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Brandwidth by Kipper McGee Book Cover

Build Brandwidth in a New Media World

Brandwidth by Kipper McGee Book Cover
Hear Kipper McGee talk share Brandwidth lessons with George & Mary-Lynn on The BIGG Success Show podcast. Click play

On The BIGG Success Show today, we were thrilled to be joined by Kipper McGee. Kipper is a legendary radio broadcaster who managed and programmed some of America’s most famous stations. Now he consults with Fortune 500 companies, internet startups, and broadcast entities.

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Why Nice Guys Finish First

Nice Guys Finish First - Doug Sandler - BIGG SuccessThe author of Nice Guys Finish First, Doug Sandler shares his Nice Guy System and more in this BIGG Success Show podcast interview. Click PLAY to listen.

We had the great pleasure to speak with Doug Sandler (aka Mr. Nice Guy) on The BIGG Success Show today. Doug is an entrepreneur, speaker, Huffington Post writer, podcaster, and author of the Amazon best-selling book, Nice Guys Finish First.

Here’s what we talked about:

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Bob Proctor The ABCs of Success - on BIGG Success

Bob Proctor on The ABCs of Success

Bob Proctor The ABCs of Success - on BIGG Success

Listen to Bob Proctor talk with George & Mary-Lynn about his new book – a culmination of the things he’s studied and learned over the past 55 years that have helped him succeed BIGG, and can help you do the same. Click PLAY.

You’ve seen him in The Secret. You watched him on Larry King Live, Ellen DeGeneres, ABC Nightline and more. We were honored to chat with Bob Proctor on The BIGG Success Show today.

Bob’s one of the pioneers of personal development, a leading authority on the Law of Attraction, and America’s Prosperity Teacher.

He joined us to talk about his wonderful new book, The ABCs of Success, where he goes from A to Z in talking about 67 success factors. Here’s what we talked about:

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Work Out Anytime Anywhere

Work Out Anytime Anywhere

Work Out Anytime Anywhere

Work out anytime, anywhere thanks to this entrepreneur’s BIGG idea. Click PLAY to hear George & Mary-Lynn talk with Shay de Silva on The BIGG Success Show Podcast (Duration 7:22)

Shay de Silva is a Certified Personal Trainer and Fitness Nutrition Specialist. A few years ago, when she couldn’t find a workout program that fit her busy lifestyle, she decided to make her own! Shay turned her passion for creating fun and effective workouts into Fast Fitness To Go – a company that gives everyone the freedom to have an amazing workout anytime, anywhere.

George and I are always so inspired by people who take their passion and turn it into a business, and one of the best places to look is problems you have of your own

G – Shea tell us about the problems you solved with fast fitness to go

S – I had been working as a consultant for a few years and I was traveling a lot. I was jet-lagged I was in hotel rooms I was in meetings all day. In the past I relied on my morning work out to keep me calm and focused, but now things are starting to fall apart I was tired cranky, and I was gaining weight and I didn’t know what to do. So I Googled and checked YouTube looking for a workout plan and some things seemed to work for a day or two but nothing really seemed to work with my schedule.

After struggling with that for a couple of years I just couldn’t take anymore so I got certified as a personal trainer and I made a work out for myself that I could use while I was traveling. Then I started sharing my workouts with other people and it started growing from there and that’s really how I got started.

How to Find Time to Work Out Anytime Anywhere

M – It seems like were pulled in so many directions every day these days it’s hard to have a scheduled set time to work out how do you overcome that?

S – You don’t need to. I used to think that I had to be at the gym for an hour every day. And when that didn’t work anymore I stopped doing anything altogether. so I think getting out of that mindset of “all or nothing” is key.

G – Sinstead of focusing on routine you focus on getting some activity in for the day.

S – Exactly. And that’s especially important when you’re growing your own business. You have meetings to schedule, your trying to meet other people’s schedules as we’ll – so it’s especially important for people who don’t have a normal 9-to-5 routine.

Work Out Anytime Anywhere for BIGG Benefits

G – Are there actually benefits to fitness for business in itself?

S – According to studies, people who exercise regularly earn more money. The study I saw said 9% more. That’s a pretty big chunk of change for your average business!

G – We often think: I need to get that proposal out, or I need to call that client so that I can make more money instead of exercising. But what you’re saying is taking time to exercise can actually help us make more money!

S – Yes plus some of your best creative ideas will come while you’re engaging in physical activity – maybe that problem that you haven’t been able to solve comes to you. There’s just something about moving your body that seems to help other parts of the brain as well.

The Workout Anytime Anywhere Mindset

M – It’s hard to get yourself to stop working to go exercise. So how do you get yourself past that mental block?

S – That happens to everyone even me. The other day when I didn’t feel like exercising I just turned on one of my favorite songs and just started dancing so that I started moving and then after five minutes I was able to do something else, and so on. And one of my favorite tips for people who haven’t worked out in a while is to print out a calendar and keep track. Give yourself a star every time you do some form of physical activity and use that as a motivator.

In our extended interview with Shay, find out how she’s using technology to turn what is commonly thought of as an “in-person” service into one that’s provided online. You never know, it just might spark an idea for a service you offer! Get free Entreprenurturing now!

BIGG thanks to Shay for talking with us!  Find her at Fast Fitness to Go.

*BIGG Success is a proud affiliate of Fast Fitness to Go. We highly recommend Shay’s services.

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00893-031714.mp3

Video Content-Douglas E Welch-thumb

Creating Video Content: Overcoming Objections

Video Content-Douglas E Welch

Video content has become an important tool for reaching a wider audience, yet most professionals and small business people don’t use this form of media. Today, we’ll take on some of the biggest objections for not doing it with new media guru, Douglas Welch. Click PLAY to listen to the podcast, or just read below.

Douglas is the writer and producer of the podcasts: Career Opportunities, A Gardener’s Notebook, TechnologyIQ and Careers in New Media. He also has a very engaging channel on all of those subjects on Youtube. He has a passion for teaching people how to use new media to market and build their brand.

Let’s take on the biggest objections to adding video content to marketing and branding strategies.

Objection 1: I blog, I don’t need to do video content too.

[Douglas] The printed word can be instant and emotional. When you add audio you get even more intimate with the story. Finally, with video, you are at the most intimate level of interaction with your audience. They can see you, hear you and enjoy your story. So adding video was a natural progression. And When you add in the concept of live streaming with live interaction with your audience, that is becoming a tremendous step above the pre-recorded stuff we’re used to consuming.

Objection 2: I’m too busy, plus most of my client base isn’t even on Google Plus or Youtube, so I shouldn’t bother with video content.

[Douglas] Google Hangouts makes it so easy. Once you get your technology set up, it’s a 1 button enterprise. So there’s no excuse to not use these new tools to find new customers and reach out to a younger generation (though I know plenty “older” people using the technology too). I think it’s so straight forward that even the person still using a VCR can get how to use it.

Objection 3: I don’t have anything interesting enough to talk about for creating video content.

I am always answering that question for people. We all have tons of stuff to talk about. I push small business people to think about what questions do they answer on a daily basis? That is the source of the material for their social media, blogging, video, podcast, whatever. You’re answering those questions anyway for your clients, why not answer them for a wider audience? This allows you to teach people how to work with you. For example, a small PR agency should teach people how to work with a small PR agency: what does a PR agency do for you, how do you work with them, etc. By sharing how you work with people, they’ll think of you when they need your services.

Objection 4: It needs to look perfect and I don’t have the time to learn how to make it look that way.

[Douglas] I’m very big on helping people get over their feeling of needing perfection in their videos. Perfection is something to strive for, but the fact is, it’s much more important that you do something than it look perfect. Your videos should always be more about the value of the information you’re sharing, rather than worrying too much about the presentation.

No more excuses! Douglas has inspired us to add more video content to our mix, so be on the lookout for that. We’ll keep you posted here on BIGG Success. Do you have any thoughts to share or questions for Douglas? Leave a comment below.

When it comes to Douglas, this is just the tip of his knowledge iceberg! Click here to visit his website.

**We also have an extended interview with Douglas for free members of our Entreprenurturing Center™, join free to access it. In that interview:

  • Learn about the app Douglas uses to instantly upload to Youtube while on the go
  • Find out what video Douglas created that’s received 43,000 views
  • He shares the one important rule about Youtube that he’s learned from Video gamers
  • How to find time to add video content to your mix
  • Simple tech tips for beginners
  • The best way to always have content available to share.

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00891-013014.mp3