One hot summer day, Bill’s dad made the boy responsible for selling watermelons. If the nine-year old didn’t sell them, they would go bad.
Bill set up a stand in front of the store.
And he stood there. And stood there. And stood there.
People weren’t buying!
The young man wasn’t about to give up. His dad was counting on him.
But he realized that he needed to get creative. He thought about it. He looked around. He got an idea. Maybe this would work.
He repositioned his watermelon stand right by the streetcar stop. He barked out, “Bring a watermelon home! Surprise your family!”
More people saw his stand. They were impressed with the boy’s enthusiasm. Before long, all the watermelons were gone. Bill was a BIGG success!
What happened to Bill Rosenberg?
He went on to start Dunkin’ Donuts, a chain that sells over $5 billion of food and coffee through its nearly 9,000 stores.
Creativity is a critical skill in the new economy. Persistence has always been crucial. Put the two ingredients together and you have the recipe for BIGG success.
We all know the old saying, “If at first you don’t succeed – try, try again.”
The first solution often seems obvious. However, what do you do when it doesn’t work?
You have to come up with a second solution. That’s harder to do.
You have to get more creative. And you can’t give up.
Source: Time to Make the Donuts by William Rosenberg
Image in this post from FrenchByte