As a small business owner, you can become a celebrity CEO to gain an advantage over your competition. As your personal brand grows, so will your business. Made possible by FinancialFreedomTool.com
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We’re BIGG fans of small business, so we’re happy to be celebrating #SmallBusinessWeek. To kick it off, we talk with Ramon Ray on The BIGG Success Show today.
He writes for Entrepreneur, Inc., Small Business Trends, Business Insider, and more. He joins us today to talk about his latest book, Celebrity CEO: How Entrepreneurs Can Thrive by Building a Community and a Strong Personal Brand*. Here’s a summary of our conversation.
What is a celebrity CEO?
Ramon says that small business owners have the ability to go very narrow and serve a niche market. Few of us are going to be Oprah Winfrey or LeBron James.
But we can all have a narrow lane where we are well known. That’s a celebrity CEO. It’s Ramon’s story. He’s not known to the whole world, but he’s well known in his little market, in his little world, in his small lane
Want to hear what Ramon’s wife said when she learned that the title of his new book was Celebrity CEO? Listen to the show. Simply click on the PLAY button above.
Why does branding even matter?
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