines. Experience, along with countless hours of practice, allows us to master our craft and perform confidently.
If we focus on what we can do, rather than what we cannot do, we can overcome self-doubt. Where is the benefit of worrying about the unknown? Winners push down feelings of doubt, by focusing what they know they can do to finish the task at hand.
If we label a defeat as a "failure", we are telling ourselves we lack ability and count ourselves out. Confident people never admit to defeat or feel defeated. They just try harder to achieve their goal next time. They look for ways to improve their effort through preparation, concentration, skill execution, or other factors.
When we play not to lose, our focus is negative and reactive. When we play to win, we aren't afraid to take chances and take control.
When we face adversity without confidence, we tend to get angry, upset, depressed, or pessimistic. When things don't go our way and we are confident, we don't get emotional, we don't give up, and we find a way to overcome the situation.
Bring more success your way, by recalling your past successes. Remember your accomplishments and that feeling of success. Remind yourself that you can do it!
Confident people recognize their accomplishments on a consistent basis. They set small achievable goals along with bigg ones. They structure success into their daily lives by setting and accomplishing meaningful, attainable goals.
Confident people reach out for help to get to where they want to be. If you want to learn how to do something, find someone who is successfully doing it and learn from them.
Confident people say the words "I can" and "I will". Their self talk is never doubting and negative, but rather instructional and motivational.
Act confident to feel confident, even if things aren't going your way. Confident people always stand up straight, walk with a bounce in their step, and keep a smile on their face. Acting confident helps you feel confident which makes you look confident.
*Improve your self-confidence by identifying your abilities and positive attributes. Complete the Finding Your Self-Confidence worksheet.
Hear today’s lesson and laugh on The Bigg Success Show
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Today’s discussion was inspired by a great post on the pitfalls of persistence, written by Michael Bailey of Mobasoft.
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When Mary-Lynn first started brought this post up, I thought she was asking me if she was persistent … or stubborn. Now I do have an opinion on that!
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I have an opinion on George, too … so we decided to keep our opinions to ourselves.
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Michael asks if there is a difference between persistence and perseverance.
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I think there is – if things are working the way that you want them to, you have to be persistent with what’s making things work to persevere. Now, if things aren’t working out the way you want them to, then you have to change your course to persevere. So you can’t be persistent in the wrong thing.
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I think it’s a matter of semantics. As a matter of fact, they are synonyms. I can respect the fine line that Mary-Lynn is drawing. But I’m going to be stubborn and stick with my original comment – they are one and the same.
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See, George just admitted that he’s stubborn! I agree that if you look it up, they are synonyms. But I equate persistence with action and perseverance with a destination.
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See how stubborn Mary-Lynn can be! And I was being persistent before. Mary-Lynn’s last comment is consistent with Seth Godin’s definition. Only he uses the word “persistence” instead of “perseverance.” He said, “Persistence isn’t using the same tactics over and over. That’s just annoying. Persistence is having the same goal over and over.”
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That’s interesting. Here’s an example – when I was in radio, I was very persistent about doing whatever I could to grow as a broadcaster.
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Some might call it stubborn.
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But I got to the point, with my job, where I knew I couldn’t persevere. I had gone as far as it could take me. So I decided to walk away and start Bigg Success with George – I can still persist, grow, and learn more things, plus I can persevere on my own terms.
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One of the definitions of persistence, straight from Merriam-Webster’s Online Dictionary, is stubbornness. If you keep running into a wall, you have to ask yourself if you’re being persistent or stubborn. Michael refers to it as “blind persistence.”
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(Image by stevefaeembra,CC 2.0)
