What sparked our post is a friend of ours who says she thinks social media is a waste of time. We can see her point – she has a stable job in a city she’ll probably never leave. She’s active in her community so she does do plenty of networking. She also cares for a young family at home.
She’s not alone in her opinion. There’s no doubt that online networking benefits some more than others. But we think everybody should at least dip their toes into the water.
Today on The BIGG Success Show, we welcomed Phil Rosenberg. Phil is the founder of reCareered, a career coaching service that helps job searchers get past the biggest challenge in today’s competitive jobs market – to get noticed.
Today on The Bigg Success Show, we welcomed Melissa Giovagnoli. Melissa is an author, speaker, coach and entrepreneur. Of her 11 books, four have been on the best seller’s list and one was featured on The Oprah Winfrey Show. She is one of the world’s leading experts on networking and has appeared on The Today Show, CNN, CNBC, and Fox. She was recently named the “best networker in Chicago” by Crain’s.
As a networker, you might set a goal of meeting two people. If you’re a networlder, you would set a goal of meeting two people who you can form a long-term relationship with and build opportunities for you, for them, and for the greater good.
The “overstuffed Rolodex syndrome”
Many people confuse activity with accomplishment. You leverage your network by thinking about who would be good connections for you. Start with people who have complementary values. With the online world, you can have quality and quantity by being specific about what you ask for to create a vibrant exchange.
7 levels of support
Networking isn’t about taking. It’s also not about just giving. You can support people:
Emotionally
By providing information
By providing knowledge (information plus experiences)
By promoting them
Through wisdom sharing (the 20 percent that will yield 80 percent)
By creating transformational opportunities
Community (creating the greatest good for the greatest number)
Links to Melissa’s sites
networlding2.org This is Melissa’s most interactive community. The goal is for members to support each other in achieving their respective goals. You can create your own profile and build your own private circle around your special interest.
Networlding E-Learning Here you’ll get six FREE lessons on networking for business and sales or networking for jobs.
Melissa will also help you with writing a book. If you’re really serious about it, contact her.
When times get tough, businesses often cut their marketing budgets. This may not be the best move you can make, but it may be necessary. If you need to cut back, there are ways to do it without destroying your future prospects.
Here are five ways to get the biggest bang for your buck during a recession. Current customers It’s much less expensive to market to your current customers than to find new ones. So share the savings with your customers! Find a way to save them money and they’ll be more likely to buy from you, even in tough times. Contacts Step up your networking efforts. The more people you meet, the more likely it is that you’ll find someone who needs what you sell. You may spend less money on marketing during a recession. Make up for that by investing more time in your marketing endeavors. Referrals The best way to get referrals is to ask for them! Ask your current customers for people they know who would benefit from what you offer. You may even offer an incentive to them for doing it. And don’t forget to work your contacts for referrals as well. Customers like your customers If you can identify people who share the characteristics of your current customers, you can target them efficiently. Check with your mailing service. They should be able to compare your customer base to their databases to find these prospects. This will also help you later with all your marketing efforts.
Counter-cyclical segments Some products or services do better in a recession. Identify the areas of your business that are likely to gain more attention during tough times. Use those areas as a way to keep people buying from you and to gain new customers. Invest in what’s going to bring in dollars now.
https://biggsuccess.com/wp-content/uploads/2020/07/bigg-success_stacked-1080.png10801080George Krueger & Mary-Lynn Fosterhttps://biggsuccess.com/wp-content/uploads/2015/07/BIGG-Success-Nurturing-Your-Inner-Entreprener.jpgGeorge Krueger & Mary-Lynn Foster2008-05-29 00:44:522021-01-23 23:43:075 Marketing Strategies to Get the Most Bang for Your Buck During a Recession
Meeting people not only helps build your career, it’s a great way to build a life! It’s a skill that is becoming more and more important. How do you get your name out there? Are you building your social balance sheet?
Here are 25 ways to meet people and build your social assets: In your community #1 – Volunteer for your favorite charitable organization.
#2 – Join a service club.
#3 – Attend Chamber of Commerce functions.
#4 – Join the local chapter in your area of specialty.
#5 – Patronize local establishments regularly. Tip well when appropriate.
In your field #6 – Get involved in your trade associations.
#7 – Write articles in your field of expertise.
#8 – Reach out to experts in your field.
#9 – Find a mentor.
#10 – Attend conferences and conventions.
On the internet #11 – Join social networks like LinkedIn, Facebook, or sites in your specialty.
#12 – Comment on posts.
#13 – Join groups of interest to you (e.g. Yahoo groups).
https://biggsuccess.com/wp-content/uploads/2020/07/bigg-success_stacked-1080.png10801080George Krueger & Mary-Lynn Fosterhttps://biggsuccess.com/wp-content/uploads/2015/07/BIGG-Success-Nurturing-Your-Inner-Entreprener.jpgGeorge Krueger & Mary-Lynn Foster2008-05-15 17:13:382021-01-23 23:43:0925 Ways to Meet People and Build Your Personal Brand
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