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Get Free Publicity for Your Business as a Radio Expert

on_air In another Bigg Success Show Expert Session, we talked with Barbara Rozgonyi from Wired PR Works. Barbara is a consultant and speaker, helping people get more media attention for their business by positioning themselves as experts. Here are some highlights from our conversation:

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georgeEvery business owner today is looking, more than ever, for ways to gain a competitive edge and stand out. Yet we’re reluctant to spend money. So if you can find a way to get publicity for your company, it’s like free advertising.

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marylynnToday, we specifically talked about getting on the radio as an expert. Barbara, you have some great strategies to become a regularly featured expert on a few high profile radio shows.

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barbaraIt’s like anything else when you’re doing communications – you have to have a topic and someone to listen to it. What I’d like to cover is how to get a topic that will get a radio station interested. What is hot? Because when you’re contacting them, you need something that will grab them and their listeners. One way to do that is to diagnose the pain. What are people really having trouble with and how can you help them? I’ve found that there are three easy ways to find out what the hot topics are. Think of yourself as a newsmaker, a trend setter, and a talk tracker.

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georgeI really like that – newsmaker, trend setter, and talk tracker – the three easy ways to get up to speed on your topic.

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barbaraYes, and once you put yourself in the place of someone else, and give yourself some authority in your own mind, it’s easier to assume that position in front of people on the radio or even in your conversations with your clients on a day-to-day basis. Let’s talk about what it means to be a newsmaker. For me, the easiest way to be a newsmaker is to follow who’s making the news. One way to do that is with Google Alerts. Google has this service where you can sign up to track what’s going on with a specific keyword. So for any topic you want, you ask Google to track it for you. Then Google e-mails you a digest of sites and blogs where conversations are going on around your topic. It might be a survey, the results of a test, press releases and blog entries. There will be a summary, too. So you can look at those and collect each one of them so you have an idea of what’s going on right now.

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marylynnThis is how you begin to be the expert who knows what’s going on. You can use Google to get all of these notes and have your finger on the pulse of whatever your specialty is.

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barbaraExactly. That makes you really attractive to a radio show host or even media in general over time.

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marylynn
So, Barbara, now that you’re a newsmaker, how do you find receptive radio stations?

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barbaraThere is a site, Radio-Locator. If you go there, you can type in your zip code or your city and it will give you all the radio stations within the radius that you select. So that would be a good place to start.

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Visit Barbara’s web site, Wired PR Works where she has 500 articles on marketing and public relations. The articles are free and she’ll tell you more about getting free advertising!

In the Expert Session, Barbara shared so much more. She gives a tutorial on setting up Google Alerts, tips on alerts you might want to set up and an example of how to do it. Even better, she doesn’t use “techie talk!”

She also talks about:

  • how to be a trend setter
  • how to tap into the virtual water cooler to listen in on conversations about your industry
  • what you need to promote yourself to radio stations
  • the most important words to tell a radio host that guarantees you'll get more calls
  • what you should have in your promotional package
  • and much, much more in four tracks of about ten minutes each

The Expert Session is available as a digital download for purchase. Click here for The Bigg Success Show Expert Session with Barbara.

Thank you so much for reading our post today. We’ve all heard of “child’s play.” Check in next time when we discuss child’s work. Until then, here’s to your bigg success!

Subscribe to The Bigg Success Show in iTunes. 

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00269-112008.mp3

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Your Emotions and Your Money

expert-session_joan We’ve all witnessed the ups and downs of the stock market. Recently, it seems there have been more “downs” than “ups.” There are a number of ways to respond. We’ve heard from many people that they’re afraid to open their quarterly statements.

In another Bigg Success Show Expert Session, we talked with Joan Sotkin. Joan is the creator of the popular web site Prosperity Place and the author of the award-winning book, Build Your Money Muscles. Joan has been helping people understand and improve their relationship with money for over 25 years.

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5 Feelings People Associate with Money

Joan has an interesting take on money. She says that the emotions you bring to your money – those underlying feelings you have – greatly impact how you manage your money.

During our Expert Session, Joan told us about the five major feelings that people associate with their money: 

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joanWhat you bring to your numbers is based on who you are – how you think, what you believe, and how you feel. In my book, I identify the five major feelings that people act out through their money – anger, shame, deprivation, a sense of being trapped, and a sense of aloneness. One of the main feelings people act out with their money is their sense of aloneness. “I can’t run out of money; I can only run out of people, because money is always attached to people. So if I owe you money, you won’t forget about me.”

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We found this very interesting. Owing someone money may enter our minds as a good thing, because it means we have a relationship.

Another thing we like about the Expert Session is Joan goes into the feelings about retirement plans. She digs in deeper to explore feelings of anger and fear.  

Why more money may bring more struggles

A lot of people find that the more money they make, the more difficulties they have. Why is this? Here’s what Joan says:

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joanThere are nine exercises in my book. I start with turning the toilet paper around in a new direction so you can get used to changing. People have to adapt to the process of change because it’s very uncomfortable. When you change, you go through a period of disorientation. When you move from one house to another house you want to be in, stupid things happen. You don’t where anything is. You lose your keys or your wallet. You bump into walls. I call those the “moving stupids.” When you start changing how you “be” in the world – when you start responding differently to things – your life is going to change. That gets uncomfortable. I spoke to someone the other day who said, “I’m just at that place again. Every time I start making more money, something happens and I get back to the same old point again.” Because you have to learn how to deal with more money. It feels different. It’s amazing how much feeling comes with money — $10,000 feels different than $1,000. It’s that disorientation of change that makes people give up what they’re doing and go back to their old ways of doing things.

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Even before this financial turmoil we’re going through kicked in, we read that there is the psychological profession is experiencing growth helping people understand the psychology behind their money decisions. We applaud Joan for being ahead of her time, because she’s been looking at this for years!

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We dig even deeper in our Bigg Success Show Expert Session
called
Finding Peace in Financial Chaos.

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In addition to what we’ve already discussed, Joan talks about how your financial identity and the vocabulary you use affect your results. You’ll also learn how to connect to your feelings so you manage your money better. And there’s so much more in the forty minute discussion in one easy-to-download track!

Next time, we’ll talk about time vampires. Until then, here’s to your bigg success!

 

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00251-102708.mp3

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The Bigg Success Show Expert Sessions – Finding Peace in Financial Chaos

expert session_finding peace

Featuring: Joan Sotkin, author of Build Your Money Muscles

Joan shares insight on how to stop letting emotions get in the way of prosperity…no matter what shape the market is in!

In This Session:

*Why your definition of prosperity may need refinement

*Lessons to takeaway from a volatile market

*How your financial identity affects your results

*Understand the emotions behind losing money

*Learn the five major feelings associated with money

*How the vocabulary you use affects your results

*How to connect to your feelings to better manage money

*Why we struggle when we have more money

About the Hosts:
George Krueger & Mary-Lynn Foster are co-hosts of The Bigg Success Show,
a daily 5-minute lesson & laugh on personal and professional development.

About the Expert:
Joan Sotkin knows how to create prosperity—from the inside out. After years
of struggling financially, Joan found her calling at age sixty when her web
site ProsperityPlace.com became an internet sensation. Her dynamic
personality and holistic approach to achieving wealth have made her a
sought-after prosperity guide, speaker, and workshop leader. Her thirty years
of research into the connection between emotions and money blazes a
pathway to prosperity through personal growth rather than quick fixes.
Find her online at prosperityplace.com.

Approximately 45-minutes of expert advice.

For a $10 digital download of this expert session please use:
 

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The Bigg Success Show Expert Sessions – Engaging Your Employees

Expert Session - Engaging Employees

Featuring: Karen Evenson & Larry Kammien of Leadership & Organization Solutions, LLC

Get expert advice on "The 3 R's of Employee Engagement"


In This Session:

*The 3 levels of measurement for employee engagement

*How to engage people before you hire them

*How to motivate across generational lines

*2 important questions to ask your employees

*Reward programs to help you meet your goals without busting your budget

*What thousands of employees have told Karen and Larry that you need to know

*The most powerful motivator in recognition

*All this great information in under 20 minutes of your time


About the Hosts:

George Krueger & Mary-Lynn Foster are co-hosts of The Bigg Success Show,
a daily 5-minute lesson & laugh on personal and professional development.

About the Experts:
Larry and Karen have merged their talents to form Leadership & Organization Solutions, LLC. The partnership leverages their combined 50 years of comprehensive corporate and small business experience. LOS focuses on leadership and organization development through management consulting and strategic planning, designing and administering HR instruments including employee surveys, conducting customer satisfaction surveys, giving motivational speeches, as well as designing, developing and delivering corporate training materials. Find them online at betterlos.com.

Approximately 30-minutes of expert advice.

For an $8 digital download of this expert session please use:

Add to Cart

View Cart

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Get Free Publicity for Your Business

expert sessions-free publicity

Featuring: Barbara Rozgonyi, Founder, CoryWest Media, LLC

Public Relations specialist Barbara Rozgonyi will teach you how to get on high profile radio shows as an expert in your industry.

In This Session:

*How to become an expert in your field

*How to be featured regularly on high profile radio shows

*3 ways to find hot topics

*How to use Google Alerts to track news, trends and talk

*What you need to promote yourself to radio stations

*Strategies to partner with radio stations

*The most important words you can say to a radio show host

*What you need to have in your promotional package

About the Hosts:
George Krueger & Mary-Lynn Foster are co-hosts of The Bigg Success Show,
a daily 5-minute lesson & laugh on personal and professional development.

About the Expert:

Barbara is the founder of CoreyWest Media, LLC, and the conversation
host at Wired PR Works. She helps companies manage their image, promote
their products, and tell their story. Barbara offers strategic marketing and
PR consulting services, speaks to groups, talks to the media, and publishes
information products. You’ll find almost 500 free marketing and PR articles
on her web site at wiredprworks.com.

We’re sorry, this digital download is currently unavailable. Please email us at: bigginfo@biggsuccess.com to let know you are interested in this product, and we’ll make sure you can get it.

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