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Creating Wealth in the Next Generation Economy

balance Last century, we saw wealth created by large companies using economies of scale to keeps costs low so they could dominate markets. In the next generation economy [pdf], new wealth will be created by entrepreneurs through a network of great relationships built on trust.

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Trusting relationships will save you time and make you money. The question is, “How do you build this trust so you can build relationships?”

There’s a concept called equal consideration of interests – you place your interest equal to the other party. That sounds so simple, but we believe it deserves emphasis.

Win / lose. “I win, you lose” doesn’t work because it doesn’t build the trust that is necessary to have good relationships in tomorrow’s business world. Yet there are a lot of people who place their interest above everybody else’s.

Lose / win. “I lose, you win” ultimately fails because fulfilling relationships can’t be one-sided. Eventually frustration leads to anger and the relationship (if that’s what you call it) dissolves. Yet there are a lot of people who place everybody else’s interest above their own.

Neither one is the best path to building fulfilling relationships. There is a better way …

Win / win.
This is the perfect combination in today’s business world. Win / win is equal consideration of interests. Even if it benefits me, I won’t do it if it hurts you. We’ll work together to find a better way that is mutually beneficial. That’s the key to innovation – another 21st century necessity. What works today won’t be good enough tomorrow. By working together, we can find a better way than either of us could find on our own.

Moving quickly on a new venture

We just launched a new offline venture. We had an idea for a product. We talked it over with people in our network. Based on their recommendation, we revised it … a lot! But it was much better. We reached out to potential strategic partners and got them in place. Last week, one of those strategic partners began selling our product across the nation.

It probably would have taken us six to twelve months to do this if we didn’t have the right relationships in place. Instead, this all happened in about two months. That’s another 21st century mindset – once you spot an opportunity, you have to move very quickly.

It’s hard to do that if you have to develop the concept from scratch. You need to reach out to people and firms who have the infrastructure in place to help you capitalize on it. If they aren’t already in your network, it will take longer. So building trusting relationships is essential. But there are (at least) two points to consider …

Relationship building is a long-term investment.

It takes time to build your network. We have years of goodwill built up with some of our strategic partners. This helps get revenue-generation going quickly once you have the right idea. Don’t wait to build your network until you need it. It will probably be too late then. Make relationship building an everyday thing.

Trusting people solve problems quickly.

When you trust your partner and your partner trusts you, problems can be solved much more easily. As we’ve had issues, we’ve been able to deal with them very quickly. We can hear our partners considering our interests along with their own; they can hear us doing the same thing.

The best way we know to capitalize on an opportunity quickly is when two or more people, with trust already in place, consider their interests equally and seek mutually beneficial solutions. It’s the way to create wealth in the 21st century!

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(Image by darktaco)

70,000 dollars feeds 5,000 families

How $70,000 Delivered 5,000 Families from Drought and Hunger

70,000 dollars feeds 5,000 families

Bloggers from all over the world wide web are discussing poverty today in the hopes that conversation for a cause will lead to a cure. We’ll share how $70,000 had an impact on drought and hunger.

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marylynnWe chose to participate because we believe in the cause and we believe in the power of people working together with a purpose.

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georgeWe remembered an inspiring Wall Street Journal article [pdf] written by Roger Thurow. It highlights how seemingly small things can make a bigg difference in the developing world. We love success stories and this one is awesome!

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$70,000 feeds 5,000 families

A group of farmers in Ohio raised $70,000 and sent it to another group of farmers in Kenya. The project is part of the Foods Resource Bank, an organization that fights hunger by connecting churches here with groups in need around the world.

The Ohio farmers decided to send money, rather than food, so the farmers in Kenya could decide how to use it best. They spent the money to build a number of small dams and retention ponds to catch water in the rainy season so they would have water year-round. With that water, five thousand families have been delivered from hunger.

Everybody wins

Here’s an example of the impact made by just one project. The farmers in Ohio sent $3,000 to the farmers in Kenya, who hired an engineer. With the plan in hand, the Kenyan farmers built the dam with their own labor and materials.

Now their village has water – for themselves, for their cattle, and for growing crops. The women of the village used to walk about ten miles to get water. Now their time is being used much more productively.

With the water problem solved, the village switched its focus to better roads. These roads are the link to nearby markets where the farmers can sell their surplus produce. But they had deep ruts which made them nearly impassable.

It used to take two hours to get to the market by bike, which is the main form of transportation there. Bikes cost $6 to rent. With the improved roads, it only takes a half-an-hour now to get into town and bike rents have fallen to $3.

Talk about win / win! The farmers are paying 50% less to rent a bike. But the person who rents the bikes is making 100% more, because the bikes get returned so quickly. Everybody wins!

Farmer increases income over 400%

The article also highlights one Kenyan farmer. With the water nearby thanks to the dam, he was able to dig his own water retention pond, which he uses to irrigate his crops. His income has grown from less than $100 a year to $500 per year!

That’s an increase of over 400%!

Now he’s plowing his extra profits back into his business. He bought a generator and mechanical pump to double his cultivated land. He also planted 400 mango trees.

Entrepreneurship at its finest!

How it started

All of these wonderful things started with the vision of one man – the pastor in the village. Originally, he reached out for food from the large international agencies. But he feared that his people would become dependent.

So he formed a development group that created a list of needs – water was number one on the list. He sent that list to a number of organizations, including the Foods Resource Bank. They got the farmers in Ohio involved.

Takeaways

We found this story so inspiring because it shows that a small amount of money with a large amount of focus can accomplish bigg things.

We liked how farmers here supported farmers there. We can all use our passion, knowledge, and skills to help people like us in other parts of the world.

It also shows the resourcefulness of people. Get resources to people on the scene. They will find a way to overcome their biggest obstacles with their ingenuity and industriousness. The accomplishments can be phenomenal!

You, too, can make a difference. Donate money or make microloans to people in need with good ideas. Reach out to organizations that have the infrastructure in place to help people in need.

It only takes one person.
Each of us can make a bigg difference in helping other people around the world be a bigg success.

Next time, we’ll talk with a man who left a high-paying job with a prestigious law firm to do his own thing. Until then, here’s to your bigg success!

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how $70,000 saved 5,000 families|Blog Action Day 2008

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