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Success as an Entrepreneur Stems from 4 P’s

Four Ps for BIGG SuccessHow do you reach BIGG success as an entrepreneur? Remember the 4 P’s:

People

Put people first. This starts with you. Your business should serve you, not the other way around.

It continues with your employees. You may not have any at first, but as your business grows, the need will likely arise. Don’t neglect these people. Happy employees lead to healthy profits – another one of the p’s as you’ll soon see.

But neither you nor your employees will have any job security if you don’t please your customers. Attracting and, more importantly, retaining customers should be job #1 for everyone in your business.

Purpose

Your purpose lies where your passions and strengths intersect with a market need. You and your people are able to solve a problem for another group of people.

Your purpose defines your firm’s reason for being – your why. It should be easy to say and even easier to remember.

More importantly, your stated purpose explains the difference you make in the world. It should inspire you and your people to perform at your highest capacity.

Process

Stated simply, a process is a set of procedures. A set of processes forms a system – more specifically, your operating system.

Purpose helps define the what while process describes the how. Purpose helps you determine the right things day to day. Process helps you do them the right way.

Together, purpose and process help you do the right things the right way. You need them both to be a BIGG success.

Profit

Finally, we come to the final P – profit. Contrary to many people’s misperceptions, profit is not a dirty word. Without profit:

  • you won’t be able to replace equipment as it wears out
  • you can’t repay your bank debt
  • you won’t have any money to invest in growth
  • you won’t be able to justify pay raises
  • you won’t have the funds to hire more help
  • you would be better off investing your time and money elsewhere

Even non-profit entrepreneurs have to earn a profit if they want to serve more people. It may come in a different form than a for-profit entrepreneur but – make no mistake – it is essential for all enterprises.

There you go – 4 P’s that lead to BIGG success!

Image in this post from stock.xchng

Relationships and the Dog Eat Dog World

dog_daysThis is the third installment of our five-part Dog Days series. Today we want to talk about relationships. There’s that old saying, “It’s a dog eat dog world.

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It reminds us of this exchange on Cheers:

Woody: "How's it going Mr. Peterson?"
Norm: "It's a dog eat dog world, Woody, and I'm wearing Milk Bone underwear.”

Dog eat dog is a zero-sum mindset. In order for you to win, the other party has to lose. There may have been times when this mindset worked. If you were in a large city or you sold nationally or worldwide, you may have been able to get away with it.

But the world is getting smaller and smaller.

Man’s best friend

Thanks to the internet, more people are connected with more people. Reputations can be built or destroyed pretty quickly. So it really pays to think win – win.

Be man’s best friend. Build loyalty by being trustworthy. Win friends by being loveable.

Those attitudes win alliances today. Your network is the single biggest asset you can have. The value of your network is the sum total of the value of each and every relationship in it.

Call the dogs off

You build value in relationships by giving. So call the dogs off.

You’re seeing this so much now as more and more people start using new tools like Twitter. They follow you; you follow them back. Then you’re immediately greeted with an auto-generated sales pitch.

As we’ve said before, the problem is they’re not seeing people. They only see dollar signs, but the dollars don’t materialize because people are turned off by the initial communication.

Of course, you can be too laid back in your networking efforts. You have to think highly enough of yourself, and what you do, to promote yourself. If you don’t, why should anyone else promote you?

Find the balance between too passive and too aggressive.

“His bark is worse than his bite”

We’ve all probably heard these famous words uttered by a dog owner. Perhaps you’ve said them yourself.

Is it a problem if we as humans exhibit this behavior as well?

Of course it is! Because we lose credibility if that’s the case.

When you choose to elevate a discussion, you have to be ready to back up your words with actions.

Barking and biting can be tools if they are used carefully. If they aren’t, they’ll come back to bite you (pun intended)!

If you never bark or bite, people may think they can steamroll right over you. On the other hand, you can use these tools too much. Then people avoid you or just brush off the dialog without really listening. They also lose respect for you.

So it’s okay to bark, if you bark occasionally. When you do it occasionally, it makes the communication stand out.

And it’s okay to bite … if you rarely do it. Sometimes you have to confront an aggressor head on. It puts teeth into your words.

Relationships. It’s hard to fully quantify them. They don’t show up on your Balance Sheet. But nonetheless, they are the single biggest asset you have. So build relationships for your bigg success!

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Thank you so much for reading our post today.

Occasionally, no matter how hard you try, you find yourself in the dog house. Please join us next time when we’ll talk about how to get out. Until then, here’s to your bigg success!

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Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00453-080509.mp3

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(Image in today's post by mioawee)

Artificial Dissemination – A Tool for Bigg Success

spinToday we’ll wrap up our discussion about artificial dissemination. Last time, we talked about three dangers of misstatements and exaggerations.

There’s another side to artificial dissemination. It can also be a tool if used carefully and properly. We’ll look at two ways to do that.

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Honest vs. Kind

Sometimes we face a battle. It’s not a battle between good and evil. It’s a battle between two competing forces for good. Should we be honest? Or should we be kind?

Picture this … your best friend just had a baby. He’s so proud that the buttons on his shirt are popping. He takes you to see the little guy. Now, the little guy is the ugliest baby you’ve ever seen. He’s so ugly you’re not even sure he’s human!

So your friend turns to you and says, “Isn’t he the best looking baby you’ve ever seen?”

Panic sets in. What do you say? Beads of sweat start forming on your forehead. Do you tell the truth? Or should you be nice?

Artificial dissemination can be used as a tool for kindness.

Authentic vs. “Fake it until you make it”

Now we want to talk about telling the truth, the whole truth and nothing but the truth.

That’s another battle which we must fight every day. We often hear that we should be authentic. Yet we also hear people say that you have to “fake it until you make it.”

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george I’m authentic every day … when I first get up. If I wanted to be authentic, I would never shave!

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marylynn
I wouldn’t wear any make-up!

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It is important to be true to yourself. People can spot a fake. But “fake it until you make it” doesn’t necessarily mean being someone you’re not.

Artificial dissemination can be a tool for casting yourself in the best light.

We’ve talked before about the entrepreneurial roller coaster ride. But people like to do business with successful people. When you’re at the bottom of the ride, you don’t have to tell the world. Just confide in a few close friends or trusted advisors and project an image of success to the rest of the world.

The whole world doesn’t have to know the whole truth. In many cases, with most people, part of the truth will suffice just fine! You’re not on the witness stand for crying out loud!

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marylynnI think with social media we sometimes broadcast things about ourselves, not remembering that hundreds or thousands, or hundreds of thousands, of people are going to see it.

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george
You have to manage your reputation just like companies manage their reputations.

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marylynnI remember seeing a tweet from a person I follow. She had just lost her job. I don’t remember what she said, but it was something that would have been better left unsaid.

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george The stories you tell about yourself shouldn’t be fiction. But occasionally, you may think of them as part of a docudrama. You can put a positive spin on things. Sometimes that leads to bigg success!

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Authentic or fake it until you make it. Where do you come down in the debate? Share that with us by leaving a comment below, calling us at 888.455.BIGG (2444) or e-mailing us at bigginfo@biggsuccess.com.

Thanks so much for reading our post today.

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Get the tips and tools you need to be a BIGG success.
Subscribe to the Bigg Success Weekly – it’s FREE!

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Please join us next time when we’ll discuss a surprising thing that others expect from you. Until then, here’s to your bigg success!

Subscribe to The Bigg Success Show in iTunes. 

Subscribe to the Bigg Success feed.

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00444-072309.mp3

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(Image in today's post by clix)

Artificial Dissemination – 3 Dangers

lieWe value honesty and integrity. We’re taught to tell the truth. Yet when we’re tested in the real world, sometimes we use artificial dissemination.

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A friend of one of our friends lied on his resume. He said he had graduated from college. The company found out that, while he was close, he hadn’t actually done all of the work to earn his degree. They fired him.

That’s one of the dangers of artificial dissemination. It can come back and bite you.

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george My dad used to say, “Son, always tell the truth. Then you won’t have to try to remember what you said.”

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marylynn
I understand his point. One lie often leads to another.

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Have you ever met someone who you came to know better over time? At some point, you realize they’re just full of bull caca. But what comes next is even more amazing …

You realize that they’ve told that old story so many times that they actually think it’s true themselves!

That’s the second danger of artificial dissemination: you start to believe it yourself.

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Get the tips and tools you need to be a BIGG success.
Subscribe to the Bigg Success Weekly – it’s FREE!

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The next form of artificial dissemination is more subtle. In most cases it’s not an outright lie. It usually doesn’t start out as artificial dissemination.

Instead, it’s a failure to deliver on promises.

This can take two forms:

First, it may result from over-promising. Hyperbole, even (think Snagglepuss)!

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marylynnIt’s important to be excited about what you do, but sometimes in our excitement … we overstate how well we do it!

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george Or we over-commit. And I know whereof I speak. I came by this one honestly because my Dad was the same way. Do you ever think you’ve suddenly been turned into some sort of super human who can do way more than you, the human, can actually get done? You stuff your schedule full and then … oh,oh … there’s no way you’re going to get it all done.

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It’s an honest mistake, but it has the same result. Artificial dissemination.

Second, we may not follow up. There are a number of reasons this may happen. It may be what we just said … we over-committed upfront.

It could be that we’re not organized. We need to record the promises we make. Then we need to schedule whatever actions are necessary to follow-up within the time we promised. We need a system!

Because without a system, we forget. Or we never get around to doing the things needed to deliver on our promise. And the result is the same …

It’s the third danger of artificial dissemination: people stop trusting you.

We’ll stop here for now … please join us next time when we’ll look at the other side of artificial dissemination. And this may surprise you. We’ll tell you how to use it as a tool for your bigg success!

Thank you so much for checking in with us today. We really appreciate it and that’s no lie! Until next time, here’s to your bigg success!

Subscribe to The Bigg Success Show in iTunes. 

Subscribe to the Bigg Success feed.

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00443-072209.mp3

Related posts

Artificial Dissemination – A Tool for Bigg Success

Overstepping Stones

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(Image by karindalziel,CC 2.0)

Network Like a Cat

catBigg success is life on your own terms. Our focus today is work, one of the five elements of bigg success.

You may have heard about this. As cat-lovers, we found it fascinating. Researchers have identified a special purr – they call it the “solicitation purr” – which cats use to get attention.

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The researchers say the solicitation purr is a combination of a regular purr and a sound that resembles a crying baby. While cats purr with each other, it appears they really ramp up their solicitation purring when they communicate with us humans to get our attention.

Almost all the people who listened to cats purring identified the solicitation purr as more urgent. So we have trouble resisting it.

It made us think about networking. We’ll talk about the three networking cats:

The cat that meows

As soon as you meet them, whether in the real world or online, they pounce. They’re in your face making as much noise as they can. They want your attention and they want it now!

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georgeI remember getting a friend request in Facebook. I accepted. The next thing I knew, my new friend sent me a message that said, “George, do you have any health problems?” It turns out he was involved with a business that sold a product to improve your health. But isn’t that a strange way to greet a new friend?

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marylynnYet we see it all the time. I think it happens more with social networking. For some reason, it’s as if people don’t think they’re communicating with another person. They think they’re communicating with an object – a picture or a computer. But there’s a real person there.

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Being too aggressive too quickly may occasionally produce results. But most of the time, we avoid these cats. If we do encounter them, we get away as quickly as we can.

The cat that purrs

These cats sit around purring, mostly keeping to themselves. They’re content to let people come to them. They don’t make an effort to meet new people or to extend their social circles.

Because they’re so content just living in their own world, these cats miss out on a lot of opportunities because they don’t expand their network or it expands very slowly.

The cat with the solicitation purr

These cats want attention but they’ve learned there is a better way to get it than meowing. They’ve also learned that their regular purr doesn’t get results either. So they’ve evolved by creating a new purr. It has a sense of urgency along with a sense of calm.

Think about attraction, not the law of attraction but what attracts one person to another. People aren’t attracted to people who seem desperate. This is true in romantic encounters, but it’s also the case for professional encounters.

However, people also aren’t attracted to people who seem aloof. Cats who just sit around purring may be perceived as snobbish.

So evolve. Be the cat with the solicitation purr. Exhibit calm and urgency at the same time and you’ll network your way to bigg success.

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Get the tips and tools you need to be a BIGG success.
Subscribe to the Bigg Success Weekly – it’s FREE!

___

Thanks so much for reading our post today. Please join us next time when we’ll talk about bigg water. Until then, here’s to your bigg success!

Subscribe to The Bigg Success Show in iTunes. 

Subscribe to the Bigg Success feed.

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00439-071709.mp3

Related posts

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(Image in today's post by pelinbahar)