Facebook Marketing Tips Part 3, from expert John Haydon on The BIGG Success Show! We’ve provided show notes below, but throughout this 3-part series, John share’s helpful instruction that you’ll want to hear. Click Play to hear the podcast episode and read along below. – George & Mary-Lynn
In Facebook Marketing Tips for 2016 Part 2, John shared tips on how to create more engaging content. In this episode, John will give us some Facebook Ad buying tips that are sure to save you time and money. But first, John tells us how to get the best results for your content marketing efforts in 2016…
Facebook Marketing Tips Part 2, from expert John Haydon on The BIGG Success Show! We’ve provided show notes below, but throughout this 3-part series, John share’s helpful instruction that you’ll want to hear. Click Play to hear the podcast episode and read along below. – George & Mary-Lynn
In Facebook Marketing Tips for 2016 Part 1, we talked about how non-profits and businesses can use Messaging feature for customer service. John also talked about what he calls the “Facebook Funnel”, which is all about getting more browsers to your website so you can convert them to buyers. And part of that is getting visitors to sign up for your email list to better connect with your Facebook followers. Here’s how…
Facebook Marketing Tips from expert John Haydon on The BIGG Success Show! We’ve provided show notes below, but throughout this 3-part series, John share’s helpful instruction that you’ll want to hear. Click Play to hear the podcast episode and read along below. – George & Mary-Lynn
In this 3-part series, we’ll get Facebook Marketing Tips for 2016 from social media guru John Haydon. John Haydon is the Founder of Inbound Zombie, a social media strategy firm, and one of the most sought-after digital marketing experts for nonprofits. He is also the author of Facebook Marketing for Dummies* and Facebook Marketing All-in-One for Dummies*.
Most people may not be surprised to hear me say this, but I’ve never had a makeover, Mary-Lynn.
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You’ve never gone to the make-up counter for the “before” and “after” thing, huh?
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Oh, well now that you put it that way!
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Well, I’ve certainly had my share of makeovers. From long hair to short. Back to long. Then to medium length hair.
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If I had hair, maybe I could do that! Another popular makeover is a home makeover. Here’s the way ours works. I move the furniture to a new spot per Mary-Lynn’s order. Then I generally move it back to where it was originally per Mary-Lynn’s order!
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You can paint your rooms to give them a new feel. And for you, George, you just clean off your desk so you can see it again!
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Planned remodeling
In the retail business, there’s an unwritten rule that you should remodel your store about every seven years.
Your web site is your online storefront whether you’re in the retail business or not. There's a rule of thumb in web design that you should update your site every two years.
Whereas you might spend tens of thousands of dollars to remodel your bricks-and-mortar store, it costs relatively little to give your virtual store a makeover.
You don’t have to make drastic changes. You can add new tools or highlight things in which your site visitors might be particularly interested.
For instance, do you have a great resource page? Is it highly visible on your home page?
Do you publish a newsletter? Is it easy for your visitors to sign up?
Why the change?
We’re almost at the two year mark so we felt it was time to remodel. The look is different but the overall feel is not.
Another reason is that more people are accessing our site via mobile devices. Our old design wasn’t very friendly to these devices. You had to scroll through a lot of extraneous information to get to our post for the day.
Thanks to our graphic designer, Liz McMillen, we have an updated logo. It incorporates our tagline – Life on Your Own Terms – into Bigg Success.
Making Headway our Theme
We also had planned to upgrade to a premium WordPress Theme anyway. Our friends at Headway came out with their fantastic product at just the right time. (In the interest of full disclosure, we are now an affiliate of Headway.)
We do business with people we know and trust. Grant and Clay Griffiths certainly fit that description. They’ve done a great job with Headway and we expect it to be a bigg success.
Other people we know and respect are using the template too. There’s nothing like social proof! Chris Cree, Michael Martine – a.k.a. Remarkablogger – and John Haydon are all using Headway now for their blogs.
Headway makes it easy make updates to any site as it continues to evolve. It is easy to customize without having to know code. That’s a bigg time saver for any business owner looking to upgrade his or her site.
They have a great support forum that is both informative and robust. Clay and other Headway users do a great job of responding to technical and design questions.
Your thoughts? Check out the “before” if you want and compare it to now. We'd love to hear your thoughts on the new design.
Do you like it? Any suggestions?
You can leave a comment, e-mail us at bigginfo@biggsuccess.com or leave a voice message at 877.988.2444 (BIGG).
Thanks so much for visiting the new Bigg Success site today. Please join us next time when we’ll discuss entrepreneuring your personal finances. Until then, here’s to your bigg success!
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The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
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The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
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The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
If you’re one of our regulars, you probably immediately noticed our new look. With the help of the great people at 
Most people may not be surprised to hear me say this, but I’ve never had a makeover, Mary-Lynn. 
You’ve never gone to the make-up counter for the “before” and “after” thing, huh?