Marketing Archives

Selfless Marketing

May 13, 2020/in Business Development /by George Krueger & Mary-Lynn Foster

Ironically, selfless marketing often benefits the giver as much as the receiver. We share an example of this phenomenon from the COVID-19 pandemic.

We discussed a living example of selfless marketing on The BIGG Success Show. You can watch or listen to the interview by clicking the players above. Here’s a summary of our discussion.

Our mission at BIGG success is to help good people have more money so they can do more good. And today, we bring you a Good News Story.

You’ve seen it in the movie The Miracle on 34th Street*. Macy’s Santa sent the mother of a son who wanted a fire truck to the competition, because Macy’s was sold out.

Sounds great for Hollywood. But that can’t possibly work in the real world. Right?

Our guest says differently. JJ Williams is the Director of Operations at Kiona Vineyards. On the winery’s blog, he recommended his customers buy from one of his local competitors.

Why selfless marketing? Why steer customers to your competition?

Pivot Don’t Panic

May 6, 2020/in Business Development /by George Krueger & Mary-Lynn Foster

Pivot don’t panic tells a tale. Some small businesses are pivoting. Others are panicking. What causes them to react in these two different ways?

On The BIGG Success Show, we talk with Dan Peterson – entrepreneur, business consultant, and owner of FlipSwitch Social Media, a digital marketing agency that serves businesses spanning dozens of industries across the U.S. Their Pivot Don’t Panic campaign (#PivotDontPanic) spotlights businesses who are successfully adapting to a new business environment. Dan shares the lessons to be learned with us today. Here’s a snapshot of our conversation…

What businesses are thriving during the pandemic?

[1:10]

How to Get More Referrals

May 9, 2019/in Business Development /by George Krueger & Mary-Lynn Foster

Want to know how to get more referrals? We talk with Steve Woodruff, the King of Clarity, about what it takes to be referral-ready. Made possible by FinancialFreedomTool.com.

It’s #SmallBusinessWeek and we’re talking about how small businesses can prosper. On The BIGG Success Show today, we’re joined by Steve Woodruff – the King of Clarity. He’s here to talk to us about his new book, Clarity Wins: Get Heard. Get Referred*. Here’s a summary of our conversation.

Competition isn’t our biggest concern

We think of competition as companies that have similar offerings as us. Steve says this is one level of competition. But it isn’t our biggest concern.

Holiday Marketing Tips for Your Business to Ring Up Sales

November 24, 2017/in Business Development /by George Krueger & Mary-Lynn Foster

Here are some holiday marketing tips you can implement for Black Friday, Small Business Saturday, Cyber Monday, and the entire holiday season.

These ideas come from some of the best organizations that serve small business. We were invited to participate in a Twitter Chat hosted by the U.S. Small Business Administration, along with AMEX Shop Small, SCORE, Google Small Business, Square, Ebay, Small Business & Entrepreneurship Council (SBE Council), and more.

In this post, we’ve compiled some holiday marketing tips that you can implement in your business right away. You’ll also find direct links to valuable free resources for your business. See all of the tips and resources offered during the chat by searching the #SBAchat hashtag on Twitter.

Facebook Marketing Tips for 2016 Part 3

January 19, 2016/in Business Development /by George Krueger & Mary-Lynn Foster

Facebook Marketing Tips Part 3, from expert John Haydon on The BIGG Success Show! We’ve provided show notes below, but throughout this 3-part series, John share’s helpful instruction that you’ll want to hear. Click Play to hear the podcast episode and read along below. – George & Mary-Lynn

We’re wrapping up our Facebook Marketing Tips for 2016 series with John Haydon., Founder of Inbound Zombie, a social media strategy firm, and one of the most sought-after digital marketing experts for nonprofits. He is also the author of Facebook Marketing for Dummies* and Facebook Marketing All-in-One for Dummies*.

In Facebook Marketing Tips for 2016 Part 2, John shared tips on how to create more engaging content. In this episode, John will give us some Facebook Ad buying tips that are sure to save you time and money. But first, John tells us how to get the best results for your content marketing efforts in 2016…

Tag Archive for: Marketing

Posts

Why selfless marketing? Why steer customers to your competition?

What businesses are thriving during the pandemic?

Competition isn’t our biggest concern