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The Trap That Catches Most Entrepreneurs

trapMany people start a small business to replace a lost job. Many people already in business say they’re just trying to “make a good living.”

If you adopt the same mindset, you’ll end up in the trap!

BIGG success is life on your own terms. It’s about designing and building the life that fits you perfectly. The focus is on making a life, not just a living.

If you don’t think that BIGG, you fall into the trap: Your days are so full of “busy-ness” that you don’t have time to develop the business.

You can’t get out of the trap. You work for the business but the business doesn’t work for you.

Listen to this post, click the player to hear George & Mary-Lynn on The BIGG Success Show podcast.

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How do you avoid the trap?

Don’t sell products or services. Promote a brand instead.

However, promoting a brand isn’t enough. Develop your business.

Even developing your business isn’t enough. Focus on building a life.

To make a life, not just a living, from your business:

  • You must have an exit plan.

    Your exit plan is your compass. It sets your direction. It’s the end you must have in mind at the beginning, according to Stephen Covey.

Yet most entrepreneurs we talk with never think about their exit plan. They object – they say they don’t ever plan to exit their business. Fine – but a business is a very illiquid asset. You need a plan for liquidity.

  • Select strategies that move you closer to your exit.

    Strategic planning is mostly about eliminating options. Get everything that doesn’t move you toward your end goal off the table.

Once you do that, you’ll only be looking at strategies that work for you. You want to select the one that you think will get you to your exit in the shortest amount of time possible.

  • Be prepared to adapt or abandon.

    Your strategy may not work. It may need to be tweaked. Or you may find it’s just wrong. You need to abandon it and try another one.

You never know what will happen when your idea hits the market. However, proactively pursuing an exit while reacting to market information quickly and decisively leads to BIGG success!

Do you want to make a life, not just a living? E-mail us at or leave a voice message at 877.988.2444. Maybe we can help you.

Direct link to The Bigg Success Show audio file | podcast:

Image in this post from mrktwain

SWOT analysis

Your Personal SWOT Analysis (Part II)

SWOT analysis

Yesterday, we began this discussion of SWOT analysis. Today we want to continue it by talking about the last half of SWOT: Opportunities and Threats.

So far, everything we’ve discussed has been internal – focused just on you. Your strengths. Your weaknesses. Now we’re ready to bring in the external forces.

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SWOT analysis

Your Personal SWOT Analysis (Part I)

SWOT analysis

Today and tomorrow, we’ll discuss your personal SWOT analysis.

In case you’re not familiar with it, SWOT is an acronym for …

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The Bigg Success Show Expert Sessions – Engaging Your Employees

Expert Session - Engaging Employees

Featuring: Karen Evenson & Larry Kammien of Leadership & Organization Solutions, LLC

Get expert advice on "The 3 R's of Employee Engagement"

In This Session:

*The 3 levels of measurement for employee engagement

*How to engage people before you hire them

*How to motivate across generational lines

*2 important questions to ask your employees

*Reward programs to help you meet your goals without busting your budget

*What thousands of employees have told Karen and Larry that you need to know

*The most powerful motivator in recognition

*All this great information in under 20 minutes of your time

About the Hosts:

George Krueger & Mary-Lynn Foster are co-hosts of The Bigg Success Show,
a daily 5-minute lesson & laugh on personal and professional development.

About the Experts:
Larry and Karen have merged their talents to form Leadership & Organization Solutions, LLC. The partnership leverages their combined 50 years of comprehensive corporate and small business experience. LOS focuses on leadership and organization development through management consulting and strategic planning, designing and administering HR instruments including employee surveys, conducting customer satisfaction surveys, giving motivational speeches, as well as designing, developing and delivering corporate training materials. Find them online at

Approximately 30-minutes of expert advice.

For an $8 digital download of this expert session please use:

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