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image of hand holding a light bulb with blog title: 9 Steps to Find Your Business Idea

9 Steps to Find Your Business Idea

image of hand holding a light bulb with blog title: 9 Steps to Find Your Business Idea

Sometimes good ideas are born bad. Today, we’ll share steps from a renowned consultant, that you can use to find your business idea.

Click the player to listen to this episode of The BIGG Success Show Podcast. Below is a summary of our discussion.

Cavas Gobhai has consulted with some of the world’s largest companies. He helps them implement ideas. Over the years, he has noticed something about business ideas that succeed BIGG. Here’s a quote from The Wall Street Journal:

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How to Weather Financial Climate Change

weather_a_stormBigg success is life on your own terms. There are five elements of bigg success – money, time, growth, work and play. Today we’ll focus on money.

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We hear a lot about climate change and its implications. It occurred to us that financial markets change much like the weather.

So here are 4 tips for weathering financial climate change:

Asset prices heat up and cool down

Stock prices skyrocket. Then they fall.

Real estate prices rise. Then the bubble bursts.

Nothing goes up linearly. Yet most of our projections do. Plan for all weather – diversify.

You won’t create much wealth without taking some risk. But you can manage that risk by investing across asset classes (e.g. stocks, bonds) and within asset classes (large cap, mid-cap and small cap stocks).

Price movements can be extreme

Experts are predicting more volatility in the years ahead. We don’t mind it when prices are rising quickly. But we have to be prepared for the other side as well.

Very, very few people successfully time the market period after period. So it’s important to move your money to less risky assets as you near the date when you’ll need it. If you’ll need it in less than ten years, you may want to look at shifting money to something less risky.

As we always say, talk with your financial planner about your specific situation to determine your best move.

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Watch your emissions

By emissions, we mean money out the door. In our businesses and in our personal lives, it’s much easier to spend less than to make more.

When you’re getting ready to spend it, think about how many hours you have to work to earn the money in the first place. If you really want an accurate picture, do this on an after-tax basis.

Make the green house effect work for you

When you’re buying a house, ask some important questions. Do you really need that extra room? How often will you use it?

You may decide to buy a smaller house and invest the “green” to further diversify your portfolio and increase your returns.

Also, invest your “green” in energy efficiency. Improving the efficiency of your home pays you back month after month by lowering your utility bills. You can’t say that about most outlays.

Take these four tips and go green to build a sustainable future for yourself. That’s bigg success!

How are you weathering financial climate change?
Share that with us by leaving a comment, e-mailing us at bigginfo@biggsuccess.com or leaving a voice mail at 877.988.BIGG(2444).

Thank you much for visiting us today. Next time, we’ll discuss a positively fantastic way to improve your bottom line. Please join us. Until then, here’s to your bigg success!

 

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00496-100709.mp3

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A Technique to Cut Costs

spendingHere’s a concept that business owners often struggle to really understand: Every penny you spend is an investment.

We’re used to seeing investments show up on our Balance Sheet. We buy a new computer and we see it added there.

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When we spend money on advertising or office supplies, it shows up on our Income Statement rather than our Balance Sheet.

But we’re still spending money. It’s an investment for the purpose of increasing our sales.

The financial statement on which it shows up on is based on accounting rules. We have to understand that we are spending the money with the purpose of increasing sales.

Interdependence of business and personal finances

While we say business owners, this concept applies to our personal finances as well.

As a business owner, particularly a business owner who owns 100% of your firm, your business finances and personal finances are completely linked.

Not in a legal sense – you’ll want to talk with your attorney to select the right entity for your company – but in a philosophical sense.

Your business has to do well or it will affect your personal finances. We all get that.

What a lot of people forget is that their standard of living may affect their business. If you spend too much personally, you put more of a burden on your business to produce more income for you to take out of the business. It can really add to the pressure, particularly for a start-up business.

In our personal lives, every penny we spend should add to our happiness. If it doesn’t, it’s not a worthwhile expenditure.

Start from scratch

There’s a technique that helps you decide if the returns you’re getting are sufficient. It’s called zero-based budgeting.

For every line item on your Income Statement, you assume you don’t need to spend any money. Then you add to it for the outlays you determine will give you the return you desire.

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georgeI do this in my businesses every three years. Costs can creep in. You commit to this service or that program. It all adds up. Instead of doing it all every three years, you may pick a few line items every year for review. Just make sure you cycle through all of them every few years or so.

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marylynnLet’s take an example that applies to our businesses and our personal lives – our cell phone. I might ask myself: Do I need the package I currently have or could I cut back? Do I need unlimited texting?

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You’ll also consider alternatives. If you weren’t spending this amount of money on your cell phone, what might you spend it on? You might find you could increase sales faster or be a lot happier if you spent this money on another thing.

You might decide to increase your long-term happiness and invest this newfound money. That may make you happier now and then.

By justifying the expense all over again, away from the emotional point of purchase, you’ll spend your money on what you really want. You’ll get the returns you seek. That’s bigg success.

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Get the tips and tools you need to be a BIGG success.
Subscribe to the Bigg Success Weekly – it’s FREE!

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Thanks for the gift of your time today. Please join us next time when we ask, “Have you evolved enough?” Until then, here’s to your bigg success!

 

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00492-093009.mp3

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A Paint Roller Helps Manage Change

life on your own termsChuck e-mailed his bigg challenge to us. He’s starting a new job next week. It’s his third job as a manager. In the position he’s leaving, he feels he made too many changes too quickly. It created a problem with his directs. He’s hoping we can offer him some suggestions as he gets ready for his new job.

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As bigg goal-getters, we often want to change things too fast as leaders and even in our personal lives. We think we need to lose weight so we jump into an exercise routine and completely change our diets. It’s too much and we end up right back where we started.

We have to be especially careful with change when it affects others. Like in Chuck’s case, any changes he makes will affect one or more of his employees.

Two of our rules for change here at Bigg Success are:

“That’s the way we’ve always done it” doesn’t mean it’s the best.

“That’s the way we’ve always done it” doesn’t make it wrong.

Change is essential to make improvements in our lives and our businesses. We want to focus on the changes that will make the greatest impact given their cost. When we talk about cost, we mean your investment of time and money – two of the five elements of bigg success

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Would you like more tips and tools to live your life on your own terms?
Subscribe to the Bigg Success Weekly – it’s FREE!

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Get out the paint roller

We heard a suggestion some time ago from a person who had learned to manage change effectively. He said that when he takes on a new leadership position, the first and only change he makes is to paint a single wall of his new office.

He feels like he’s changed something. It relieves that pressure. Everyone around him can see that he changed something. In fact, they often ask, “Why did you paint that wall? Why that color? Why just one wall?” It makes them curious.

You may make a different, but similarly insignificant, change. By doing this, you’re really buying time to find out what is and isn’t working while subtly signaling that change will happen.

Once you find out what isn’t working, you can determine which changes to make in what order based on their impact on your organization … or your life!

What are your suggestions for Chuck?

You can share that with us by leaving a comment below, calling us at 877.988.BIGG or sending us an e-mail at bigginfo@biggsuccess.com.

Thanks Chuck for sharing your bigg challenge with us and good luck with your new gig! And we thank you for reading our post today.

Join us next time as we share a remedy for one of the most discouraging thoughts you can have.

Until then, here’s to your bigg success!

 

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00362-033109.mp3

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halloween-creativity

Halloween: A Great Time to Tap into Your Creative Side

halloween-creativity

Halloween is such a great time to tap into your creative side. On BIGG Success, we often spend time looking at our personal lives and ways those activities can benefit us professionally as well. We’ve talked before about why it’s important to tap into your child-like nature and use your imagination.

Halloween offers the perfect opportunity to be a BIGG kid again. When you get invited to a costume party, don’t be a stick-in-the-mud. (Although, come to think of it, that would be a great costume!) Play along. Have some fun.

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