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The Coming Age of Small Business-Part 2

small-businessMalcolm Gladwell wrote a great article for The New Yorker a while ago. He talks about how David beats Goliath. It’s a great read full of stories about underdogs.

The main story is about a girl’s basketball team that made the national championships when they shouldn’t have won a game. The other stories – from David to Lawrence of Arabia – all support why these girls were able to achieve what they did.

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He cites a study that showed that small armies beat superior opponents a little over one-fourth of the time (28.5%). However, when these underdogs ignored the conventions of war and fought on their own terms, they won nearly two-thirds of the time (63.6%)!

So you’re two times more likely to win if you set the rules of the game!

Set your terms to get your terms

Bigg success is life on your own terms. So it turns out that it’s a circle. You set the terms (your strategy) so you get the terms you desire (your mission).

You are the entrepreneur of your life. You’re in charge. Set the terms for the battles you engage in so you’re more likely to win those battles.

Small businesses, the Davids of the business world, can trump the Goliaths. Not by trying to compete head on. Not by following the conventions.

By crafting strategies that may fly in the face of wisdom and engaging the Goliaths in unfamiliar ways, Davids can be victorious.

The price for bigg success

If you plan to go head-to-head with the Goliaths, there’s a price you must be willing to pay.

It takes effort. You have to be willing to work longer. You have to work harder. As Gladwell says, effort trumps ability.

He cites the girls’ basketball team. Their secret? A full court press. Not just when the game was in its final minutes like a lot of teams do. These girls used a full court press for the entire game.

It rattled their opponents who hadn’t practiced for a full court press. Their standard plays started at half court. By engaging their opponents on the whole court, these girls put them on unfamiliar turf.

There are many ways today for small businesses – even solopreneurs – to trump large competitors. In many cases, they don’t involve money. They involve time. But that’s okay because you know that effort trumps ability if you focus that effort on unconventional tactics.

That’s how to make your small business a bigg success!

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Thank you so much for checking in with us today. Next time, we’ll chat about why women shouldn’t compete with men. Or is it the other way around? Please join us next time to find out. Until then, here’s to your bigg success!

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Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00523-111809.mp3

Related posts

The Coming Age of Small Business – Part 1

5 Steps to Become a Star

starU2 is on tour again. They’re playing at sold-out stadiums and getting rave reviews. Before a crowd of 60,000 people in Norman, Oklahoma recently, lead singer Bono said something we found particularly interesting, “It took us 26 years to travel one mile.”

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He was referring to the band’s 1983 performance at the Lloyd Noble Center. There were four to five times as many people in the crowd this time compared to a quarter century earlier.

Becoming a star takes a lot of time and hard work

Is there another alternative?
We heard this story about U2 through a great post by Kris Dunn, the hr capitalist. He said that there is another way: instead of working your butt off, you can eliminate everything that doesn’t lead to bigg success. (Okay, we’ve paraphrased what he said a little bit!)

The problem with the second choice is that it’s often hard to know, in advance, what will ultimately lead you to the success of which you dream. You may unwittingly eliminate the thing that will put you over the edge.

And we’re not talking about The Edge from U2!

Overnight success is a misperception
Internationally best-selling author Chris Brogan (we love adding that tag to his name) has a great series of posts on being an overnight success. He says in the first one:

“Overnight success doesn’t sleep in. Overnight success doesn’t watch a lot of TV. Overnight success doesn’t have a whole lot of hobbies right now.”

We live in a society where we think overnight success is a reality. The problem is that it’s almost always a misperception. We need to look behind-the-scenes where bigg success is created.

Let’s shed some light on becoming a star:

Find your delight.
Bigg success is life on your own terms. So set your terms and get started on the path to bigg success. But remember that, since you’re setting the terms, bigg success will set the price. Paying the price is much less of a burden if you’re doing what you love. 

Keep your eyes on your lighthouse.
Fair weather or foul, light or dark, you have to keep going. In your darkest moments, the only consolation you may have is that you can still see your lighthouse. Your vision of success can’t be taken away from you. Keep focusing on it to keep going.

Work by candlelight.
There’s one simple difference between people who reach bigg success and people who don’t. People who reach bigg success are willing to do whatever it takes to get there.

Yes, you have to be willing to work hard. Yes, you have to be willing to work in the face of opposition. Even if the power goes out, you’ll light some candles so you can keep on keeping on!

Highlight what’s most important every day.
It’s easy to get distracted. It’s easy to waste time. It’s easy to go nowhere.

It’s hard to focus all your efforts and energy exclusively on what’s most important today to move you closer to your dream life. It’s hard to keep it in front of you. It’s hard to get right into your next task or project when you complete one.

Relight your torch every day.
Bigg success is a long journey. You have to fuel your fire. You may get your daily mojovation here at Bigg Success. You may meditate. You may listen to great music while you work out.

If it works for you, it works. Just do something – anything – to keep your torch burning.

The bottom line is this:
Lightweights don’t ever get to step into the spotlight.
You have to work hard and smart to become a star.
You have to persevere if you want to be center stage.
And isn’t this ironic … you have to risk failure to reach bigg success. 

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Thanks so much for reading our post today. You light up our life! Can you believe we’ve gone from U2 to Debby Boone in one short post?

Next time, we’ll discuss two things you should know about your customers. Please join us. Until then, here’s to your bigg success.

Subscribe to The Bigg Success Show in iTunes. 

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Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00518-110909.mp3

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(Image in today's post by srbichara)

Step 3-Find Abundance in a World of Scarcity

abundanceWe’re right in the middle of a five-part series. First we talked about feeling fortunate. Last time, we discussed the importance of building a reserve in your schedule and in your finances.

Defining what bigg success means to you – what it means to live your life on your own terms – is a critical component of building a reserve. It’s also a part of the third step which we’ll discuss today. Step 3 is …

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Conquer Clutter

There are two kinds of clutter – physical (the one we most often think about) and mental. As long as you have clutter, you won't feel abundance in your life.

Physical clutter
There are three levels of physical clutter, according to Julie Morgenstern, author of Organizing from the Inside Out

  • Level 1 clutter means simple mistakes that are relatively easy to fix. Have a place for everything that’s easily accessible. If you don’t have a place, get it out of your space!
  • Level 2 clutter is about outside forces. You may simply have too much responsibility. You may be going through a transition. Maybe you don’t have the space you need. It could even be the person with whom you live!
  • Level 3 physical clutter stems from deeper issues. Some people fulfill their need for abundance by having an abundance of “stuff”. Others like the thrill of the hunt. It may symbolize a lack of goals. Maybe there’s some sentimental attachment to the “stuff”. It can even indicate a perfectionist, believe it or not.

Mental clutter
It's also important to clear out the clutter in our minds. We get bogged down in the past.

  • Holding grudges holds us back. Forgiveness frees up our minds and spirits to press forward.

    Not only do we need to forgive others, we need to forgive ourselves. In fact, if you can’t truly forgive yourself, how can you possibly forgive others?

    Cut yourself some slack, for crying out loud! You deserve a break today!

  • We also need to learn the right lessons from the past. As kids, we put our hands on a hot stove and got burned. So we didn’t put our hand on a hot stove again.

    As adults, we’ve put our hand on a symbolic hot stove and gotten burned. How did we respond? We don’t turn on the stove anymore!

    Life is full of risk. Try as you might, you can’t avoid it. More importantly, you shouldn’t avoid it!

    Bigg success comes to those who take calculated risks. Sometimes it works out; sometimes it doesn’t. Either way, learn from it and then turn that stove on again and cook up some bigg success for yourself!

  • Finally, it's important to understand our strengths and weaknesses. But we clutter our mind with our weaknesses.

    Then we reinforce those thoughts by telling ourselves all of the reasons why we can't do something. Stop telling yourself what you can’t do. Focus on what you can, and will, do!

    We need to believe that we can do it so we will find a way to get it done. Then we will find abundance. That’s bigg success!

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Get the tips and tools you need to be a BIGG success.
Subscribe to the Bigg Success Weekly – it’s FREE!

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Thanks so much for the gift of your time today. Please join us next time when we’ll take the fourth step to abundant living. Until then, here’s to your bigg success!

Subscribe to The Bigg Success Show in iTunes. 

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Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00506-102109.mp3

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Step 1-Find Abundance in a World of Scarcity

Step 2-Find Abundance in a World of Scarcity

Step 2-Find Abundance in a World of Scarcity

abundanceWe’re doing a series on abundance. Last time, we took the first step – create a fortune by feeling fortunate.

No matter what life may throw our way, we are so lucky to live freely. We may not have everything we want, but we’re so fortunate to have so much.

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Now we’re ready for the second step of finding abundance:

Build in Reserve Capacity

Many people today are trying to sprint through the entire marathon. To run that pace for a short time may be fine. But to run the whole course at that speed only leads to wearing out long before the finish line.

In your schedule
Finish strong by building reserve capacity in your schedule. Here are some suggestions:

  • You start to do this by setting your direction. What does bigg success mean to you? Bigg success is life on your own terms. What does that look like? Get a clear picture of it in your mind.
  • With that vision, focus every day on the things that are the most important to getting there. If it doesn’t move you toward it, stop doing it!
  • Then honestly assess how much you, as a human being, can accomplish in a day. Live as a human, not a superman or superwoman. Live like a human, not a machine or a robot. Leave yourself some breathing room when you plan your day.
  • Also plan for the unplanned. Things will happen that will need your attention. Projects will take longer than expected. Opportunities will present themselves along the way.

    If your schedule is jam packed, you won’t be able to take advantage of them. Or your bigg opportunity may pass right before your eyes and you’ll be so busy you won’t even notice it.

In your budget
Once again, it comes back to what life on your own terms means to you. When you look at what you’re spending money on, are all expenditures moving you closer to that dream life?

You know where you want to go. You know how fast you want to get there. Sometimes that means creating abundance for the future by creating a reserve today.

When you have money in the bank or money in your investment account, you feel a sense of abundance, don’t you? It’s only human. So let’s do it:

  • Eliminate every cost that doesn't move you closer to where you want to be. Take the money you save and stash it away.
  • Another great financial reserve is reserve borrowing capacity. It’s not an asset in the strictest sense of the word, but it sure is an asset when your bigg opportunity presents itself. So build reserves to live in abundance. That’s bigg success!

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Would you like more tips and tools to live your life on your own terms?
Subscribe to the Bigg Success Weekly – it’s FREE!

___

Thanks so much for reading our post today. Please join us next time as we discuss the third step to living in abundance. Until then, here’s to your bigg success!

Subscribe to The Bigg Success Show in iTunes. 

Subscribe to the Bigg Success feed.

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00505-101609.mp3

Related posts

Step 1-Find Abundance in a World of Scarcity