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They dream of a day when they don’t have to answer to anyone. No more answering to “the man.”
FINALLY, they will be free from the stupidity, the incompetence, the rules, the reports and everything else we associate with “the boss.”
The bad news
The bad news is that it will never happen for you. Now before you take it personally, please permit us to explain.
You will never be your own boss. You can’t be.
Not because of anything you lack. Not because something will stand in your way.
It’s not you. It’s everybody. Nobody can be their own boss.
Self-employment may be a checkmark you make to explain your employment, but in reality, it doesn’t exist.
We’ve been sold a lie. The reason is simple…
Boss #1 through ?
Your business can’t exist without customers. You work for your customers. They’re your boss.
Hopefully, you will have a lot of them. But there’s problem with that.
Have you ever had to answer to two managers? If so, you know the problem. One wants one thing; the other wants another. But you’re just one person.
The same goes for customers. While they probably have similarities, they are also all unique individuals.
As a small business owner, this can be your competitive advantage:
- The more you can craft your products and/or services to their individual tastes, the better.
- The more personalized the experience you deliver, the better.
- The more relevant you are with your marketing messages, the better.
So just understand that once you start your own business, you won’t be your own boss. You won’t have just one boss. You’ll have however many customers you have as your boss.
Yet more bosses
We’re not through yet. Where are you going to get the money for your business?
For example – if you go to the bank, they will set limits on what you can do. They call them covenants. You’ll have to report to them periodically (e.g. quarterly). We could go on, but you get the idea.
Of course, if you can fund it all yourself, you’ll have at least one less boss.
The good news
You may not be able to be your own boss. You may start a business and have lots of them.
You may make lots of money. But there’s a reward that’s even better.
Let’s say you had 100 customers who each represent 1% of your total sales. Ninety-nine of them are great, but the last one is completely detestable.
Fire that one! It will cost you 1% of your income.
You see, you can get trapped in a job because it’s 100% of your income. You have all your eggs in one basket. It’s like putting all your investments in one stock.
But when you start a business, you have multiple customers. So you are able to diversify your income stream. You have a portfolio.
So realize that you can’t be your own boss. However, you can have the freedom of working for people you really enjoy serving.
And hopefully the money’s great as well. More freedom. More joy. More money. Sounds like BIGG success!
Why do you want to start a business? Or if you already have, what motivated you to start?
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