Posts

We’ll share our personal intersections, along with the intersection for BIGG Success

Find Your Intersection to Stand Out

We’ll share our personal intersections, along with the intersection for BIGG Success

Differentiation is so important in today’s marketing environment. Listen as George & Mary-Lynn help you find your intersection to enhance your brand. Click play to hear The BIGG Success Show Podcast (Duration 7:25)

How to Find Your Intersection

Differentiation is necessary in today’s marketing environment, which is why it’s important to find your intersection to enhance your personal and professional brands.

An intersection is simply how your interests and what you do, gives you something that’s unique in the marketplace.

We’ll share our personal intersections, along with the intersection for BIGG Success. We encourage you to share yours too! Leave a comment below or email us.

[Mary-Lynn]

For 25 years, I had a brand: Radio DJ. I’ve worked on the air in Illinois in Lincoln, Bloomington, Peoria, Champaign, and Chicago. So when I first left the only profession I’d known back in 2007, I felt a bit lost. I didn’t know how to explain what I was now, and people still thought I was on the radio! I couldn’t escape my identity.

Then one day, when I was lamenting to George, about not being a broadcaster anymore…and it hit me. I was defining myself too narrowly. I was defining myself as a radio broadcaster. But through our blog, podcast, social media posts, business articles, newsletters and interviews…I was still broadcasting!

Once I broadened my definition, I was able embrace my past profession and see my intersection: radio broadcaster and social media entrepreneur. I have a unique understanding of both traditional media and new media. This enables me to help people learn how to broadcast their message in whatever format makes sense for them – and – broadcasting a good message is essential to having a successful business.

[George]

I don’t ever remember a time in my life when I didn’t want to own a business. In fact, some people introduce me as the man who’s never had a job! I’ve had my own businesses for years.

My intersection, I believe, has become that I have this combination of real-world experience along with actual academic teaching. I’ve done both of them for a long period of time…practicing in the real world while staying in touch with all the academic theories.

What’s fun about that is it helps me understand – with the businesses we work with and our own – how we connect strategy to everything we do. How the money, the marketing, and everything has to flow to maximize your results.

[BIGG Success]

Our company is the intersection of life and entrepreneurship. We say that even if you don’t want to own your own business, you still have to think like an entrepreneur.

In work: between the great recession and global competition, everyone needs to be nimble and ready to shift towards opportunity. Entrepreneurs understand how to deal with uncertainty, so the ability to think like one is an advantage.

In life: To live life on your own terms, you have to know what those terms are, then do whatever it takes to make it happen. There’s sacrifice in any decision. Maybe you don’t take a promotion because you want more time at home. Maybe you do start a business to be able to work from home.

Think about your intersections. Those places where your interests and what you do meet. It’s important because:

  • It gives your brand meaning
  • It opens new doors
  • It gives you leverage
  • It puts you in touch with more people
  • It helps you stand out

It leads to BIGG Success!

BIGG Announcement

We have a BIGG news – our podcast has been named the top Entrepreneur podcast in Illinois!  BIGG Success #19 on FeedSpot’s 80 Best Serial Entrepreneur Podcasts and  #1 on FeedSpot’s Top 5 Illinois Entrepreneur Podcasts on the web.

Panelists chose us from thousands of podcasts on the web and ranked their top 5 list by relevancy, authority, social media followers & freshness.

Our intersection of entrepreneurship and life resonates with people, and we are so thankful.

Thank YOU for listening and subscribing!

Direct link to The BIGG Success Show audio file | podcast:
https://traffic.libsyn.com/biggsuccess/00151-051424.mp3

image of paint roller with bright color and blog post title 4 steps to find transformational opportunities

4 Steps to Find Transformational Opportunities

image of paint roller with bright color and blog post title 4 steps to find transformational opportunities

With change happening faster than ever, you need to be prepared to capitalize on it. We share 4 steps to find transformational opportunities.

Click the player to listen to this episode of The BIGG Success Show Podcast. Below is a summary of our discussion.

We saw an article that asserted that change is occurring a million times faster than the average person’s ability to handle it. Sure seems like it! A lot of times these changes are transformational.

In a post for The Small Business Advocate, author and futurist Dan Burrus said:

Read more

Image of smiling woman with blog post title How entrepreneurs stay positive

How Entrepreneurs Stay Positive

Image of smiling woman with blog post title How entrepreneurs stay positive

How can entrepreneurs stay positive even in the face of disappointment or loss? We share three ways, plus an inspiring story.

Click the player to listen to this episode of The BIGG Success Show Podcast. Below is a summary of our discussion.

Do you like surprise endings? Well, then, we’ve got a story for you today.

Read more

Beyond Personal Finance to Personal Entrepreneurship blog post image

Beyond Personal Finance to Personal Entrepreneurship

Beyond Personal Finance to Personal Entrepreneurship blog post image
Personal finance advice is everywhere. We want to introduce you to personal entrepreneurship. It goes beyond personal finance.

Click the player to listen to this episode of The BIGG Success podcast. Find the summary below.

At BIGG Success, we help you understand the entrepreneurial mindset. It’s not just for business owners. It’s a way of thinking which will help you:

  • take control of your personal finances
  • bring more meaning to your work
  • feel confident you’re making the best decisions
  • stand out in your field so you advance in your career
  • have more time for the people and things most important to you
  • find financial freedom, the point where your passive income exceeds your living costs
  • create a legacy
  • be truly happy

Read more

4 Secrets to Business Success

4 Secrets to Business Success

4 Secrets to Business Success

We celebrate our 15th year in business with a podcast that shares the secrets to our business – or really any business success. Click the player to listen to The BIGG Success Show. The summary is below.

In today’s ever-changing business landscape, it’s hard to find a company that has been around for more than a decade. But BIGG Success is one of the exceptions.

Despite the challenges it has faced, our company is still going strong after 15 years. So how have we done it?

Let’s go to The Professor’s whiteboard for the 4 secrets to business success…

Read more