A box of french fries with the title How Ray Kroc Made a Fortune from McDonalds

How Ray Kroc Made a Fortune from McDonald’s

A box of french fries with the title How Ray Kroc Made a Fortune from McDonalds

Ray Kroc made a fortune on someone else’s idea. Even then, he had to overcome many obstacles, over a number of years, to find BIGG success.

We get informed and inspired by BIGG success stories. On The BIGG Success Show, we share one of our favorites. Below, you’ll find a summary of that story. Click the player to listen to the full story.

Ray Kroc is one of the most legendary entrepreneurs in history. He built McDonald’s into one of the world’s most iconic brands. But his destiny was anything but certain. And he was no young superstar. His success came slowly.

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What Makes a Career Honorable?

career stepsIt was 3 o’clock in the morning. An Assistant Manager at a McDonald’s, a seven-year veteran, was running the shift.

The dining room had closed, but the drive-thru was still open. She noticed a man standing at the drive-thru window. He asked to use the bathroom.

She paused for a second, because company policy states that no customers are allowed in after closing. Then she recognized the man – it was Adrian Peterson, star running back of the Minnesota Vikings.

She let him in. When her boss found out about the incident, she was fired.

She said, “I never thought in a million years that that decision was going to cost me my career.” The good news is that, after a public outcry, she was rehired.  Source of this story: The Consumerist




Who are they to say?
The reason we’re talking about this today is because of some of the comments people made about her quote.

The general theme goes like this:
What career?
Working at McDonald’s (or any other restaurant … or in retail … or any number of other occupations) isn’t a career.

And here’s our response:
Says who?
Who determines which careers are honorable and which aren’t?
What criteria are used to make these judgments?

This woman had worked for the same company for seven years. We don’t know this, but this may have been her first job. She may have performed well and got promoted to management.

As we said, we don’t know … but neither do the people who have made comments denigrating her career.

If it makes her happy, if she feels fulfilled by the work, who are “they” to say it’s not honorable?

BIGG success is life on your own terms. One of the five elements of BIGG success is work.

What makes the work you do honorable?

If you love what you do, give it your all. Even if you’re not passionate about what you’re doing right now, even if your current job is a stepping stone, enjoy it and put everything you have into it while you’re at work.

We’ll close with a quote by Dr. Martin Luther King. A BIGG thanks to our friend, Jim Bouchard, who shared this quote on a recent post on his blog:

“No work is insignificant. If a man is called a street sweeper, he should sweep streets even as Michelangelo painted, or Beethoven composed music, or Shakespeare wrote poetry. He should sweep streets so well that all the host of heaven and earth will pause to say, ‘Here lived a great street sweeper who did his job well.”

Direct link to The Bigg Success Show audio file | podcast:

(Image in today’s post by srbichara)

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Customer Disservice: Policies That Repel Customers

We've been thinking about customer service lately, inspired by a trip and a book.


I was in Chicago recently and I had to use the restroom. I saw this little hot dog place. I thought that I could grab a dog for lunch and use their bathroom. As I approached the door, I saw a sign. The sign said, “No Public Restrooms.” So I stopped, looked around, and noticed a McDonald’s down the street. So I went to McDonald’s.


I could see a business limiting the use of their facilities to patrons, because some people will just use the bathroom and leave. But to not even let your customers use it … that seems a little extreme to me.


I learned this lesson the hard way. One of my earliest businesses was a Ben Franklin store – the old “five and dime.” We didn’t let the public use our bathrooms. There was one particular day every year when the town held a huge community sale. We got tons of traffic on that day, many needing to use the bathroom. People would come in and walk out because we said, “No”. Why wouldn’t they? We hadn’t served their immediate need. So we changed our policy – and most people who used the restroom did buy something.


This makes me think of the book, Our Toilets are Not for Customers by Floyd Coates. He tells the story about shopping for light fixtures. His house had been severely damaged by a tornado. He had to buy lights for his new house, so he went to a lighting store. He was about half done with his list – having already selected about $2,000 worth of merchandise – when he got the call of nature. He asked a clerk where their bathroom was. She said, “Our toilets are not for customers.” She went on, “There’s a place a couple of blocks down the street.” So he left … and he didn’t return – they didn’t get a dime out of him.


One of my professors, who became one of my mentors, said that most policies are created for 3% of the people – the exceptions – rather than the 97% who are responsible for the success of the business.


The #1 … and #2 … ways businesses flush money down the toilet

#1 – Create policies for 3% of their customers
The hot dog place in Chicago is the perfect example of this. Would more than 3% of the people who walk through the restaurant’s doors do their business without doing business with the restaurant? Yet all of their customers are affected by this policy.

#2 – Create policies for 3% of their employees
The renegades, you might call this 3% of employees. But the other 97% suffer for it. This results in lower morale among all the employees – especially the ones who did nothing wrong. Lower morale leads to lower productivity.

What’s that sound? Oh, that’s the sound of money getting flushed down the toilet!

This 3% rule is a good thing to think about before making any policy decision that affects customers or employees.

We’ve given one example, but there are so many more. What have you seen – as a customer or an employee? How do businesses flush money down the toilet?



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(Image by Leo Reynolds, CC 2.0)