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Selfless Marketing

Ironically, selfless marketing often benefits the giver as much as the receiver. We share an example of this phenomenon from the COVID-19 pandemic.

We discussed a living example of selfless marketing on The BIGG Success Show.  You can watch or listen to the interview by clicking the players above. Here’s a summary of our discussion.

Our mission at BIGG success is to help good people have more money so they can do more good. And today, we bring you a Good News Story.

You’ve seen it in the movie The Miracle on 34th Street*. Macy’s Santa sent the mother of a son who wanted a fire truck to the competition, because Macy’s was sold out.

Sounds great for Hollywood. But that can’t possibly work in the real world. Right?

Our guest says differently. JJ Williams is the Director of Operations at Kiona Vineyards. On the winery’s blog, he recommended his customers buy from one of his local competitors.

Why selfless marketing? Why steer customers to your competition?

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From Merchant to Mogul

By Bigg Success Staff

Success Stories


Gary Vaynerchuk is one of the best examples of personal branding we’ve ever witnessed. He “brings the thunder” to his online video show, Wine Library TV. He also hosts a show about personal development.

He took over the family business when he was 19 – a single liquor store – with annual sales around $5 million. He taught himself everything he could about wines and then turned the family business into a wine store. Then he gambled bigg with a full-page ad in The New York Times, bringing a flood of new customers to his store.

Now he’s doing over $45 million in business thanks in no small part to his show about wine. He’s become one of the world’s foremost authorities on wine, with a reported 60,000 people checking out his daily shows. He’s been given credit for helping the entire wine industry attract consumers that weren’t there before.

He’s also been featured in The Wall Street Journal, The Washington Post, GQ, and Time. He’s been on The Big Idea with Donny Deutsch, The Ellen DeGeneres Show, and Late Night with Conan O’Brien where he got the late-night comedian to taste grass, a cigar, and more to help him “develop his palette.”

Now, he’s the only wine merchant in the country with his own Hollywood agent! He’s garnering bigg speaking fees. He’s living his brand.

We were fortunate to see him speak recently. He emphasized how important it is to know your own DNA – what makes you … you. He said he has succeeded bigg (okay, he didn’t say it that way, but we had to put our “bigg” spin on it!) because he has remained true to himself.

He says we’re in the “gold rush of personal branding.” Gary Vaynerchuk has found his mine … and it’s a bigg one!

Hear today’s lesson and laugh on The Bigg Success Show.

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