Build Your Brand By Promoting Others

We started Bigg Success about eight months ago. In that time, we’ve met some incredible people – listeners of our show, readers of our blog, and colleagues at conferences. One of the most amazing people we’ve met is Liz Strauss.

She’s known as the “queen of blogging.” She’s also the queen of conversation – her blog has more comments than just about any other blog. She’s also an SOB – her label for Successful and Outstanding Blog!

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A one-of-a-kind show that’s an incredible resource

Liz recently held a Blog Fair. Think of an auto show, where you have all these cool cars lined up. Liz decided to do this with blogs, allowing other people to promote their sites on her site.

It’s now a great resource for you online. Check out 260 blogs on one page. While you’re there, check out Bigg Success … we’re Entry 114. We learned about a lot of great sites that we didn’t know about before.

Benefit by promoting others

Liz’s creativity got us thinking about the benefit of promoting others. It shows your customers that you care about more than money. Before I sold my other service businesses, we encouraged our customers to call us first, no matter what their problem was. In many cases, we didn’t perform the service they needed. However, they really appreciated that we helped them find someone good. It paid off in the long term.

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Here at Bigg Success, we try to do the same thing. We seek out professionals who are experts in their field. We invite them to be on our show to share insight and advice with you that we couldn’t do alone.

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We try to find people who know more than we do … and that’s not hard to do! Seriously, they may have a deeper understanding of a subject or know something peripheral to it.

The point is – when you promote others, you also promote yourself because you’re the hub.

Benefit by promoting with others

Sometimes the people you promote are your competition, but that can pay off too. There’s a concept that’s been practiced for years, but not really talked about openly. It’s been given the name “coopetition”.

Not long ago, we spoke with a man who owns a restaurant. In our town, we have a campus area with about 40,000 or so students. We also have a downtown with a vibrant nightlife. His restaurant sits in a little cluster of restaurants in between the two areas.

He couldn’t afford to advertise in the college newspaper. But what he could do is band together with his fellow restaurateurs and advertise their restaurants as a group. They promote bringing your date to one of their restaurants on the way to going downtown to enjoy the nightlife.

Suddenly, he saw a way to reach a whole new market – a market that was unattainable on his own. So sometimes the best way to build your brand is by promoting with others.