Success creates opportunities, but not all of them are right for you. In episode #1202 of The BIGG Success Show, learn a simple framework to decide what deserves your yes.
[George] One of my earliest businesses was a construction business. We found two houses that we planned to buy, remodel, and sell. (“Flipping” wasn’t a popular term back then.) The seller was facing a significant cash flow squeeze, due to over-expansion.
We completed the acquisition of the two properties. But then, another opportunity presented itself. It was a vacant lot that we could build a speculative (“spec”) house on. So, instead of building a house for a specific customer, we built the house and then looked for a buyer.
My initial instinct was to pass on the spec house. But I’m not a “pass” kind of guy. Besides, all three properties made me feel like saying “No” would mean missing out on an opportunity to make more profit. So I said, “Yes”.
At first, it felt energizing. Productive. Successful even.
https://biggsuccess.com/wp-content/uploads/2026/06/How-to-Know-Which-Opportunities-to-Say-No-To.png430448George Krueger & Mary-Lynn Fosterhttps://biggsuccess.com/wp-content/uploads/2015/07/BIGG-Success-Nurturing-Your-Inner-Entreprener.jpgGeorge Krueger & Mary-Lynn Foster2026-06-02 08:38:332026-06-10 17:21:37Knowing When to Say No to Opportunities
Life rarely unfolds exactly as planned. Even the most thoughtful goals and carefully aligned plans will be tested by unexpected events, which is why you’ll want to have contingencies in place. That’s what we talk about on Episode 1191 of The BIGG Success Show Podcast. Click the player to listen now, or read the summary below.
Once upon a time, there lived a farmer and his donkey. One day, that ol’ donkey fell into a well. He cried and cried and cried, while the farmer tried and tried and tried to decide what to do. Finally, he decided the donkey was too old to be of any use anyway. Besides, the well was dry; it just needed to be sealed up so nothing else could fall into it. The farmer recruited his neighbors to help him. They picked up their shovels and started throwing dirt into the well.
Our discussion today is about a different way of looking at goals that is very complimentary to our way of looking at goals for entrepreneurs. Click the player to listen to The BIGG Success Show podcast. Here is a summary…
We saw a great article over at the online magazine for swimmers called Swim Swam. It’s a goal setting strategy to use if you are struggling with hard goals. The author, Olivier Poirier-Leroy, is a former national-level swimmer who says there is a problem with traditional goal-setting . The process of trying to accomplish the goal gets left out, and the pressure to achieve a goal can cause people to fail.
Differentiation is so important in today’s marketing environment. Listen as George & Mary-Lynn help you find your intersection to enhance your brand. Click play to hear The BIGG Success Show Podcast (Duration 7:25)
Differentiation is necessary in today’s marketing environment, which is why it’s important to find your intersection to enhance your personal and professional brands.
An intersection is simply how your interests and what you do, gives you something that’s unique in the marketplace.
We’ll share our personal intersections, along with the intersection for BIGG Success. We encourage you to share yours too! Leave a comment below or email us.
[Mary-Lynn]
For 25 years, I had a brand: Radio DJ. I’ve worked on the air in Illinois in Lincoln, Bloomington, Peoria, Champaign, and Chicago. So when I first left the only profession I’d known back in 2007, I felt a bit lost. I didn’t know how to explain what I was now, and people still thought I was on the radio! I couldn’t escape my identity.
Then one day, when I was lamenting to George, about not being a broadcaster anymore…and it hit me. I was defining myself too narrowly. I was defining myself as a radio broadcaster. But through our blog, podcast, social media posts, business articles, newsletters and interviews…I was still broadcasting!
Once I broadened my definition, I was able embrace my past profession and see my intersection: radio broadcaster and social media entrepreneur. I have a unique understanding of both traditional media and new media. This enables me to help people learn how to broadcast their message in whatever format makes sense for them – and – broadcasting a good message is essential to having a successful business.
[George]
I don’t ever remember a time in my life when I didn’t want to own a business. In fact, some people introduce me as the man who’s never had a job! I’ve had my own businesses for years.
My intersection, I believe, has become that I have this combination of real-world experience along with actual academic teaching. I’ve done both of them for a long period of time…practicing in the real world while staying in touch with all the academic theories.
What’s fun about that is it helps me understand – with the businesses we work with and our own – how we connect strategy to everything we do. How the money, the marketing, and everything has to flow to maximize your results.
[BIGG Success]
Our company is the intersection of life and entrepreneurship. We say that even if you don’t want to own your own business, you still have to think like an entrepreneur.
In work: between the great recession and global competition, everyone needs to be nimble and ready to shift towards opportunity. Entrepreneurs understand how to deal with uncertainty, so the ability to think like one is an advantage.
In life: To live life on your own terms, you have to know what those terms are, then do whatever it takes to make it happen. There’s sacrifice in any decision. Maybe you don’t take a promotion because you want more time at home. Maybe you do start a business to be able to work from home.
Think about your intersections. Those places where your interests and what you do meet. It’s important because:
https://biggsuccess.com/wp-content/uploads/2013/12/Find-Your-Intersection-to-Stand-Out-V2-blog-post-image.png430448George Krueger & Mary-Lynn Fosterhttps://biggsuccess.com/wp-content/uploads/2015/07/BIGG-Success-Nurturing-Your-Inner-Entreprener.jpgGeorge Krueger & Mary-Lynn Foster2024-05-14 14:12:202024-05-26 12:47:54Find Your Intersection to Stand Out
We saw an article that asserted that change is occurring a million times faster than the average person’s ability to handle it. Sure seems like it! A lot of times these changes are transformational.
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