The Way You Wear Your Brand
We recently attended SOBCon 2011 – a conference for people with businesses like ours. The organizers, Liz Strauss and Terry Starbucker, are two of the most amazing people you could ever hope to meet.
They manage to put together an exceptional experience every year. There’s the term…
Experience
Listen to George & Mary-Lynn share this experience on The BIGG Success Show podcast. Click the player to listen
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Many small business owners forget they’re in the business of delivering experiences. You don’t sell products or services; you sell experiences. You deliver those experiences through your products and services.
An unforgettable experience
We experienced something at SOBCon this year that we didn’t think we would ever experience first-hand. Before we get into that, a little history:
