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Be a Success Faster

build synergy for your BIGG SuccessBigg success is life on your own terms. There are five elements of bigg success – money, time, growth, work and play.

The BIGG idea behind BIGG success is to create synergy so we reach bigg success faster. We do that by finding ways to get the five elements working together rather than against each other.

One way we do that is by building trust. Today, we’ll discuss four ways to build this critical element for BIGG success.

Listen to this post! Click a player to hear George & Mary-Lynn on The BIGG Success Show Podcast.


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Your interests = my interests

It begins with an attitude – placing the interests of another person equal to your own. This equal consideration of interests allows the two of you to search for win/win alternatives.

You won’t accept losing so the other person will gain. At least you shouldn’t. To create synergy, you also shouldn’t accept winning at the expense of the other person either.

This attitude forms the foundation of trust in any relationship. Now we can start bringing the attitude to life.

What you see is what you get

To build trust, you must practice authenticity and transparency. Be your true self because you can’t fool most of the people most of the time.

Who wants to fool people anyway? That’s not a BIGG goal-getter mindset! Always align your actions with your attitudes.

Transparency means putting your vision and your values out there. If the other person does the same, you are more likely to reach the solution that works best for both of you in the shortest amount of time.

Anything short of this leads to disappointing results for at least one of you. When you’re operating with an equal consideration of interests, that means it doesn’t work for either of you.

Easier said than done

Say what you’ll do and then do what you say. This old saying packs some punch when it comes to building trust.

If you say it, you better do it.
Write it down.
Put it in your billfold or purse.
Stick it on your mirror.
Stamp it on your forehead!

Do whatever it takes to do what you say you will do.

Otherwise, shut up!
Don’t say it at all.

You may have good intentions, but good intentions without the actions to support them tear down trust.

Follow-through, follow-through, follow-through.
It’s easy to say, but not always easy to do. But it’s one of the secrets to building trust.

Building takes time, imploding doesn’t

Picture the construction of a skyscraper. It takes a lot of time to build floor after floor until the building is ready for occupants.

Now picture blowing up a tall building. You’ve probably seen the implosion as layer after layer falls one on top of the other.

It may take several years to build a skyscraper. It takes seconds to tear it down. If you’re not careful, it may even damage buildings around it.

That’s how trust works. You built it by doing a lot of little things right over a long period of time. It can be destroyed by a single silly act which may spread to relationships with other people.

Trust is one of the most precious assets you can have. Once you’ve built it, be sure to maintain it.

Trust leads to BIGG success faster

So what does trust have to do with synergy? You can capitalize on your strengths because you trust the person who fills in the gap created by your weaknesses.

Trust leads to accomplishing more with your work. All of these things, working together, may lead to more time and money for play.

We have a business that’s built on strategic alliances. We have a great deal of trust in, and with, our partners.

As we’ve responded to the current economic situation, we’ve been able to adapt quickly because of the trust that exists between us.

We’ve arrived at solutions that are much better than we could have found on our own. Trust creates synergy which leads to BIGG success faster!

How do you build trust?

Direct link to The Bigg Success Show audio file | podcast:
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Artificial Dissemination – 3 Dangers

lieWe value honesty and integrity. We’re taught to tell the truth. Yet when we’re tested in the real world, sometimes we use artificial dissemination.

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A friend of one of our friends lied on his resume. He said he had graduated from college. The company found out that, while he was close, he hadn’t actually done all of the work to earn his degree. They fired him.

That’s one of the dangers of artificial dissemination. It can come back and bite you.

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george My dad used to say, “Son, always tell the truth. Then you won’t have to try to remember what you said.”

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marylynn
I understand his point. One lie often leads to another.

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Have you ever met someone who you came to know better over time? At some point, you realize they’re just full of bull caca. But what comes next is even more amazing …

You realize that they’ve told that old story so many times that they actually think it’s true themselves!

That’s the second danger of artificial dissemination: you start to believe it yourself.

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The next form of artificial dissemination is more subtle. In most cases it’s not an outright lie. It usually doesn’t start out as artificial dissemination.

Instead, it’s a failure to deliver on promises.

This can take two forms:

First, it may result from over-promising. Hyperbole, even (think Snagglepuss)!

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marylynnIt’s important to be excited about what you do, but sometimes in our excitement … we overstate how well we do it!

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george Or we over-commit. And I know whereof I speak. I came by this one honestly because my Dad was the same way. Do you ever think you’ve suddenly been turned into some sort of super human who can do way more than you, the human, can actually get done? You stuff your schedule full and then … oh,oh … there’s no way you’re going to get it all done.

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It’s an honest mistake, but it has the same result. Artificial dissemination.

Second, we may not follow up. There are a number of reasons this may happen. It may be what we just said … we over-committed upfront.

It could be that we’re not organized. We need to record the promises we make. Then we need to schedule whatever actions are necessary to follow-up within the time we promised. We need a system!

Because without a system, we forget. Or we never get around to doing the things needed to deliver on our promise. And the result is the same …

It’s the third danger of artificial dissemination: people stop trusting you.

We’ll stop here for now … please join us next time when we’ll look at the other side of artificial dissemination. And this may surprise you. We’ll tell you how to use it as a tool for your bigg success!

Thank you so much for checking in with us today. We really appreciate it and that’s no lie! Until next time, here’s to your bigg success!

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Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00443-072209.mp3

Related posts

Artificial Dissemination – A Tool for Bigg Success

Overstepping Stones

Close Encounters of the Rude Kind

Relationship Building Blocks

(Image by karindalziel,CC 2.0)

The Lost Art of Making Change

change We don’t pay with cash too often, but one of our brother-in-laws does. A pet peeve of his is that people can’t (or don’t) make change properly anymore. You know, the way it used to be done. Starting with the amount of the sale and counting back the change up to the amount you gave them.

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It seems like retail clerks either count out how much you have coming back or they just dump the change in your hand. Couldn’t they at least hand us the bills and the change separately? Or have one of those cool machines that spits out the change automatically?

So making change seems to be a lost art. Which made us wonder … what does that say about us?

That we can’t do math?

Because that really is what change-making, the old-fashioned way, requires of us. We depend on computers today, so we don’t have to do the math ourselves.

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georgeMy first real at-risk business was a retail store. We’re going back over 20 years here. I hired a woman in her 50s as a clerk. She hated the new-fangled cash registers we had. But she was brilliant. She could figure out how much change the customer had coming back faster than the cash register!

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marylynnI wonder what percentage of retail clerks could do that today. Here’s another example – have you ever given a clerk the dollars plus some change so you get an even amount back? And they get confused about why you’re giving them extra money!

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Practice makes perfect

We found a fun game to practice your change making skills and we have a link to that site on our site today. You get to see the change accumulating in your little piggy bank every time you get an answer correct.

What counting back change properly says

We’re losing some of our skills while gaining others. That’s part of the evolutionary process, but we need to make sure we’re not losing something in the process.

As we talked about this, we realized that there is a very important reason to count back change the way it used to be done. It has far bigger implications than you might think.

But today, we suspect that many people don’t see the benefit of the custom and it’s a pretty important benefit. By counting back change properly, the customer is reassured that we’re giving them the correct amount of change back. It highlights our honesty and integrity.

So whether we use a computer or not, that’s the reason to do it – it builds trust.

That’s why we’re talking about this today. We have a zest for new technology and that’s good. We are on a quest to be more productive. That’s good. But we have to make sure that we’re not throwing out customs that build our relationships.

It’s one thing to lose a skill that can be done by a computer; it’s a totally different story if we stop doing something that enhances our relationship with people. So, here at Bigg Success, we’re reviewing our practices to make sure we aren’t neglecting actions that solidify our relationships with the people we depend on for our success.

Sometimes the old way of doing things is the right way to do them. Because we rarely distinguish ourselves by some bigg accomplishment. We set ourselves apart by things that seem insignificant. Bigg success often comes from little actions.

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Thanks so much for reading our post today. Join us next time when we continue on this thread but twist it in a different direction. We’ll talk about making change count. Until then, here’s to your bigg success!

Subscribe to The Bigg Success Show in iTunes. 

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Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00341-030209.mp3

Related posts

Creating Wealth in the Next Generation Economy

Relationship Building Blocks

Failure to Do This Harms Relationships

(Image in today's post by kraziness)

Marketing in Tough Times: Part 1

marketing1 Today on The Bigg Success Show, we begin a discussion with John Jantsch. John is the author of the great book, Duct Tape Marketing – The World’s Most Practical Small Business Marketing Guide. Forbes chose his Duct Tape Marketing blog as one of their favorites and Harvard features it on their marketing site. He also writes a monthly column and does a podcast for Entrepreneur magazine.

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marylynn
That’s a long intro and it’s not even everything!

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john
That’s good … we wouldn’t want to bore people right off the bat!

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marylynnJohn, I have to tell you. You’re the guy we wanted to come to because with everything going on with the economy, small businesses are struggling right now. A lot of the money that they might have had for advertising and marketing just isn’t there right now. So we want to talk with you about how to promote yourself on a shoestring budget.

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johnA lot of small business owners have done that. The headlines are that the Dow is down. Big companies are cutting back all kinds of jobs. The newspaper industry is in turmoil because of losing advertisers. But the typical small business owner is not putting out hundreds of thousands of dollars in advertising. In many cases, they have gotten to where they’ve gotten because they worked on a shoestring anyway. I wrote a column this week for a publication and talked about the natural competitive advantages of small business. I think that we can have this tendency to get in this “the sky is falling” mode and quite frankly, my experience at least is, that it’s not falling on the small business owner. The small business owner is now finding that the market momentum, sheer momentum, is perhaps not carrying them and that they have to get better at doing some of the things that maybe they should have been doing anyway. But my current soap box right now is to say, “Hey, everything is okay. Let’s just buckle in and do some things right.” So that was my long-winded intro to answer your question. Right now is the best time ever to get closer to your customer.

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george
So what are some customer-building strategies that don’t require spending a lot of money?

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johnYour customer, whether it’s a business or an individual, is feeling some of this economic pressure as well. This is a great time to huddle up and say, “What more can we be doing with you, for you? How can we get together and help each other?” Strategic partnerships have always been a great way to go for folks who are strapped for making the phone ring. Go out and find other people that have your ideal customer in mind. Find ways to co-brand some of your marketing materials, put workshops on together, or maybe just literally pass out each other’s materials. One of the greatest partnerships I ever put together was a plumbing contractor. They were going into people’s house every day. So we said to them, “Let’s find an electrical contractor, a roofing contractor, and three or four other people who treat their customers the way you like. Why don’t you all start going in and recommending each other?” You know how that happens – once you develop trust with a customer, they’ll ask you for every resource you can give them! So doing things like that – things people should be doing, good times and bad. It really does put the spotlight on them now if you haven’t been doing them.

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Thanks for reading today’s post. Next time, we’ll continue our conversation with John. He discusses ways to add value for customer loyalty. Until then, here’s to your bigg success!

Subscribe to The Bigg Success Show in iTunes. 

Subscribe to the Bigg Success feed.

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00308-011409.mp3

Related posts

Marketing in Tough Times: Part 2

Marketing in Tough Times: Part 3

Get Free Publicity for Your Business as a Radio Expert

Seth Godin on Tribes: Part I

(Image in today's post by duchessa)

Overstepping Stones

steppingstones We’re sure you’ve heard of stepping stones. Today we want to talk about overstepping stones.

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We’re proud residents of the State of Illinois. We’re dismayed, however, that our great state has been getting some bad press recently because of the actions of our Governor, Rod Blagojevich. While he hasn’t been convicted yet of any wrongdoing, it appears that he’s in deep trouble.

A state of dissatisfaction

It’s rumored that he felt he had reached a stalemate in his career. He wanted to make more money. He even had aspirations of running for President. But even before this scandal broke, his approval rating was incredibly low (the last number we heard was 4%). If you look at the state of our State, you can understand why.

He looked at every opportunity for a stepping stone, which culminated in what appears to be illegal activity. That got us thinking – we all need stepping stones to help us get to the next level of success.

Overstepping the bounds

But there’s a fine line between a stepping stone and what we’ll call an overstepping stone.

We abuse our stepping stones when we overstep our bounds. It appears our Governor did this on at least three levels:

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