wayne breitbarth Archives

We’re wrapping our conversation on The BIGG Success Show with LinkedIn expert Wayne Breitbarth, author of the book: The Power Formula for LinkedIn Success: Kick-start Your Business, Brand, and Job Search

We’ve been talking about the five biggest mistakes people make when using LinkedIn.

In Part 1, Wayne told us about:

– Biggest Mistake #1: Failure to dedicate sufficient time to their LinkedIn efforts.

– Biggest Mistake #2: Underestimating the importance of crafting a dynamic, keyword-filled personal profile.

In Part 2 we discussed:

– Biggest Mistake #3: Failure to recognize the importance of having lots of trusted professionals in your LinkedIn network

and not getting recommendations.

– Biggest Mistake #4: Using LinkedIn to advertise your products and services.

In this segment, we learn about the final mistake that businesses/brands are making:

Click a player to hear Wayne talk with George & Mary-Lynn on The BIGG Success Show podcast. (Duration 7:45)

Subscribe: Apple Podcasts | Spotify | More

iPhone/iPad/Mobile Podcast Player
[haiku url=”http://traffic.libsyn.com/biggsuccess/00805-042812.mp3″ title=”The BIGG Success Show #805″]
Biggest Mistake #5: Lack of a consistent company wide message and policy.

How LinkedIn is powerful for companies and why consistency is key
Why your employee’s profile is either helping or hurting your brand
Ideas on how companies can create that consistency about their brand with their employees
How to create a strategy when using Groups to help promote your company
Why it is essential to have a company page on LinkedIn and what it search engine keywords your company profile should contain.
What you should be doing to maintain your LinkedIn personal page and your company page.
Should recommendations go on your personal profile or company profile?

Visit Wayne’s website to get free weekly LinkedIn tips along with a free chapter of his book .

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00805-042812.mp3

Today on The BIGG Success Show, we are happy to talk with Wayne Breitbarth. Wayne has thirty years’ experience in operations, finance, management, and business ownership. He is also a speaker, consultant, a LinkedIn expert , and author of the book we’ll be discussing: The Power Formula for LinkedIn Success: Kick-start Your Business, Brand, and Job Search.

Click a player to hear Wayne talk with George & Mary-Lynn on The BIGG Success Show podcast. (Duration 8:55)

Subscribe: Apple Podcasts | Spotify | More

iPhone/iPad/Mobile Podcast Player
[haiku url=”http://traffic.libsyn.com/biggsuccess/00803-042412.mp3″ title=”The BIGG Success Show #803″]
In this segment:

Find out why the recession turned Wayne from a skeptic on LinkedIn to a BIGG fan!
Why a light bulb went off while he was using the people search feature on LinkedIn
Why LinkedIn isn’t in the same realm as Facebook and Twitter for personal branding on social media branding.

Biggest Mistake #1: Failure to dedicate sufficient time to their LinkedIn efforts.

Find out why Wayne says you should spend at least 2 hours a week there and where to find the time).
The most important actions your should take when spending time on LinkedIn.
What Wayne says is the “gasoline in the tank” for your LinkedIn use.

Biggest Mistake #2: Underestimating the importance of crafting a dynamic, keyword-filled personal profile.

Why you shouldn’t treat your LinkedIn profile like a resume (and why it’s boring to keep it that way).
The 2 things to think about as crafting your profile: keywords and story.
The trick to determining the keywords you’ll want to use (think the “this” or the “that”).
Why thinking Yellow Page categories is a helpful way to craft your business keywords.

Learn more about Wayne, his book, his LinkedIn training, and even download a free chapter of The Power Formula for LinkedIn Success on his website.

Next time, Wayne talks about the best way to communicate so you don’t turn people away.

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00803-042412.mp3

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