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Merge Your Networking Worlds

balancingWe were recently invited by Jon Gatrell to be guest posters on his Spatially Relevant blog. We wrote about networking – both online and offline.

What sparked our post is a friend of ours who says she thinks social media is a waste of time. We can see her point – she has a stable job in a city she’ll probably never leave. She’s active in her community so she does do plenty of networking. She also cares for a young family at home.

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She’s not alone in her opinion. There’s no doubt that online networking benefits some more than others. But we think everybody should at least dip their toes into the water.

Online networking makes it easy to find people that you may not have talked with in some time. Like that colleague at your first job who’s now the President of a company.
You can catch up, keep up, and meet up.

We have another friend who said that if he hadn’t talked to someone in twenty years or so, he didn’t need to talk to them now! 

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marylynn I disagree. A prime example – I’m catching up with some of my old high school classmates. It’s interesting to see what businesses they’re in now. Some of them are in similar businesses to what we’re doing here at Bigg Success. So we can talk and help each other with some of the ins and outs of the business.

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georgeIt’s easier for me to keep up with people using social media. I know me – I’m not going to write a letter. I’ve probably lost their phone number years ago. Their e-mail address may have changed and I forgot to note it. Social media is just a great way to stay in touch.

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It’s also important to build relationships offline as well. We’ve learned this – Bigg Success is, of course, an online business – but we found that it’s vital to meet people offline as well.

In fact, we met Jon, and his wife Emily, at a conference. We liked them instantly! Since we met them offline, we got to know their full personalities in a way that wouldn’t have been possible online. However, we’ve been able to keep in touch with them because of the online world.

The power comes from merging the two

When we hear about a merger in the corporate world, the word “synergy” usually comes up – the whole is greater than the parts. We think the same thing happens when you merge your networking worlds.

To take this one step further, think about marketing principles. You don’t just use one form of marketing in a campaign; you use a combination to create better results.

And networking is marketing – at least that’s part of the reason we all network. By putting the two together, the results will be better than if you just use one forum. You have two hands … why wouldn’t you use them both?

The bottom line – online or off – it’s all about people and building relationships. 

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Related posts 

Relationship Building Blocks

5 Laws of Stratospheric Success

3 Keys to Effective Networking

(Image by bjearwicke)

How to Get Noticed in Job Market 2.0

Today on The Bigg Success Show, we welcomed Phil Rosenberg. Phil is the founder of reCareered, a career coaching service that helps job searchers get past the biggest challenge in today’s competitive jobs market – to get noticed.

 

Phil, what does reCareered mean?

 

 

It means someone who is seeking a job change, or trying to revitalize their career, or someone who is between jobs and wants help with how the job markets have changed in the last eight years or so.

 

How has the job market changed?

 

 

Eight years ago, the majority of resumes were delivered on paper. Around 2000, it changed to where most resumes were delivered digitally.

 

And how does that change the resume itself?

 

 

It changes it completely. The paper-based resume had to be static. The only way to customize it was by a cover letter. A digital resume can be searched. It also increased the number of resumes that went into most companies, by as many as ten-fold.

 

We always hear about search engine optimization and how you want to rank at the tops of the pages for Google. But apparently you can do the same for your resume … it can be optimized?

 

You bet, and it’s especially critical in today’s world. Most major employers get thousands of resumes for each job, but they only staff to look at twenty to thirty. That’s two to three percent. So your goal, in submitting your resume today, is getting to the top two or three percent. Through resume search optimization, you can manage that process rather than have it be random. My strategy with my clients is to make a resume a single-use document – to have it infinitely customizable so that you’re gaming the search engine and forcing it higher up the search page.

 

How do we make a good impression right upfront?

 

 

There’s been research from the University of Toledo and Stanford University that states that interview decisions are made within the first two to thirty seconds. That blew me away. The rest of the interview is just somebody justifying their initial decision. So it’s a “gut feel” decision that may occur even before you shake hands. It’s all about preparation. Learn about your client – how they communicate (verbally and non-verbally), how they dress, how they look. If you want a job, go to a place that’s close to their office and sit there during lunch. Talk to people from that company who are getting lunch there. On a Friday night, go to Happy Hour at a bar close to their office and talk to people from that company. When you talk to them, watch their body movements. What’s the tone they use? What’s the speed they use to talk? You can also do that with their written communication – their web site, annual reports, press releases. The key to all this is communicating to your audience that it seems like you already work there.

 

It reminds me of the book, Guerilla Selling. It’s all about learning about your customer, in that case, but in the case the employer you’re going after – getting as much information as you can, wherever you can. It’s amazing how much information you can gather.

 

Sure. That’s also an effective way to use LinkedIn, Facebook or your own personal network. Chances are you have contacts within that company. A lot of people only use those contacts to see what jobs are available and to ask them to pass their resume along. They leave out some of the greatest uses of a network – talking to people within an organization to find out what an organization is like and what the communication style is like. Listening for how they’re answering questions rather than just what they’re saying.

 

This is fantastic advice because you do want to fit in. It’s all about mimicking. When you’re at an interview, should you sit up straight and lean forward or should you try to have your body language be similar to the body language of the interviewer? From what I’ve read, you should try to mimic that person.

 

That’s exactly what you’re doing – it’s called mirroring. You’re trying to show that you fit in. You speak the same language. You’re really trying to act like you already work at the company. It takes a ton of preparation. A lot of people aren’t willing to put that preparation in, but the people who do get a huge, almost an unfair, advantage.

Phil's links

You can get free daily job tips from Phil at his blog or visit his main site, reCareered, the place for resume search optimization and job search 2.0. 

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Beyond Networking

Today on The Bigg Success Show, we welcomed Melissa Giovagnoli. Melissa is an author, speaker, coach and entrepreneur. Of her 11 books, four have been on the best seller’s list and one was featured on The Oprah Winfrey Show. She is one of the world’s leading experts on networking and has appeared on The Today Show, CNN, CNBC, and Fox. She was recently named the “best networker in Chicago” by Crain’s.


Networking vs. Networlding

We asked Melissa for her best networking tip. She says not to think of it as networking, but think of it as networlding, which is the title of one of her books. Networlding expands opportunities rather than limiting them.

As a networker, you might set a goal of meeting two people. If you’re a networlder, you would set a goal of meeting two people who you can form a long-term relationship with and build opportunities for you, for them, and for the greater good.

The “overstuffed Rolodex syndrome”

Many people confuse activity with accomplishment. You leverage your network by thinking about who would be good connections for you. Start with people who have complementary values. With the online world, you can have quality and quantity by being specific about what you ask for to create a vibrant exchange.

7 levels of support

Networking isn’t about taking. It’s also not about just giving. You can support people:  

  • Emotionally
  • By providing information
  • By providing knowledge (information plus experiences)
  • By promoting them
  • Through wisdom sharing (the 20 percent that will yield 80 percent)
  • By creating transformational opportunities
  • Community (creating the greatest good for the greatest number)

Links to Melissa’s sites

networlding2.org
This is Melissa’s most interactive community. The goal is for members to support each other in achieving their respective goals. You can create your own profile and build your own private circle around your special interest.

Networlding E-Learning
Here you’ll get six FREE lessons on networking for business and sales or networking for jobs.

Melissa will also help you with writing a book. If you’re really serious about it, contact her.

Subscribe to The Bigg Success Show in iTunes. 

Subscribe to the Bigg Success feed.

Related posts

Relationship Building Blocks

5 Laws of Stratospheric Success

3 Keys to Effective Networking

The Two Most Powerful Words You Can Use

The Other Pause that Refreshes 

Quit Jumping on Me Like a Dog!

We send out a Bigg Salute to Chris Brogan for coining this phrase and letting us run with it. He was describing a situation with an overly aggressive salesperson he had just met. This person was trying to win Chris’s business. As Chris said, “This guy wouldn’t quit jumping on me like a dog … and my tail wasn’t wagging!”

So if you don’t want to “jump on people like dogs”, here are four tips to keep in mind.

#1 – Don’t get too revved up.
It’s understandable that you’re excited about what you do. But they may not be as excited as you. At least not at this point. Look for cues. If they’re responsive to what you’re saying, then keep going. But if not, back off.

#2 – Don’t just pitch, pitch, pitch.

When you meet someone for the first time, get to know them. Start building a relationship. What are their interests? If you start the conversation by talking about them, you will almost certainly be invited to tell them what you do. When you are, keep it short. What’s your elevator speech?

#3 – Don’t go for an immediate sale.

Know what you want to accomplish, but keep it reasonable. It’s a step-by-step process. If you exchange business cards, and have a brief conversation, that may be a great start. Now you can follow-up and try to get to the next step.

#4 – Assume that now is a great time for them to talk to you in depth.

You don’t know what’s on their mind. What kind of day they’ve had. What kind of mood they’re in. Wouldn’t you rather talk to them about what your offer when they can give it the attention it deserves? Talk to them when they can give you 100% of their attention!

What internet marketers know about building relationships

Internet marketers ask us to “opt-in” … they get our permission to market to us by asking for our e-mail. You can do the same thing in person. Tease what you can do and then ask for permission to follow-up. If they say “No” … don’t sweat it. Someone else will say “Yes!” 

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Our bigg quote today is by Bob Burg:

"The successful networkers I know, the ones receiving tons
of referrals and feeling truly happy about themselves,
continually put the other person's needs ahead of their own."

So don’t jump on people like dogs because that dog won’t hunt!

Next time, we’ll discuss how to get in the loop to gain a competitive advantage. Until then, here’s to your bigg success!

Subscribe to The Bigg Success Show in iTunes.

Related posts 

The Other Pause that Refreshes

The Best Way to Build Your Personal Brand

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The Two Most Powerful Words You Can Use

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(Image by clix)

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5 Marketing Strategies to Get the Most Bang for Your Buck During a Recession

By Bigg Success Staff
05-30-08

Bigg Success in Business

bullseye 

When times get tough, businesses often cut their marketing budgets. This may not be the best move you can make, but it may be necessary. If you need to cut back, there are ways to do it without destroying your future prospects.

Here are five ways to get the biggest bang for your buck during a recession.

Current customers

It’s much less expensive to market to your current customers than to find new ones. So share the savings with your customers! Find a way to save them money and they’ll be more likely to buy from you, even in tough times.

Contacts

Step up your networking efforts. The more people you meet, the more likely it is that you’ll find someone who needs what you sell. You may spend less money on marketing during a recession. Make up for that by investing more time in your marketing endeavors.

Referrals

The best way to get referrals is to ask for them! Ask your current customers for people they know who would benefit from what you offer. You may even offer an incentive to them for doing it. And don’t forget to work your contacts for referrals as well.

Customers like your customers

If you can identify people who share the characteristics of your current customers, you can target them efficiently. Check with your mailing service. They should be able to compare your customer base to their databases to find these prospects. This will also help you later with all your marketing efforts.

Counter-cyclical segments
Some products or services do better in a recession. Identify the areas of your business that are likely to gain more attention during tough times. Use those areas as a way to keep people buying from you and to gain new customers. Invest in what’s going to bring in dollars now.

Find out when we post new articles. Subscribe to the Bigg Success Weekly.

Hear today's lesson and laugh on The Bigg Success Show.

Related posts 

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25 Ways to Meet People and Build Your Personal Brand

By Bigg Success Staff
05-15-08

Personal Branding

twenty-five 

Meeting people not only helps build your career, it’s a great way to build a life! It’s a skill that is becoming more and more important. How do you get your name out there? Are you building your social balance sheet?

Here are 25 ways to meet people and build your social assets:

In your community

#1 – Volunteer for your favorite charitable organization.

#2 – Join a service club.

#3 – Attend Chamber of Commerce functions.

#4 – Join the local chapter in your area of specialty.

#5 – Patronize local establishments regularly. Tip well when appropriate.


In your field

#6 – Get involved in your trade associations.

#7 – Write articles in your field of expertise.

#8 – Reach out to experts in your field.

#9 – Find a mentor.

#10 – Attend conferences and conventions.


On the internet

#11 – Join social networks like LinkedIn, Facebook, or sites in your specialty.

#12 – Comment on posts.

#13 – Join groups of interest to you (e.g. Yahoo groups).

#14 – Use social bookmarking sites (e.g. Digg, Del.icio.us, StumbleUpon).

#15 – Start your own blog (e.g. WordPress, Blogger, Tumblr).


With people you know

#16 – Get to know who they know. Ask for introductions to people you’d like to meet.

#17 – Attend get-togethers and events that your friends host. Don’t be a wallflower.

#18 – Host a party and invite your friends to bring a friend.

#19 – Attend events together. Introduce each other to people you know.

#20 – Let your hair stylist know what you do.


Potpourri

#21 – Smile at people.

#22 – Make eye contact.

#23 – Practice striking up a conversation every time the opportunity presents itself.

#24 – Hang out near the bar or food table at parties. Everybody comes there eventually.

#25 – Practice observing and commenting to come up with good opening lines.

How do you meet people? Share your thoughts and ideas in the Comment section below.

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(Image by Claudecf,CC 2.0)

How’s Your “Netiquette”?

By Bigg Success Staff
04-03-08

Test Yourself

question_mark 

Netiquette is short for network etiquette. Are you as careful about netiquette as you are about etiquette?

Take the netiquette quiz to test your knowledge of proper behavior in cyberspace. It will take you less than five minutes to answer the ten questions.

This quiz was developed by the good people at Albion, which was one of the first commercial sites on the internet.

If you want to learn more, or you want to study for the quiz, check out the Core Rules of Netiquette.  These ten rules come from the book Netiquette by Virginia Shea.

Rule 1: Remember the human.

Rule 2: Adhere to the same standards of behavior online that you follow in real life.

Rule 3: Know where you are in cyberspace.

Rule 4: Respect other people’s time and bandwidth.

Rule 5: Make yourself look good online.

Rule 6: Share expert knowledge.

Rule 7: Help keep flame wars under control.

Rule 8: Respect other people’s privacy.

Rule 9: Don’t abuse your power.

Rule 10: Be forgiving of other people’s mistakes.

Here’s the good news – you don’t have to worry about which fork to use!

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Hear today's lesson and laugh on The Bigg Success Show. 

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