There’s a new industry that will take the world by storm…
A new stock is heating up…
Here’s a new way to market your business…
This social network is the next Facebook…
Some people jump…and jump…and jump.
They jump at this opportunity.
They jump at that one.
They jump from place to place.
Jump. Jump. Jump.
They hope to get in on the ground floor of the “next new thing.”
They fear being left out.
They want easy money, to get rich quick.
They wish for a better life.
And yet, in spite of all the hoping and fearing and wanting and wishing… nothing happens.
Except for a lot of jumping. There are at least 3 problems with jumping:
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The grass probably is NOT greener.
It always LOOKS greener. But then you get on the other side of the fence. And you discover that you were casting a shadow on the grass on your side of the fence.
Many people have jumped at a new opportunity only to realize it didn’t offer the same opportunity as their old opportunity.
Before you jump, make sure the grass REALLY is greener.
Even if it is, how much effort will it take to make the grass greener right where you are?
You give away your cumulative advantage.
When you jump at a new opportunity, you often start with almost no advantage. You’re just part of the crowd.
Over time, you learn some tricks. Over time, you make connections with key people. Over time, you build your reputation.
But if you give up on this opportunity, you may give away these advantages.
You may have to start all over.
Is it worth starting over in a new opportunity? Or would you be better served putting the same effort into your current one?
You lose momentum.
Momentum is precious. Momentum is powerful.
You push and push and push. And then, you push and push and push.
Eventually, you reach the tipping point.
You were behind the momentum. Now the momentum is behind you.
All of sudden, everything seems easier. This is the way it was supposed to be all along.
But you had to invest time and perhaps money – two of the five elements of BIGG success.
You had to gain cumulative advantage.
Momentum accrues. It comes little by little. At first, you don’t even notice it. But soon it overtakes you. It’s a dynamic force.
So here’s the bad news:
Your best opportunity may be where you are right now. But…
Here’s the good news:
Your best opportunity may be where you are right now. Give it your all to be a BIGG success!
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