The opposing team’s kicker and his cohorts stand ten yards or so behind the line of scrimmage. Suddenly they rush toward the line.
The kicker approaches the ball. He swings his leg. The ball flies up in the air, turning end over end.
The receiver on the other team positions himself to catch the ball. Then he looks for openings created by his blockers.
And then it happens…
The runner cuts across the field. He’s running and running and running. But he’s not making any progress.
He’s going against the traffic. The players all try to shift quickly in the other direction.
And all of a sudden, the runner sees an opening.
The crowd rises to their feet in a collective mass. You can feel the excitement as they begin to cheer.
He’s moving away from the crowd. No one can catch him. The only people around him are his own players.
The crowd roars.
BIGG success is life on your own terms. It’s all about entrepreneuring your life – taking control to design and build the life that fits you perfectly.
You may or may not be an entrepreneur in the traditional sense of the word. However, you are the entrepreneur of an incredibly important enterprise – your life.
Will you score a touchdown? You will if you understand five lessons about making the BIGG play:
1) Catch the ball
You can’t score a touchdown if you’re not in the game. And you won’t score a touchdown if you don’t have the ball.
The game is your job or business. The ball is a strategy to make the BIGG play.
But beware: once you’re in the game with the ball, people will be trying to tackle you.
2) Respond to the situation on the ground
Entrepreneurs know they can’t predict the future. So they don’t try.
They formulate a strategy and then start running. And they watch. They analyze.
They shift in this direction or that. They respond to the situation on the ground to make the BIGG play.
3) You may have to go against the traffic
To make a BIGG play, you may need to get away from the crowd.
You may have to go against conventional wisdom. You may have to try things, even though people say they won’t work.
You must be willing to risk getting tripped up or tackled by someone you didn’t even see coming.
It’s okay. There will always be another play. You’ll get your chance again.
4) You may spend some time going nowhere
There will be times when you need to make a lateral move if you want to make the BIGG play.
You will be running hard. But you may feel like you’re going nowhere.
Remind yourself that you’re setting up for a BIGG play. You’re buying time to observe the field of play.
All the time, you’re learning. This knowledge will help you find your BIGG break.
5) You must constantly look for an opening
Finding an opening among the masses is the key to finishing your BIGG play.
You have to find your space – a place where you can leave the crowd behind.
You may take your existing product or services to a new market. Or you may introduce a new product or service to your existing customers.
You may take on a project that no one else will touch. You will differentiate yourself somehow to break through the crowd.
Take these lessons to heart and reach BIGG success!
Image in this post from hectorir