Posts

Social Media and a Massage Microsoft BIGG Success BIGG Studio

Social Media and a Massage with a Message

Social Media and a Massage Microsoft BIGG Success BIGG Studio

BIGG Success (through our sister company BIGG Studio) helped Microsoft with a cool project. They wanted to promote one of their internal learning platforms to their employees.

We created a series of podcasts their people could listen to while they got a massage. We thank Paolo Tosolini for getting us involved.

He posted a video demonstrating how the social media massage worked. Paolo is incredibly innovative so we were thrilled to be part of his BIGG idea.

Hear George & Mary-Lynn discuss this post on the BIGG Success Show podcast (and get a taste of what the social media massage sounded like)

>We’re also delighted to say the social media massage was recently featured by Andy Sernovitz, author of the great book Word of Mouth Marketing, on his blog that highlights “unusually useful ideas for smart marketers.”

This is a great way to get your message to a target market – internally or externally. Potential locations range from your lunch room to your trade show booth.

The biggest challenge for us was learning how to get the tone right. You obviously want to enhance the mood. It means keeping it relaxing without sounding cheesy while getting the message across.

It’s a great marketing tool – there’s the instantly recognizable benefit to the person getting the massage. And you get to deliver a message to them completely free of all clutter.

If you have an idea where audio would enhance your message, maybe we can help. Contact us at bigginfo@biggsuccess.com.

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00701-052411.mp3

BIGG Success Logo boxed

Step 4-Find Abundance in a World of Scarcity

abundanceBad news is the news. We hear a lot about the scarcity. We don’t hear so much about the abundance.

That’s why we’re talking about steps you can take to live abundantly. We’re ready for Step 4:

___

___

Eliminate "zero-sum" thinking

One of the reasons we don't feel more abundance is because we've bought into the mindset that everything is a zero-sum game. Somebody has to lose in order for anybody to win.

Hollywood says so.

Our media tells us that it's the case.

Politicians don’t get it.

Successful entrepreneurs get it.

Bigg success is life on your own terms. Implicit in that definition is that you are the entrepreneur of your life.

You own it. You are in charge. There’s something successful entrepreneurs understand that many people – including the elite in our society – just don’t get.

Entrepreneurs know that they win second.

In order for them to win, at least some portion of society must win first. They create fortunes because they understand that there are very few zero-sum games in the world.

Think about it. In most cases, we do business with people because it's mutually beneficial. If it weren't, we would stop doing business together.

So if we take the "zero-sum" attitude, we won't create value. If one party has to lose so the other party can win, nothing is added to society.

Bill Gates got it. He became the richest person in the world because a large number of people felt that Microsoft’s products made their lives and / or their businesses better.

Some argue about his contribution. That will be true of your contribution as well. You will face critics if you do anything of any significance.

But you won’t care.

You will let the market vote. You will know that you have helped people win because they will vote with their dollars. They choose to work with you because you make their lives better in some way.

Warren Buffett got it. Like Bill Gates, he has ascended to the top of the list of the richest people in the world. He did it by delivering returns to his investors that they couldn’t achieve on their own.

To live abundantly, we must first discard the zero-sum game mentality. 

___

Get the tips and tools you need to be a BIGG success.
Subscribe to the Bigg Success Weekly – it’s FREE!

___

Create wealth by creating value

The best way to do that is one relationship at a time. We must adopt a win / win attitude in every relationship we have. When we do that we create value.

The value of any relationship is the emotional goodwill you have created in that relationship. The sum of the value of all of your relationships is the value of your network.

Now and in the foreseeable future, the greatest wealth will be created by people with the best networks. Create value – and therefore abundance – for other people and you'll find abundance in your own life.

Now, please understand that it doesn't happen instantly. In the economy of a previous generation, you had to plant in the spring if you wanted to harvest in the fall. It may take days, weeks, months, or even years for you to see the result.

However, if all you see when you look at people is dollar signs, you won't harvest the opportunities presented in the years ahead. You won't create wealth. You won't feel abundance.

Put other people first. Look for a win for them with all the fervor you look for a win for you. That’s a mindset that leads to bigg success.

We’re thrilled that you checked in with us today. Thanks so much.

Please join us next time as we wrap up this series on abundance. Until then, here’s to your bigg success!

 

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00507-102109.mp3

Related posts

Step 1-Find Abundance in a World of Scarcity

Step 2-Find Abundance in a World of Scarcity

Step 3-Find Abundance in a World of Scarcity

BIGG Success Logo boxed

Is Your Project Worth Your Money?

money If you’re like most bigg goal-getters, you have a lot of ideas. But how do you know which ones you should invest in? That’s what we want to talk about today – project selection.

___

___

This process can be used for so many things. You could use it to decide if you should start a business. It would help figure out if you should expand your existing business. You could even use it to determine if it’s worth going back and getting more education.

To get started, you’ll need to make some projections, using assumptions, about the expected income and expenses of your project. The process itself is a science but the assumptions are definitely an art. It requires that you use your own judgment and the only way to learn how to do it is by doing it.

So let’s look at the two most common ways to determine if a project is worth doing.

Payback period

As its name implies, this method simply looks at how quickly you get your investment back. So if you invest $100 now and earn $25 the first year and $75 the second year, you have a two-year payback.

Payback is commonly used because it’s so simple. But think about it … it ignores all the money you could make after the payback period. And that can really skew your investing decisions. You choose projects that return your investment quickly and neglect projects that may offer greater potential but more patience. 

___

Get the tips and tools you need to be a BIGG success.
Subscribe to the Bigg Success Weekly – it’s FREE!

___

Discounted cash flow (DCF)

Fortunately, there is a better way to calculate the worth of a project. With this method, you explicitly recognize that a dollar today is worth more than a dollar tomorrow. However, a dollar tomorrow is still worth something which isn’t recognized by the payback method.

It’s called discounted cash flow because we look at all of our expected cash flows and determine how much they’re worth right now by discounting them back to today. That is called the “net present value” (NPV).

Calculating the NPV is a four step process:

  • Determine how much you will invest by year.
    Usually most of your investment in a new project is made upfront (and probably in the first year). But if your project requires that you make an investment over a few years, you’ll want to account for that.
  • Estimate how much income this project will generate by year.
    Obviously, you don’t want to take on a project if it doesn’t increase your income. So look at how much you think you will make with this project and compare that to how much you think you plan to make without it. That’s your increased income from the project.
  • Decide upon your opportunity cost.
    Here’s where it gets a little tricky. Consider where you could invest your money if you didn’t invest it in this project. Weigh in how certain you are about your projections.
    For example, if you determined your project was no more risky than investing in Certificates of Deposit at a FDIC-insured bank, you could use the interest paid on those accounts as your opportunity cost.

Most projects aren’t that certain so your rate will usually be higher than that. Just remember – the less certain you are about your incremental income, the higher your opportunity cost.

  • Run the numbers in Microsoft Excel (or your favorite spreadsheet program) using the formula:

NPV formula

Example – Should I get certified?

We’ll offer an example so you can see this concept in action. Let’s say you want to go back to school to get certified. It costs $2,000 for the certification program. You expect to make an additional $2,000 a year if you do it. You plan to retire in three years so the increased income won’t benefit you for too long. You’ve looked at other opportunities and determined that you need to earn at least 6% on your money.

We see that your payback period is one year. That’s how long it will take to pay you back the money you invested.

Using DCF, your NPV is $3,157 as shown in this screenshot from Microsoft Excel:

Microsoft Excel set up screen shot

To get that, use Excel’s “Insert Function” command:

Microsoft Excel insert formula command screen shot

With DCF, the rule is: If NPV > $0, then invest in the project. After all, your expected return exceeds your expected cost. So in this case, your NPV is over $3,000. Therefore, you should go for it! 

If you want to know what your annual return is, just change the opportunity cost field in your spreadsheet until your NPV equals $0. In this case, your annual return is 83% over the life of the project.

In general, pick the projects with the highest NPV until you run out of money to invest. However, there is one important variable we failed to account for in this calculation – your time. We’ll discuss that tomorrow.

Thanks so much for stopping in to read our post today. Until next time, here’s to your bigg success!

 

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00321-020209.mp3

Related posts

Is Your Project Worth Your Time?

A Better Way to Pay Off Your Mortgage Early

(Image in today's post by monetary 3D 2)

Pages

BIGG Success Logo boxed

Collective Wisdom

By Bigg Success Staff
08-07-08

Career Builders

pm411_logo One great way to build team spirit is to get everyone involved in sharing their knowledge. We’re familiar with user-generated content, in the form of wikis and comments. Why not create an e-mail newsletter that allows anyone on your team to contribute?

Daniel Hintzhsche, a Technical Editor in Microsoft’s Office User Assistance group, had such an idea. He writes about how he started his department’s internal newsletter.

It’s a great post, ripe with tips on how a newsletter could help your organization, how to get newsletter started, tools you can use to create and distribute your newsletter, and how to encourage contributions.

Just be careful – Daniel suggested this idea and now he is Editor-in-Chief. Now that’s taking one for the team!

Hear today’s lesson and laugh on The Bigg Success Show.

Subscribe to the Bigg Success feed

BIGG Success Logo boxed

Cozi Calendar

By Bigg Success Staff
12-20-07 

Leading Edge Application

cozi_calendar_screenshot

Cozi Calendar

We love applications that save you time, and this one is perfect for the busy professional with a family. Cozi Calendar is a calendar and so much more.

The easy set-up allows you to assign each family member with their own tab color. You can even message everyone in the family from a computer, a PDA, or a mobile phone. Other features include the ability to put your shopping list online, sync up with Outlook, and personalize your calendar page with family pictures.

Cozi was created by a group of Microsoft veterans with a vision of creating technology that would address the needs of the busy family. We think they’ve done an outstanding job!

Hear today's lesson and laugh on The Bigg Success Show. 

More Leading – Edge Applications

Kindle

Qipit

Hassle Me

nCleaner