Connie Burke from GMC hands over the keys to a new Terrain to Mark Horvath
We recently attended SOBCon 2011 – a conference for people with businesses like ours. The organizers, Liz Strauss and Terry Starbucker, are two of the most amazing people you could ever hope to meet.
They manage to put together an exceptional experience every year. There’s the term…
Experience
Listen to George & Mary-Lynn share this experience on The BIGG Success Show podcast. Click the player to listen
Many small business owners forget they’re in the business of delivering experiences. You don’t sell products or services; you sell experiences. You deliver those experiences through your products and services.
An unforgettable experience
We experienced something at SOBCon this year that we didn’t think we would ever experience first-hand. Before we get into that, a little history:
By now, we all know Ted Williams – the homeless man with the golden voice. His video went viral in hours.
The media jumped all over him. Within days, he was on The Today Show. Within a week, he had appeared on The Early Show, Jimmy Fallon, Dr. Phil and Entertainment Tonight. He had job offers from MSNBC, the Cleveland Cavaliers and Kraft. It was even reported that Jack Nicholson had personally called offering a role in an upcoming movie.
Unfortunately, personal issues rose to the surface just as quickly. Ted’s star burned bright. But it fell as quickly as it came to light.
We hope we see him in the spotlight again – when he’s ready for it.
Fame and fortune should be by-products Many people believe that fame and fortune are the answer. They aren’t. They may be a by-product of BIGG success. However, they won’t – in and of themselves – lead to fulfillment.
They aren’t the end, either. In fact, many studies have shown they’re barely the means for achieving happiness. Fame and fortune are goals that are empty.
What would you do with your fame and fortune? When you know the answer to that question, you’re a step closer to being ready for it.
Natural talent is a small part of the equation Ted definitely has a talent. He was discovered with a sign that said, “I have a God-given gift of voice.”
But he was only partially right. He received training years ago. It takes hard work. It takes time. It takes hard work over time to become proficient.
But it takes more than that. Ted says drugs and alcohol ruined his career, his life. He’s not alone. Drugs and alcohol keep many people from reaching BIGG success.
Have you discovered your gift? Are you investing time to master it?
BIGG success comes for a price BIGG success is life on your own terms. There’s a principle of negotiation – you get to set the price or the terms, but not both. That is, unless you’re negotiating with a fool. And BIGG success is no fool!
If you set the terms for your life, BIGG success sets the price. You have to be prepared to pay it or you’ll never reach BIGG success.
As a society, we seem to have bought into the fallacy of instant success. Kids dream of being stars. Adults play the lottery while dreaming of how they would spend the money. Yet most people who win the lottery end up in worse financial shape within years.
We think shows like American Idol demonstrate instant success. But they don’t – do you ever see a contestant who gets deep into the competition without years of training?
The internet does occasionally produce instant stars – like it did with Ted. Unfortunately, as has been demonstrated in this case, BIGG success demands a price even if you are an instant success.
And the price is usually a lot higher when fame and fortune come quickly. So if you’re struggling to reach BIGG success, count yourself lucky!
Cinderella stories usually turn out much better in the movies than they do in real life. Prepare, prepare, prepare … so you’re ready for BIGG success!
Just a note: If your heart goes out to people like Ted, check out Invisible People. Mark Horvath is doing some BIGG things bringing light to the plight of our nation’s homeless people.
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To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
By now, we all know