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Believe in What You Sell to Succeed in Sales

By Bigg Success Staff

Career Builders


If you’re honest and a salesperson, you’re screwed!

That is true, unless you really, truly believe in what you do. If you don’t believe in what you sell, whether you admit it to yourself or not, deep down inside you think you’re nothing more than a con artist.

You may fool some of the people some of the time, but you won’t fool yourself for long. As time passes, your true feelings will rise to the surface. They will boil up into your conscious mind.

When that happens, you’ll find any success you may have achieved before nearly impossible to replicate. Your prospects will sense your true feelings and decline to purchase from you.

So to be successful in sales, you have to truly believe in these four things:

#1 – Your product or service
This is the one everyone talks about. Believe that your product or service delivers on the promises that you made in order to sell it. Believe that it’s better, quicker, or cheaper than any other solution your customer could find. Ultimately, believe that it’s the best solution for their problem.

If you don’t believe in what you sell, find something in which you do believe in and sell it.

#2 – Your company
You also have to believe that your company offers your customers something unique relative to its competitors. Believe in the values of the company. Believe that it stands behind its products and services. Ultimately, believe that your company operates ethically and always considers the people it serves in all decisions.

If you don’t believe in your company, find one you do believe in and sell for them.

#3 – Your profession
Many people look down on the sales profession. Without sales people, there are no other jobs! Don’t be arrogant about it – without your co-workers, you can’t fulfill the promises you’ve made to your customers. Customers also need sales people to help them make the best decisions. Buy from a good sales person and you get a consultant for FREE!

Believe in your honorable profession. If you don’t, get out of it!

#4 – Yourself
You have to believe in yourself and the value you provide individually. You do what you say you will do. You have unique knowledge that benefits your customers. You serve as a liaison between your company and your customers, with the judgment to know what to do when something goes awry.   

When you truly believe in these four things, you’ll be on the road to success. When your belief turns into outright excitement, you’ll find bigg success!

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