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Brand Positioning - Be Distinctive!

Brand Positioning: Why Should Your Business Exist?

Brand Positioning - Be Distinctive!
Your brand positioning has to go beyond “me too but.” Click the player to hear George & Mary-Lynn share some ideas on The BIGG Success Show podcast.

We know – the question posed in the title is a tough one. But we say it with love. And we share it from our own struggles with this topic.

It’s a crowded marketplace these days. Competition is fiercer than ever. The bad news is that it’s probably only going to get more vicious in the future.

Many small businesses aren’t prepared to compete amidst all the noise. They don’t stand out. They get lost. They remain obscure.

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Freedom To-Do App

This App Gets Rid of Your To-Do List

Freedom To-Do App

Is your to-do list stressing you out? Get some relief! The Freedom To-Do List app creator joins us today on The BIGG Success Show.

Today we’re talking with Dr. Jim Steffen. He’s a time management expert, and author of Bestseller Aligned Thinking: Get The Most From Your Time, Life And Career – which is based on his thirty years of research around the world and in 160 Fortune 500 Companies.

Jim has created a new FREE app available now in the iTunes store called the To-Do List Freedom app – designed to help anyone relieve to-do list stress and frustration.

Listen to our interview to learn:

· The danger to-do lists have on your health
· The problem with putting everything on a to-do list
· Why Jim’s “holding list” concept helps you prioritize
· What outstanding people do and don’t do

You can find Jim’s FREE To-Do List Freedom app in the iTunes store for iPhone and iPad. If you don’t have one of those, just visit TimeManagementFree.com for a free tutorial on how to avoid to-do list frustration.

More To-Do List Help

Become a free member of our Entreprenurturing™ Center to hear our extended discussion with Jim where you’ll also learn:

· The 2 simple yet important questions to ask yourself about time
· How to be efficient AND effective

Plus, we provide a download of just the section in the interview where Jim talks about how app works so you can quickly review how to use it once downloaded to your iPhone or iPad.

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00886-121113.mp3

helicopter view

Why the 30,000 Foot View is Worthless

helicopter view

Listen to this post! Click play to hear George & Mary-Lynn take flight in this BIGG Success Show Podcast (Duration 3:20)

When it comes to strategic planning, you often hear people talk about the 30,000 foot view. We’ve even talked about it.

The idea, of course, is to get up high enough to see the BIGG picture.

But recently, we’ve really been taking a look at how we plan. We’ve been thinking about the business planning process of the entrepreneurs we coach.

And we’ve reached a conclusion…

The 30,000 foot view is worthless! It’s a bad metaphor.

The 30,000 foot view from ze plane, ze plane
You’re in a plane flying at 30,000 feet. You look down to see the tiny houses and other buildings.

You can see vehicles in motion – there must be a human being inside. But you can’t see them.

You also can’t fully understand the landscape. You can see mountains, but you can’t tell whether they reach a height of a few thousand feet or 10,000 feet plus.

It doesn’t really matter to you – you’re flying over it at 30,000 feet.

But it sure does matter to the people you can’t see – the road over a small mountain is certainly easier to navigate than one over a tall mountain – if there’s a road at all.

At 30,000 feet, you just can’t get the proper perspective.

A better way than the 30,000 foot view from a plane
So we’re convinced we need another metaphor. Let’s descend from 30,000 feet. Let’s land that plane.

What do you say we hop in a helicopter? Let’s look at the view from 3,000 feet?

Of course, the cool thing about a helicopter is we can quickly get even closer to the ground if need be. OR we can quickly rise up if it would be helpful to get a view from a little further from the ground.

OR to get over a really BIGG mountain!

In our helicopter, we’ll really be able to read the terrain. If we see something we want to investigate further, we can hover over it.

We can even land easily just about anywhere if we really want to get the lay of the land. Or talk with the people – the people we want to serve.

We need to put boots on the ground so we can see what they’re experiencing. Then we can jump back into the helicopter to see what lies ahead.

So for planning, we recommend giving up the plane with a 30,000 foot view so you can give a whirlybird a whirl. You’ll gain the perspective you need to reach BIGG success!

What do you think – is entrepreneurial planning best done in a plane at 30,000 feet or a helicopter?

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00873-080613.mp3

Image in this post from Flickr

How to Identify Threats to Your Business and Career

identify threats to your business and career for BIGG SuccessMillennials don’t wear watches. A friend of ours recently said he doesn’t either. And he’s a boomer.

They don’t wear watches because they don’t need them. They use their smartphones.

The trend in watches may not be important to you. But it serves as a great example.

If you’re an entrepreneur, take note. But even if you aren’t, you can learn from this example.

Listen to this post! Click a player to hear George & Mary-Lynn on The BIGG Success Show Podcast. (Duration 4:20)


iPhone/iPad/Mobile Podcast Player

[haiku url=”http://traffic.libsyn.com/biggsuccess/00826-090612.mp3″ title=”The BIGG Success Show #826″]
The mistake we make too often

When we think about competition, we tend to think too directly. We only think about other businesses in our industry.

We go “head to head.” We “duke it out.”

It makes for great drama. But all the while, we may have a larger problem:

As strange as it sounds, your greatest competition may not come from your competitors. It may show up in the form of substitutes – smartphones replacing watches.

Sure, you should think about your competition. You should understand what they’re good at and what they’re not.

But as you consider the future of your business or your career, think long and hard about the threats to your livelihood.

3 important questions to ask

You need to think about more than just who your customer might use instead of you. You also need to ask:

  • What might a customer use instead of your product or service?

    In this example, a customer could replace their watch with their smartphone.

  • Why might it be different this time around?

    It’s not like smartphones are the first time we’ve had access to a clock other than a watch.

    Our cell phones had clocks on them. But they didn’t make this impact.

    So why is it different this time around? Because our smartphones are command central for most of us.

    We check our e-mail. We surf. We text. We take pictures. We play games. The phone is the least important part!

    If they’re not in our hand, they’re on the desk or table in front of us. They are ever present. We connect with the world through them.

    So why have a watch when you can just refer to the device you refer to for everything else? It’s just as easy (if not easier) to check the time on your smarthphone.

  • How might this new use affect your business or career?

    So smartphones may turn out to be a destructive technology to watch manufacturers and a disruptive technology to jewelry stores.

    If you’re in one of those businesses – as an owner or an employee – you would have to think about the effect it will have in the coming years.

    But don’t stop there. Figure out how you will respond now.

The key is to keep your eyes and ears open. Get outside your industry. Watch the trends.

Most of the things you see will have little or no impact on your business or your career. But once you in a while, you may something that will.

We’ve talked about this in a defensive way. But as you look and listen, you may discover an opportunity that leads to BIGG success!

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00826-090612.mp3

Image in this post from stock.xchng

3 Ways to Spend Black Friday to Make Next Year a Success

Black Friday alternatives for your BIGG SuccessThe day after Thanksgiving.

Black Friday.

The official start of the holiday shopping season.

Get out of bed in the middle of the night.
Get out to the stores well before sunrise.
Wait for the doors of the store to open.
Rush in with the mass of people gathered.
Fight for the bargains.
Shop ’til you drop.
Come home exhausted.

It’s the Olympics of shopping. And the competition is stiff.

Listen to this post! Click the player to hear George & Mary-Lynn on The BIGG Success Show Podcst.


iPhone/iPad Podcast Player
[haiku url=”http://traffic.libsyn.com/biggsuccess/00756-112511.mp3″ title=”The BIGG Success Show #756″]

People invest time and money. Like an entrepreneurial endeavor, the returns are both financial and psychological. You may save money. And you experience a shopper’s high from finding a great deal.

But BIGG goal-getters rise above the crowd. So instead of talking about retailers getting into the black, let’s talk about how you can get into the black, to make more money.

We’ll discuss three ways to spend Black Friday to make next year a BIGG success.

And the best part is…you won’t have to lose sleep or fight the hoards to do any of them.

Spend the day learning

Let the herd spend the day spending their money. Spend your day learning how to make more money.

People in the know tend to have.
People who know not tend not to have.

So go to the library. Do some research online. Read a book.

Browse for ways to improve a specific skill. Check out a new opportunity.

The possibilities are as long as the lines at the checkout. The lines you won’t have to stand in.

Spend the day planning

Instead of chasing deals in the stores, spend your day calculating how to reach BIGG success.

What are your goals for next year? What needs to happen before year end to set yourself up for BIGG success next year?

Start this holiday season figuring out how to make spirits bright next holiday season.

Then sample the eggnog!

Spend the day organizing

Let the crowd place orders. Spend your day creating order.

Get a jump on your year-end organizing. Get your files set up for next year. Get this year’s files ready to put away.

Don’t worry about sorting out the deals from the duds, like the masses. Sort out what you need to keep and what you don’t now. Clear out the clutter instead of creating clutter.

Warning: You may miss a good deal or two.

But you will save yourself time and money. And set yourself up to make more money.

And here’s the bonus: Black Friday only offers one time deals. Spend your day learning or planning or organizing. It will help you get in the black and stay there. Now that’s BIGG success!

How have you made Black Friday a productive day?

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00756-112511.mp3

Image in this post from Flickr