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Become a Celebrity CEO and Watch Your Business Grow blog post image

Become a Celebrity CEO and Watch Your Business Grow

Become a Celebrity CEO and Watch Your Business Grow blog post image

As a small business owner, you can become a celebrity CEO to gain an advantage over your competition. As your personal brand grows, so will your business. Made possible by FinancialFreedomTool.com

We’re BIGG fans of small business, so we’re happy to be celebrating #SmallBusinessWeek. To kick it off, we talk with Ramon Ray on The BIGG Success Show today.

He writes for Entrepreneur, Inc., Small Business Trends, Business Insider, and more. He joins us today to talk about his latest book, Celebrity CEO: How Entrepreneurs Can Thrive by Building a Community and a Strong Personal Brand*. Here’s a summary of our conversation.

What is a celebrity CEO?

Ramon says that small business owners have the ability to go very narrow and serve a niche market. Few of us are going to be Oprah Winfrey or LeBron James.

But we can all have a narrow lane where we are well known. That’s a celebrity CEO. It’s Ramon’s story. He’s not known to the whole world, but he’s well known in his little market, in his little world, in his small lane

Want to hear what Ramon’s wife said when she learned that the title of his new book was Celebrity CEO? Listen to the show. Simply click on the PLAY button above.

Why does branding even matter?

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Holiday Marketing Tips SBAchat

Holiday Marketing Tips for Your Business to Ring Up Sales

Holiday Marketing Tips SBAchat

Here are some holiday marketing tips you can implement for Black Friday, Small Business Saturday, Cyber Monday, and the entire holiday season.

These ideas come from some of the best organizations that serve small business. We were invited to participate in a Twitter Chat hosted by the U.S. Small Business Administration, along with AMEX Shop Small, SCORE, Google Small Business, Square, Ebay, Small Business & Entrepreneurship Council (SBE Council), and more.

In this post, we’ve compiled some holiday marketing tips that you can implement in your business right away. You’ll also find direct links to valuable free resources for your business.  See all of the tips and resources offered during the chat by searching the #SBAchat hashtag on Twitter.

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SBAchat participants and resources for women entrepreneurs

44 Resources for Women Entrepreneurs

SBAchat participants and resources for women entrepreneurs

In honor of Women’s Small Business Month, the U.S. Small Business Administration hosted a Twitter chat to share tips and resources for women entrepreneurs.

We were honored to be among the organizations and individuals invited to participate in the #SBAchat, who are dedicated to helping small businesses succeed. Below are some highlights from the chat, plus some great resources for women entrepreneurs.

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Small Business Owners Optimistic - American Express OPEN

Why are Small Business Owners So Optimistic?

Small Business Owners Optimistic - American Express OPEN

Small business owners are optimistic according to an American Express OPEN report. Click PLAY to the discussion about the findings on The BIGG Success Show podcast.

It’s Small Business Week here in the U.S. and we were thrilled to have one of the foremost authorities on small business with us on The BIGG Success Show.

Alice Bredin is the Founder and President of Bredin, a leading B2B marketing agency, an author, and she’s also the small business advisor to American Express OPEN.

We talked with Alice about the 2016 American Express OPEN Small Business Monitor, the leading barometer of how small business owners feel about the future.

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why you should not find your passion in business

Does Passion for Your Business Lead to Failure?

why you should not find your passion in business

As always with our podcast and blog, you can listen to the content or read it. But in this case, we think you might get a kick out of hearing the fun story we share instead of just reading it. Just wanted to let you know. (Click PLAY to listen. Duration 5:13) ~ George & Mary-Lynn

This post was inspired by a great post over at Tech Cocktail called
How Passion Blinds Entrepreneurs. It’s part of their interesting series on The Psychological Guide to Starting Up.

They’re talking about the mental and emotional sides of entrepreneurship. We love it – it’s why we started The BIGG Success Entreprenurturing™ Center. Just like our brains, there are two sides to owning a business – the logical and the emotional.

The Tech Cocktail series is also very timely, since we’re celebrating
Small Business Week here in the United States. But we digress – back to passion talk.

If you’re an entrepreneur-in-the-making, you will often be told to “find your passion.” But we got to thinking…

Does passion for your business lead to failure?

Yes.

Here’s why:

When you start a business – it’s not a fling, it’s a marriage.

Trying to meet an idea

Picture yourself in a crowded bar. There’s you and a bunch of other future entrepreneurs.

You’re all there for the same thing – to pick up an idea.

You look around the room. An idea catches your attention.

You walk over to it and offer to buy it a drink. While you sit there, you get to know this idea a little better.

But there’s no chemistry. So you move on.

You repeat this process again and again. There are a lot of ideas in this bar.

But you’re starting to get frustrated. You’re about to give up. Maybe you’re just not meant for this life. You settle your tab and head toward the door.

Then all of a sudden…

Seeing the hottest idea ever

A new idea just showed up. Your head turns. Wow! You can’t stop looking at this idea.

It’s embarrassing. You hope the idea doesn’t notice. But it does. And smiles back at you.

You stop dead in your tracks. You approach this new idea. You start talking – you can’t believe how much you have in common.

And you just can’t stop staring at it. You can’t help yourself. This idea is hot! By far, it is the most attractive idea you have ever seen. It deserves your full attention.

You and the idea go out on several dates. You’re falling in love. You’ve never met an idea like this one. You just click. Romance blooms.

You commit to this idea. It’s your one and only.

And that’s when the trouble starts…

Falling out of love with an idea

When you were just taking the idea out on dates, you still had your own space. Now you’re sharing space. And this idea has some quirks which just drive you crazy.

The idea doesn’t fit in with the people who you want to help the most. They say they don’t get this idea of yours.

The idea requires more money than you ever imagined. You’re not sure if you can keep it happy. After all, you’re not rich – yet.

The idea also demands more of your time. This idea you’re hitched to is demanding!

The passion you once felt is gone.

You can’t take it anymore. You divorce the idea. Another marriage failed.

But it doesn’t have to go down like this in your business…

As with relationships, passion is the starting point in business. But lasting relationships move from the passion phase – where you don’t see the quirks – to a deeper love – where you clearly see and fully accept the idiosyncrasies.

So take your idea out on some dates. But be sure you’re looking at it without stars in your eyes. When you’re not just in love with your idea, when you truly love it, you’ll know you have the idea you can live with long-term.

And don’t ever forget – love is a verb. So take action. It leads to BIGG success!

Do you think passion for your business leads to failure?

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00866-061913.mp3

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