Creativity is Overrated

Creativity. Innovation, the new buzz word. The spark of genius. Vision.

Creativity is a necessary talent if you want to be a BIGG success today.

Creativity is adored. We celebrate our most creative people.

But creativity is overrated.

Creativity solves problems. As Albert Einstein said, “Problems cannot be solved by the same level of thinking that created them”.

Creativity is the ability to see things that aren’t there.

Creativity is dispassionate. It is a tool. It can be used for evil or for good.

Creativity is fun. But creativity by itself is useless.

We talk with a lot of will-be entrepreneurs day-to-day about starting a business. They have a great idea.

But in many cases, that’s as far as it goes. The idea is a small part of a successful small business.

You have to take action. You have to develop a plan. You have to execute.

Otherwise, creativity is wasted.

We adore creativity. But we are often scared to act upon it.

It may require change. Many people are afraid of change.

It may mean doing something new. Most people prefer the old.

It may mean taking a risk. A lot of people try to avoid all risk.

When you share your idea with someone, they may not get it.

They may not share your enthusiasm.

They may even make fun of you.

If you execute upon your idea, you may fail.

People may laugh at you.

They may say, “Told you so.”

So we do nothing. We don’t act.

We just create. It’s creativity without the activity.

Creativity occurs when activity is added to the creation. The intangible become tangible. It leads to BIGG success!

Image in this post from arte ram