A lot of people have an idea for a business, but they don’t know how to turn that idea into a money-making enterprise. Bigg success is life on your own terms. If that means owning your own business, we encourage you to get started – even if it’s just part-time.
Talk with potential customers to find out if your idea might make money. Tell them about your product or service.
Ask questions. What do they think about it? Do they like it? What would they change? Is it priced correctly?
The difference between “would” and “will”
Imagine yourself being asked these two questions: Would you buy this product? Will you buy this product?
There really isn’t a consequence if you say “yes” to the first question. However, your pocketbook will take a hit if you respond affirmatively to the second one.
As you talk with potential customers, keep in mind that you’re getting hypothetical answers. It’s play money. Once you launch, you’re looking for real money.
Research is great, but it’s important to understand its limitations.
We have a friend who was a very successful business person before he retired. He had a great solution to the question, “How do I get started in business?” He said:
“Find a customer.”
If you have a customer, you’re in business! What do you do next? Get another customer!
You don’t want to depend on just one to support your business. When you have two customers, get a third.
His advice didn’t end there. Would you like to know when to hire an employee? When you’re too busy to do all the work yourself!
We love it! He had reduced this complex subject down to its core.
So do you want to start a business? Find a customer.
However, there’s something you must find before you try to find a customer:
Find an unmet need
We’ll discuss three ways you might go about doing that:
- Do you need something?
This is one of the best ways to find unmet needs. If there’s a product or service that you could really use, you might have discovered an opportunity!
You may have purchased a similar product or service, but it’s not quite right. You’ll deliver a product that completely meets the need that you’ve noticed.
- Does someone you know need something?
It’s the same idea as the first one. The trick here is to listen closely to what people around you are saying.
You may hear them register a complaint or show dissatisfaction with a product or service. Your two ears may help you find your business!
- Does your area need something?
When you travel to other regions of the country or even to other countries, are there products or services there that aren’t offered in your area? There are a lot of examples of people who have done this successfully.
We caution you to be careful – there are differences in tastes and preferences between regions and countries. However, the world is getting smaller all the time!
So do you want to start a business? Find an unmet need. Then find a customer.
Getting your bigg start really doesn’t have to be any more complicated than that!
If you’re already in business, how did you find your bigg opportunity?
Please share that with us by leaving a comment below, calling us at 877.988.BIGG or sending us an e-mail at firstname.lastname@example.org.
Thanks so much for sharing your time with us today!
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(Image in today's post by asifthebes)