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Why Nice Guys Finish First

Nice Guys Finish First - Doug Sandler - BIGG SuccessThe author of Nice Guys Finish First, Doug Sandler shares his Nice Guy System and more in this BIGG Success Show podcast interview. Click PLAY to listen.

We had the great pleasure to speak with Doug Sandler (aka Mr. Nice Guy) on The BIGG Success Show today. Doug is an entrepreneur, speaker, Huffington Post writer, podcaster, and author of the Amazon best-selling book, Nice Guys Finish First.

Here’s what we talked about:

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the danger of customer acquisition

Why Customer Acquisition is Dangerous

the danger of customer acquisition

Listen to this post! Click play to hear George & Mary-Lynn on The BIGG Success Show Podcast (Duration 5:48)

Is it dangerous to think about customer acquisition? We say yes – it may have been fine in the past but the best customers today can’t be acquired.

[George] As a money guy, I loved it when I first heard the term “customer acquisition.” I could easily wrap my mind around the concept. But I’ve come to realize it’s a way of thinking which hurts the bottom line today.

We think the concept is dangerous because you can’t “acquire” customers. They can’t be bought. They can’t be owned.

[George] I learned that the hard way: My biggest customer replaced us, but not with a competitor. They got bought out and the new owners brought the service we had been providing in-house. They did it themselves.

If you’re with us – if you agree that customer acquisition is a dated concept, what can you do?

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