7 Tips in 7 Minutes blog post image

7 Tips for Success in 7 Minutes

7 Tips in 7 Minutes blog post image

We share 7 tips for success to celebrate the 7th anniversary of BIGG Success in a Minute, our syndicated radio feature, by sharing 7 favorite episodes.

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Seven years ago today, BIGG Success in a Minute – our syndicated radio feature with Envision Networks – hit the airwaves for the first time. On The BIGG Success Show, we share seven tips for success from seven of our favorite episodes. Here’s a summary…

Welcome to this special show. We’re celebrating the 7th anniversary of our syndicated radio feature, BIGG Success in a Minute.

So we thought we’d do something special today. We air a show every day, 365 days a year. Each week, we try to cover all 5 elements of BIGG success – money, time, growth, work, and play. It’s quite a variety.

And today, we’re going to share 7 of our favorite episodes. 7 shows. 7 minutes. 7 tips for success.

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3 Influencers of Career Success

influencers of success | BIGG SuccessHere’s something to always keep in mind throughout your career:

Growth creates opportunity.

It’s not profound. It’s completely logical. Yet many people never stop to think about it.

So when you’re setting your career goals, think about where the growth is. There are three influencers of career success: your occupation, your industry and your company.

Hear this post. Click a player to listen to George & Mary-Lynn on The BIGG Success Show Podcast.

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BIGG success is life on your own terms. It’s about entrepreneuring your life. Whether you ever plan to be an entrepreneur in the traditional sense of the word, you are in charge of your life. You own it lock, stock and barrel.

So how does life on your own terms fit with the three influencers of career success?

You want to match your own passions and proficiencies with an opportunity.

Since growth creates opportunity, as you evaluate your occupation, your industry and your company, you want to look for growth.

Let’s run through two scenarios today; the two extremes.

Scenario 1: Growth in all three

Under this scenario, you’ll likely stay put. Opportunity should come your way. Keep building your network. Do all that you can to establish yourself as an expert in your field.

Always be on the lookout for projects that play to your strengths. And set your own timetable – when you want to get promoted – and go for it.

Scenario 2: No growth (or worse) in all three

You can wait. But as a BIGG goal-getter, unless you’re near the end of your career, it’s time to get proactive. Clearly, it’s time for a career change.

In this case, you want to start with you. What are your passions? What are your strengths?

You want to really do some thinking before you start considering possible careers. Otherwise, you’ll become overwhelmed with choices.

By starting internally, you can quickly eliminate the external options that don’t fit you. Then you can focus on finding the best opportunities for you.


Mary-Lynn FosterThis is the scenario I found myself in before we started BIGG Success. I was a radio DJ. I loved it. I have a passion for radio broadcasting. But I didn’t see any opportunity for growth.



George KruegerI remember, Mary-Lynn, we looked at the financials for your employer. They were facing declining sales. We went and looked at the industry. It had falling sales as well.



Mary-Lynn FosterRight, and this was even before the recession. So the outlook wasn’t positive. I knew I needed to look at options. We arrived at BIGG Success.



George KruegerAnd it’s ironic – now you’re back in radio.



Mary-Lynn FosterYeah, I host my own talk show on 93.5/95.3 Connect FM. It’s broadcast online at But it’s on my own terms. I get to do something I love part-time while I work to make my business grow full-time.


It’s like having your cake and eating it too. Three rights don’t make a wrong. In fact, find a growing occupation in a growth company that’s in a growth industry and you’ll be well on your way to BIGG success!

Considering a career change? Need help finding your opportunity? Maybe we can help.

Here’s something that never changes. We’re so grateful that you spent some of your time with us today.

Next time, we’ll talk about how to break the boundaries that keep you from reaching BIGG success. Until then, here’s to your BIGG success!

Direct link to The Bigg Success Show audio file | podcast:

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5 Ways to Start Your Own Business with Less Risk

make lemonade out of the risk lemons of starting a business | BIGG SuccessSo you want to start a business?

But you’re not really a risk taker. What can you do?

You might be surprised to know you’re not alone. The most successful entrepreneurs are excellent risk managers.

So today we’ll talk about 5 ways to start your own business with less risk.

Hear George & Mary-Lynn share the 5 ways to start your own business on The BIGG Success Show Podcast. Click a player to listen.

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Start your business part-time

Rather than quitting your job and starting a business, why not start part-time?

Even if it’s not your ideal business, start building a customer base while you still have your regular income.

Your business won’t be burdened with your full salary. You’ll be able to reinvest more so you may be able to grow faster upfront.

Before you know it, you’ll be able to quit your job and devote your full effort to your business.

Get a part-time job

Instead of relying only on your new business to pay all your bills, get a part-time job.

It adds stability to your stream of income. Maybe you can work for your existing employer part-time. Maybe you can get another part-time job to supplement the income from your business.


Mary-Lynn FosterWe still do this. I host a daily talk show on a locally-owned radio station. It makes for a busy schedule, but I love radio!



George KruegerIn addition to BIGG Success, I also teach entrepreneurship at our local university. I still thoroughly enjoy the interaction with my students.


These part-time gigs relieve some of the pressure of owning a small business.

Tag team your startup

If you’re married, can you live on just your spouse’s salary? Or will your spouse’s income cover most of your bills so you can reinvest more profit in your business to make it grow faster.

After you get your business stabilized, maybe your spouse will get the entrepreneurial itch. Your income can help them get started in the same way they helped you.

Find a working partner

You don’t have to quit your job at all to own your own business. Partner up with someone who has the skills and the time for a startup business.

You invest capital. You may also work part-time in the business. As the business prospers, you may eventually leave your job and work in the business. Or you may repeat the process and build a portfolio of small businesses.

Sell your sizzle for a stake

You don’t have to be the entrepreneur to have a stake in a small business. Find an entrepreneur who needs your skills. Negotiate for a percentage of the business in addition to a salary.

There you go – 5 ways to start your own business with less risk.

But remember, you’ll never get to BIGG success if you don’t get started!

If you aren’t sure how to start your own business, shoot us an e-mail at or leave a voice message at 877.988.BIGG(2444). Maybe we can help.

Thanks so much for reading our post today. We sure would love to see you here again tomorrow!

Until then, here’s to your BIGG success!

Direct link to The Bigg Success Show audio file | podcast:

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Social Media and Karaoke Night

karaokeKaraoke Night. Some people love it. Some people hate it.

Some people sing. Some people make fun of the people who sing.




george It makes me think of that time, Mary-Lynn, when you were still in radio and we ended up at Karaoke Night with one of my favorite bands of all time, Cheap Trick.



marylynnYeah, I had interviewed Rick Nielsen, their lead guitarist, on my show that day. He arranged for backstage passes which was awesome. After the concert, they invited us back to the hotel bar to hang out.



george It just happened to be Karaoke Night. A woman attempted, and I’m being generous here, to sing Pat Benatar’s Hit Me with Your Best Shot. Robin Zander, Cheap Trick’s lead singer, made a face I’ll never forget.



marylynnI kept hoping someone would sing one of their songs, but that never happened. It was still a fun night!


Enough about karaoke. That’s just one half of the topics for today’s post.

We talk to a lot of people about social media. A lot of people in the bricks-and-mortar world are trying to get it. And like a lot of things that are new, it seems complex.

So let’s see if we can take away some of that complexity by comparing Karaoke Night to social media. We’ll look at three things we need to make a successful Karaoke Night and apply those to social media. It comes down to 3 P’s:


With karaoke, we usually think of a bar or a coffee shop. Someone has to organize it and promote it.

In social media, the place may be a blog or a site like Facebook or Twitter. They organize and promote their place so people will come there and hang out for awhile.


Karaoke wouldn’t be much fun if there was no one there. It’s the people that make it interesting. Similarly, Facebook and Twitter are great places to be because there are so many people there.


If no one ever sang, how much fun would karaoke be? It’s fun because of the variety of talents and interests displayed. You learn about people by the songs they choose to sing.

In social media, everybody can be a performer. Of course, there’s the blogger or podcaster. There are people who leave comments; they’re performing, too.

Every tweet in Twitter or status update on Facebook is just like singing a song at Karaoke Night.

They’re both networking

Karaoke and social media both bring people together with something in common. They both allow people to show off their talents and interests. They both allow you to meet new people. They’re both an opportunity to share experiences and build relationships.

If you pick the right song when you karaoke, everybody will sing along. If you share something people find intriguing or useful, they’ll share it too. Do it enough and you might just become a celebrity with your own group of fans!

Can you think of other ways that karaoke is like social media? Share that by leaving a comment below, calling us at 877.988.BIGG(2444) or e-mailing us at

To connect with us on Facebook, Twitter, etc. visit our About Page.

Thanks so much for reading our post today.


Get the tips and tools you need to be a BIGG success.
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We’re going to continue talking about social media tomorrow. We’ll look at some new research to discover if social networking can help you live longer. Until then, here’s to your bigg success!


Direct link to The Bigg Success Show audio file:

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How to Chase Away Your Website Visitors

running_awayMost businesses and non-profit organizations have a web site by now. Good thing since more and more people are searching online for services instead of using the phone book.



There’s a lot of advice about how your website should look. It’s important to pause to realize …

It's the experience that counts the most!

Just like in the bricks-and-mortar world, people value the experience.


marylynnI've had two bad user experiences recently. The first one has to do with a local not-for-profit organization for which I volunteer. I produce the audio for the radio and television commercials that promote the event. The commercials mention a web address to get more information. However, that address takes you to the organization's national website. I spent ten minutes trying to find the page with information about our local event.



george If memory serves, Mary-Lynn, you told me that you saw a link, “Find your local event.” But it directed you to sign up or log in to get more information.



marylynnRight! It’s crazy. I shouldn't have to sign up to simply get information. Regardless, I finally recovered my user name and password. Then I logged in, but I still haven't found the local page. I ran out of time and will have to go back.



george People who aren’t as invested as you probably wouldn’t put that much effort into finding the local information. Worse yet, they may never go back to the site.


Tip #1: Create a landing page specific for what you are promoting.

Make it easy for people to find the information they want. For example, our local branch could have a page that ends with the name of our city. They could set up an address like this:

That's a landing page. It’s the address you want to promote to people in your area for information about your local organization – especially when you’re using local TV, radio, or the newspaper.

Here's another example for a business: If you are promoting a deal, use a web address like one of these:

Create your landing page in advance. It can reiterate the most important points of your advertisement and provide more information. Also provide links to your home page and any other pages that people interested in this promotion might find useful.

Integrating your offline marketing with online marketing makes all your marketing more productive. It’s a time-tested strategy. If visitors to your site get the information they want quickly, they’ll be more likely to take the time to visit other areas of your site.


marylynnThe second bad experience occurred when I read an article online about a local tech series that is free and open to the public. The article was on our local newspaper's website. It gave details on the upcoming session and offered a link to the organization's website to get more information on all of the sessions in the series.



george So you went to the website to find out more information, and I remember hearing a … how should I describe it … a frustrated sigh coming from you.



marylynnThat’s a good way to say it. I was frustrated because I couldn't find anything about the series. I clicked on several page links, including their events link. Nothing. I used their search tool to search for the name of the event. Still nothing. Finally I went to their calendar and typed in the exact date. The first session in the series came up. It contained the same information that was in the article. Nothing further about the entire series. I was planning to put all of the dates on my calendar. I guess I’ll have to call them.


Tip #2: Make it easy to find the information you promote.

If you want people to know about your events, make it easy to get that information. Especially if your event is getting press!

Create a page like we suggested above. If you prefer to link people to your home page, create a link and highlight it so people can find it quickly and easily. For example, in the case we mentioned above, you could highlight it this way:

"Tech series starting in August"

Make it very visible on your site. When people click on that link, it will take them to the page you've created with all the information about that event.

Your site is an excellent tool to compliment your other marketing efforts. But if you don't make it easy for people to find what you’re promoting, they won't participate in your sale or event.

Prepare your web site for visitors before you advertise or send out a press release. That will help make your campaign a bigg success!

Do you have any tips from your bad user experiences? Or maybe a good experience combining your web site with traditional media? Share that with us by leaving a comment below, calling us at 877.988.BIGG(2444) or e-mailing us at

Thanks so much for reading our post today. Please join us next time when we’ll discuss artificial dissemination. Yes, you read that right! Until then, here’s to your bigg success!


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