Creativity is Overrated

creativity is overrated | BIGG SuccessCreativity. Innovation, the new buzz word. The spark of genius. Vision.

Creativity is a necessary talent if you want to be a BIGG success today.

Creativity is adored. We celebrate our most creative people.

But creativity is overrated.

What is creativity?

Creativity solves problems. As Albert Einstein said, “Problems cannot be solved by the same level of thinking that created them”.

Creativity is the ability to see things that aren’t there.

Creativity is dispassionate. It is a tool. It can be used for evil or for good.

Creativity is fun. But creativity by itself is useless.

Moving beyond creativity

We talk with a lot of will-be entrepreneurs day-to-day about starting a business. They have a great idea.

But in many cases, that’s as far as it goes. The idea is a small part of a successful small business.

You have to take action. You have to develop a plan. You have to execute.

Otherwise, creativity is wasted.

The problem with acting on your creativity

We adore creativity. But we are often scared to act upon it.

It may require change. Many people are afraid of change.

It may mean doing something new. Most people prefer the old.

It may mean taking a risk. A lot of people try to avoid all risk.

When you share your idea with someone, they may not get it.

They may not share your enthusiasm.

They may even make fun of you.

If you execute upon your idea, you may fail.

People may laugh at you.

They may say, “Told you so.”

So we do nothing. We don’t act.

We just create. It’s creativity without the activity.

Creativity occurs when activity is added to the creation. The intangible become tangible. It leads to BIGG success!

Image in this post from arte ram

3 Reasons Entrepreneurs Fail

targetMany people are surprised at how hard it is to get a new idea off the ground. It takes planning, persistence and patience along with constant action.

There are a number of reasons why entrepreneurs miss the mark. We’ll talk about three of them today.



RAS – Ready Aim Syndrome

A lot of people spend a lot of time looking for that perfect idea. As soon as they find it, fortune will be theirs.

But the perfect idea never comes. So they find themselves aiming and aiming and aiming.

We have an acquaintance who is always telling us about his latest greatest idea. The problem is he never pulls the trigger. He never does anything because no idea will stand the test of time. By the time he is finally ready for his bigg idea, the opportunity has passed.

RFS – Ready Fire Syndrome

These people have an affliction that is opposite our first group. They don’t have the patience to test their idea slowly and inexpensively.

They think that every idea is a bullseye. All they have to do is get started.

Most ideas are garbage. They won’t stand up to the scrutiny that should be done before launching.

Walking the tight rope
So the challenge in launching a new endeavor is walking that tight rope between analysis paralysis and banning planning. You have to find the balance.

Most successful entrepreneurs probably fire quicker than most people would be comfortable doing. However, the ones who reach bigg success understand that there is tremendous value in the planning process as well.

FTS – Fixed Target Syndrome

Once you launch, you have to understand the need to be fluid. The situation on the ground will change. You will learn things you didn’t know before.

Here’s a very important point – the only way you learn these things is by launching. Those who are still on the sidelines will never catch up. You’re trying to hit a moving target, not a fixed one.

Our miss

Unfortunately, this subject is close to us. We launched a new business late last year. We help financial institutions communicate better with small business owners.

Now you know what’s been going on with financial institutions in the last twelve months. We saw the free fall happen right before our eyes.

But we had been working on this thing for a while. We had surveyed a number of potential customers. Our product was a good fit. So we launched.

But when the economy took a tumble, so did our customers’ budgets.

We kept listening. We responded. We tweaked our product offerings. We certainly can’t report that we’re a bigg success yet with this venture, but it seems to be gaining traction.

Along the way, we’ve learned a lot about our customers and about business. We certainly can look back and see things we would do differently. But that will always be the case.

The important thing is to get an idea, test it to see if it’s a good opportunity and then get started and adapt. That leads to bigg success. At least we hope so!


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Thanks so much for checking in with us today. Please join us next time when we’ll talk about when to shut up. Guess that’s our cue. Until then, here’s to your bigg success!

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(Image in today's post by jaylopez)