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Picture of David Barnett and an image of his invention, PopSockets

Doing Good is Good Business for PopSockets

Picture of David Barnett and an image of his invention, PopSockets

David Barnett, the founder of PopSockets, shares how he turned his idea into a fast-growing business and why doing good is good business.

Brought to you by FinancialFreedomTool.com, plenty of money for life.

On The BIGG Success Show, we were joined by David Barnett. David is a philosophy professor turned entrepreneur and founder of PopSockets. Here’s a summary of that discussion…

What did philosophy teach you about business?

David said it taught him how to solve problems.

Where did the idea for PopSockets come from?

David was motivated by his frustration with his earbuds, back when they had cords. His cords were always tangled when he took them out of his pocket.

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Derek Evans book title: Made to Change the World: How Ordinary People Are Called To Do Extraordinary Work, The Story of Project 615

Local Entrepreneur Shows How to Change the World

Derek Evans shows us how to change the world as a local entrepreneur. See how his t-shirt business makes a difference in Nashville and globally. Brought to you by FinancialFreedomTool.com.

Today on The BIGG Success Show today, we talk with Derek Evans, president and co-founder of Project 615, an apparel company on a mission to end homelessness and addiction. Over the last nine years, Project 615 has donated over $500,000 to worthy causes in Nashville and around the world.

He joins us today to talk about his book, Made to Change the World: How Ordinary People Are Called To Do Extraordinary Work, The Story of Project 615. Here’s a summary of that discussion.

It’s good to get laid off

Things seem to be going Derek’s way. Still in his early 20s, his career was falling into order. He got a promotion at the construction management firm he was working for.

But little did he know, trouble was brewing. The Great Recession was in full force. Just a few short months after getting the promotion, Derek’s boss delivered a brutal blow. He was the first employee to be laid off, as the company struggled to survive and, eventually, go under.

Derek says, “As soon as the boss handed me my small, little severance check, I said, ‘I’m moving to Nashville.’ And so six days later, I moved to Nashville.”

So getting laid off got him to Nashville, the place where he would start a business to change the world.

Not only does Derek think it was good to get laid off, he says he was FORTUNATE to be let go. To hear why, listen to the podcast. Simply click the PLAY button above.

Why Nashville?

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Seth Godin on Tribes: Part I

tribes Seth Godin joined us on The Bigg Success Show today for the first of a three-part series to discuss his fantastic new book, Tribes. Seth is well-known to most of us, but here are some of the details: He is known as the most popular business blogger on the web. He also has written 10 best-selling books, including three of our favorites: Permission Marketing, Purple Cow, and The Dip. Here’s a recap of the first part of our conversation:

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marylynnI have to tell you, Seth, that your book The Dip was very influential in my decision to leave radio to build my own brand. You talked about how the industry forgot they were in the relationship business, not just the radio business. That really helped take me over the top and I said, “Yes, I’m going to start Bigg Success!”

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seth_godinI’m so glad to hear that and Tribes is going to help you even more because I talk a lot about the difference between having faith in a vision, faith in the future, or faith in the content about what you do and abandoning the rules or the religion of the status quo.

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What is a tribe?

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georgeWe love this book, Seth. We see some of the themes from your previous books and you pull it all together, which is fantastic. Why don’t you start by telling us what a “tribe” is?

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seth_godinA tribe is a group of people that are connected by a common goal, a common language, and common rituals. Usually they have a leader and a movement – they’re trying to make something happen. A tribe is very different than a crowd. A crowd is just a bunch of people. A crowd is people coming to your Grand Opening Sale, people clicking through to your web site, or people looking at your ads on TV. Marketers love crowds, but they have to earn a tribe, which is a totally different thing.

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marylynn
Because a tribe interacts with each other and that’s what starts creating the movement.

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seth_godinThat’s exactly right. Tribes are always bigger than the leader himself. We can look at some famous ones, like Gandhi or Martin Luther King, Jr. Clearly it was the movement and the tribe that made the difference, not the person at the front of the room. We see tribes in everything from marathon runners or triathletes all the way to the Red Hat Ladies, the fifty- or sixty-year old women you’ll see around the world at cafes or the women who have now taken up roller derby and do it in the evenings instead of watching TV.

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Engagement comes from quality, not quantity

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georgeOne of the things in your new book goes back to the crowd theme. It’s the quality, not the quantity, that matters.

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seth_godinExactly. What we’re seeing is there’s a guy named Gary Vaynerchuk, who has his own TV show about wine. Gary has a tribe. It’s only a couple of hundred thousand strong, so it’s tiny compared to what any TV network would want. But Gary has benefited enormously, both in terms of revenue and public appearances but also in terms of his impact on society and the people he wants to reach. It’s far more effective than if he had a spot on The Today Show.

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marylynnIn your book, you point out something about Gary that I thought was very interesting. What he does is narrate his tribe’s passion. He doesn’t push it on them; he just leads the passion.

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seth_godinThat’s right. Almost every tribe was there before you got there to lead it. Almost all the things that human beings want to do, they’ve already figured out. What they’ve been waiting for is someone to connect them and give them a voice. My friend, Jacqueline Novogratz, runs the Acumen Fund, a very important philanthropic venture out of New York. She has trouble finding people who all along believed there was a better solution to the developing world. Once she finds them, all she has to do is point them in the right direction and they’re eager to get on board. It’s not about persuading the undecided; it’s about connecting the committed.

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Seth is also the founder of Squidoo, where you can find a special page about Tribes.

Next time, we’ll continue our conversation with Seth. We’ll learn what pushed Seth to become a tribe leader. He’ll also tell us about the power of one. Until then, here’s to your bigg success!

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Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00253-102908.mp3

Related posts

Seth Godin on Tribes: Part 2

Seth Godin on Tribes: Part 3